Sony DSC-P72 Digital Camera [3MP 3xOptical]

Buy it.

The fun and easy-to-use DSC-P72 offers an effective 3.2 megapixel image quality to produce stunning images in a diverse range of conditions. In addition, the camera includes compatibility with Memory Stick PRO, extending the data capacity to 1 GB.

Picture quality, contrast and colour rendition are all superb on the DSC-P72, and the camera produces superb high-quality prints. The 3.2 effective megapixel resolution gives printed photographs a quality that matches analogue photography (up to standard 10 x 15 cm), allowing users to zoom in closer and crop to get the shots they want. The 14 bit DXP system plus Super HAD CCD combine to produce excellent image detail, smooth contrast and stunning colour rendition. The Smart Zoom function allows users to get closer to their subjects without sacrificing image quality. The camera intelligently adjusts the ratio of zoom based on the resolution of the image, achieving up to 9.6x magnification.

Thanks to a number of improvements in flash operation, the camera intelligently makes adjustments to light conditions. An exposure warning means you always have the right exposure. The camera will detect the exposure level before taking the shot and a blink a warning if it is not enough. Slow Synchronised Flash operates at a slow shutter speed for shooting foreground objects in twilight backgrounds, giving clarity to the background as well as to the foreground. Auto Daylight Synchronised Flash automatically measures the exposure level for foreground objects that have light behind them and Flash White Balance will adjust for correct white balance in colourful shots.

The DSC-P72 offers many features that allow shots to be taken with minimum fuss. Start-up times have been reduced to just a couple of seconds while newly designed control functions mean that the camera can be operated by little more than the touch of a thumb. Burst Mode takes two shots in rapid succession, doubling the chances of acquiring those once-in-a-lifetime shots. The camera uses buffer memory to temporarily speed up data transmission between shots and is ideal for sports, action and wildlife photography.

Users can also capture far more than stills using the MPEG Movie VX function, which makes it possible to record VGA quality movies with sound. Used with Memory Stick PRO, the camera has a maximum 1 GB of memory, allowing approximately 44 minutes of movie recording.

Looking for a compact digital still camera that gives you the power to take great pictures under a variety of conditions? Put the power of Sony digital photography in the palm of your hand with the Cyber-shot DSC-P72 digital still camera. The DSC-P72 gives you whopping 3.2-megapixel effective resolution, 3x optical zoom, 0 to 3.2x Smart Zoom (at VGA size) digital zoom, and the smart Sony features that let you take incredible pictures with point-and-shoot ease. You get intelligent flash technology, high-tech auto-focus and auto-exposure modes, and fun stuff, too, like MPEG movie modes, voice memo and e-mail modes, and 16-frame multi-burst animation. Plus, the DSC-P72 comes with a USB 2.0 interface and convenient rechargeable NiMH batteries with included charger.