The W320 combines sleek good looks with a range of easy-to-use features to put great photos at your fingertips. Transform your portraits with its winning combination of Smile Shutter and Face Detection, which automatically ensure you snap people looking their best. No need now to adjust your camera settings to match different scenes, just get Intelligent Scene Recognition to do it for you. Easy Shooting mode also makes the W320 a perfect camera for beginners, offering simple controls and instructions. With a massive 14.1 megapixel resolution and 4x optical zoom, crisp, detailed images are guaranteed, while a 26mm wide angle lens helps you cover a wide range of shooting situations.
Press the icon and Smile Shutter makes catching
smiles easy View larger
Styled for life
Available in four gorgeous colours – silver, black, pink and green, with a textured metal finish and sleek rounded corners, the W320 has been designed to enhance your style. It’s practical too. Weighing just 101g and with a depth of 17.3mm, this is a camera that you’ ll want to pop in your pocket or carry in your bag, and take everywhere with you.
How many times have you missed that perfect moment with friends and family? Smile Shutter delays your camera shutter action until your subject has started smiling, making the W320 ideal for party scenes and portrait shots. It has an adjustable smile threshold so you’re not kept waiting too long, and you can change the setting from adults to children, and back again. This works alongside Face Recognition, which adjusts the camera’s settings to make sure faces look sharp and clear, with natural skin tones. Put the technologies together and you’ve got beautiful portraits, whatever the location.
Face Recognition finds and enhances
faces in complex scenes View larger
Your home movies in beautiful HD
The W380 isn't just about taking great still pictures. Turn the dial to movies and you're ready to record in 720p HD at 30 frames per second. Want to watch your movies on the big screen? HD output lets you view your videos and photos on HD TV, with the use of an optional cable. Add effects and music with HD slideshow, and create a really fun display.
Simply selecting the right settings
The W320 is packed with clever features that take the effort out of taking great pictures. If you’re just getting started with a camera, Easy Shooting mode ensures it’s a fun experience, with simplified controls and easy-to-read instructions. Intelligent Auto recognises scenes, lighting and faces and adjusts settings, so that wherever you are and whatever the situation, you’ll get the best results possible. Trickier shots like twilight landscapes and backlit portraits are taken care of with Intelligent Scene Recognition. Choose from seven pre-set exposure modes and the W320 will automatically alter aperture, shutter speed and colour balance so you get great results in a range of conditions.
Great images are in easy reach with the W320, thanks to a range of premium imaging technology. The Carl Zeiss Vario Tessar 4x optical zoom lens will bring far away subjects even closer, while the 26mm wide angle means you’ll get more people and landscape into your pictures. With SteadyShot stabilising the image and a high light sensitivity (up to ISO 3200), you won’t need to worry about hand movement blurring your pictures. Responsive shooting is delivered by the Super HAD CCD sensor, so you can make the most of the camera’s impressive 14.1 megapixel resolution. At this size you’ll be able to make a quality poster print at up to A3, or crop the image without losing any of its crisp detail.
On the big screen
Flip the W320 round and you’ll find a generous 2.7” Clear Photo LCD screen. High contrast and clear details make it easy to frame your shots, choose menus and view photos, even in bright conditions. It’s big enough to be viewed by more than one person, so you can relieve the moment there and then. Get your photos looking their best in an instant. The W320 comes with fun in-camera image retouching functions like trim and red-eye correction, for quick fixes.