Product details
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Manufacturer's description
The W320 combines sleek good looks with a range of easy-to-use features to put great photos at your fingertips. Transform your portraits with its winning combination of Smile Shutter and Face Detection, which automatically ensure you snap people looking their best. No need now to adjust your camera settings to match different scenes, just get Intelligent Scene Recognition to do it for you. Easy Shooting mode also makes the W320 a perfect camera for beginners, offering simple controls and instructions. With a massive 14.1 megapixel resolution and 4x optical zoom, crisp, detailed images are guaranteed, while a 26mm wide angle lens helps you cover a wide range of shooting situations.
![]() Press the icon and Smile Shutter makes catching |
Styled for life
Available in four gorgeous colours – silver, black, pink and green, with a textured metal finish and sleek rounded corners, the W320 has been designed to enhance your style. It’s practical too. Weighing just 101g and with a depth of 17.3mm, this is a camera that you’ ll want to pop in your pocket or carry in your bag, and take everywhere with you.
Perfect portraits
How many times have you missed that perfect moment with friends and family? Smile Shutter delays your camera shutter action until your subject has started smiling, making the W320 ideal for party scenes and portrait shots. It has an adjustable smile threshold so you’re not kept waiting too long, and you can change the setting from adults to children, and back again. This works alongside Face Recognition, which adjusts the camera’s settings to make sure faces look sharp and clear, with natural skin tones. Put the technologies together and you’ve got beautiful portraits, whatever the location.
![]() Face Recognition finds and enhances |
The W320 is packed with clever features that take the effort out of taking great pictures. If you’re just getting started with a camera, Easy Shooting mode ensures it’s a fun experience, with simplified controls and easy-to-read instructions. Intelligent Auto recognises scenes, lighting and faces and adjusts settings, so that wherever you are and whatever the situation, you’ll get the best results possible. Trickier shots like twilight landscapes and backlit portraits are taken care of with Intelligent Scene Recognition. Choose from seven pre-set exposure modes and the W320 will automatically alter aperture, shutter speed and colour balance so you get great results in a range of conditions.
Powerful performance
Great images are in easy reach with the W320, thanks to a range of premium imaging technology. The Carl Zeiss Vario Tessar 4x optical zoom lens will bring far away subjects even closer, while the 26mm wide angle means you’ll get more people and landscape into your pictures. With SteadyShot stabilising the image and a high light sensitivity (up to ISO 3200), you won’t need to worry about hand movement blurring your pictures. Responsive shooting is delivered by the Super HAD CCD sensor, so you can make the most of the camera’s impressive 14.1 megapixel resolution. At this size you’ll be able to make a quality poster print at up to A3, or crop the image without losing any of its crisp detail.
On the big screen
Flip the W320 round and you’ll find a generous 2.7” Clear Photo LCD screen. High contrast and clear details make it easy to frame your shots, choose menus and view photos, even in bright conditions. It’s big enough to be viewed by more than one person, so you can relieve the moment there and then. Get your photos looking their best in an instant. The W320 comes with fun in-camera image retouching functions like trim and red-eye correction, for quick fixes.
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Most Helpful Customer Reviews
164 of 166 people found the following review helpful:
5.0 out of 5 stars
A Great Advancement,
By
This review is from: Sony DSCW320B Cyber-shot Digital Camera - Black (14.1 MP, 4x Optical Zoom) 2.7 inch LCD (Electronics)
Producing a charity magazine, I chose this camera for anyone to use -- including children, elderly folk, and a good many technophobes. Since then, I've been given nothing but thanks. People are delighted with the astonishingly small size and weight, and with the simplicity of operation. Most important, almost every photograph that's since been submitted to me has been useable and no opportunities have been lost.
For absolute simplicity of use, for dependable results under an exceptionally wide range of conditions, and for value, this camera is a great advancement on anything that's gone before. If you want to point and click and get results you'll be proud of, then you'd do well to choose this model.
66 of 67 people found the following review helpful:
5.0 out of 5 stars
The amazing Sony!,
This review is from: Sony DSCW320S Cyber-shot Digital Camera - Silver (14.1 MP, 4x Optical Zoom) 2.7 inch LCD (Electronics)
Having had a Sony Cybershot for some years, I trusted that the up to date one would be easy to use and similar - I really didn't want anything too fancy!
Easy to use - it's fantastic - point and press! I didn't have time to practise before taking it on holiday. The quality of every picture is superb - from bees on plants, paintings on house walls or landscapes. Downloading to my computer presented a small challenge - a longer lead would mean I don't have to have the camera on the floor - and I did have to refer to the index for help, but after this I could hardly believe my eyes! All my photo files from the past were reorganised in date order and the fact that my latest photos were shown on a calendar was also amazing.I'm looking forward to trying the 'map' feature - Wow! Would I recommend it - without doubt. No doubt I will discover additional features as I go on, but for now, it will do me fine!
100 of 102 people found the following review helpful:
4.0 out of 5 stars
Great little camera,
By
This review is from: Sony DSCW320B Cyber-shot Digital Camera - Black (14.1 MP, 4x Optical Zoom) 2.7 inch LCD (Electronics)
I already have an SLR camera and bought this for when i'm running around and not wanting to carry a large camera with me. I have been extremely pleasantly surprised by the quality of pictures this camera produces. With the 14.1MP enlarging your pictures causes no problems. The software is clever and allows you to take great pictures effortlessly, although occasionally it can slow it down, but not enough to really bother me. The battery lasts for hours and its small, lightweight and is aesthetically pleasing.
The LCD screen is good, although if you zoom in on your pictures on it they are blurry, I assume this is not a fault. I would recommend buying a screen protector as it would be easily scratched. Overall for the price I think this is a brilliant little camera and I am pleased I bought it and would recommend it to anyone considering buying it.
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