Sony Cybershot DSC-W220 Digital Camera - Black (12.1MP, 4x Optical Zoom)2.7 inch LCD

The W220 gives you incredible technology in an easy to use package. Its features include 12.1 megapixel resolution, a large 2.7" LCD screen, a 30mm wide angle lens, a 4 x optical zoom, and some of the most innovative and exciting photographic technology available from Sony. You can look forward to the power of a BIONZ processor, Intelligent Scene Recognition and Optical SteadyShot. The W220 is ideal for those who want to take their photography to the next level.

The power to catch every scene
The W220 contains the powerful BIONZ processor, which enhances image quality by handling large amounts of digital information at high speed. This reduces image noise and enables a faster shooting response. It is also fitted with Vario–Tessar lenses made by Carl Zeiss, the world renowned optical specialists. These premium lenses are highly rated by photographers for their colour precision, superb contrast and extremely low distortion levels at all focal lengths. The huge 12.1 effective mega–pixel resolution gives you the capability to make high quality images which maintain detail even when enlarged. The W220 also has a 30mm wide angle lens to allow you to make the most of panoramic scenes as well as indoor scenes featuring groups in tight spaces.

Optical SteadyShot uses a sensor to prevent hand shake blurring pictures View larger

Optical SteadyShot to reduce picture blur
If you are shooting with the camera in your hand, there is always a danger of handshake spoiling your picture, even if your subject is stationary. Optical Steady Shot is an intelligent image stabiliser from Sony which uses a gyroscopic sensor to rapidly change the position of the lens inside the camera if it detects camera shake. The results are crisp, razor sharp photos even in poorly lit rooms. This feature is especially important when zooming in on a subject, because the smallest shake shows up when a subject is far away.

Intelligent Scene Recognition lets you concentrate on the subject
This simplifies shooting by automatically choosing the best settings for your shot from Portrait, Macro, Landscape, Twilight, Portrait, Backlight Portrait and Backlight. This is particularly useful when you don’t have time to set your camera manually in awkward lighting conditions. The Anti–Blink mode prevents closed eyes spoiling otherwise good compositions.

Press the icon and Smile Shutter makes catching smiles easy View larger

Enhanced Face Detection helps you keep your portraits in focus
Face Detection is very handy for shooting larger groups and scenes where faces might get lost against a detailed background. The sensor recognises faces as faces and automatically adjusts the exposure, white balance and flash settings to show skin tones at their best. Up to 8 faces can be recognised in any scene and you can even set priority for children or adults.

Enhanced Smile Shutter captures every smile
Ever had a portrait or party scene shot spoiled because your subject wasn’t smiling when the shutter clicked? Then you’ll appreciate the W220’s Smile Shutter function. In Smile Shutter mode the camera automatically takes a picture when it detects a smile, so your friends and family always look their best. You just click an icon to set the level of smile required and the camera does the rest. You can interrupt Smile Shutter by pressing the shutter button at any point if a shot looks interesting. You can also instruct it to only shoot when one of several faces is smiling. You can even set a priority for children or adults.

High sensitivity sensor for low light
Look forward to stunning images taken even when the natural light is not at its best. The BIONZ sensor on the W220 is calibrated to a high ISO of 3200, making it highly sensitive to any light available. Higher sensitivity enables faster shutter speed and so also reduces the blur on images, even in low light conditions.

Retouch shots on the move
If you can want to improve your shot right there and then, you can even perform simple retouching operations in camera without needing to download the image to your PC — such as cropping, altering exposure or removing red–eye. You can also make the most of the W270’s 2.7" Clear Photo LCD screen by using it for playback as well as scene composition. It’s big enough to be viewed by more than one person, and the camera even allows you to add a music soundtrack and other fun effects so you can put on a real slideshow. Back at home, the W270 has an HD output too to allow you to show your still images at their best on an HD TV screen (optional cable required).

Browse photos by people, landscapes or smiles with the Picture Motion Browser software View larger

PMB (Picture Motion Browser) software
Managing your growing photo collection is hugely simplified by this software which comes free with the W220. Just install it on your PC and it provides a perfect archive for your shots which are all just a click or two away. You can arrange them by date, by person, and even search through them quickly. From here you can burn them to discs, send them to friends or upload them to sites in a matter of seconds.

‘Sony’, ‘Cyber-shot’, ’Optical SteadyShot’ and their logos are trademarks or registered trademarks of Sony Corporation. All other trademarks acknowledged.