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It’s all about zooming in and getting the best possible picture, isn’t it? Fine detail, vivid colour, sharp contrast, from up close or far away. Perhaps you’re not ready for the step to digital SLR but you certainly want a camera that can reproduce your vision perfectly. One that takes care of everything automatically or works with your creativity when you want to experiment with manual settings. This advanced bridge camera does all that for you, whether you’re shooting high resolution pictures, 3D panoramas or full HD video. Great for wildlife and landscape photography, day or night, with a very powerful zoom and the best low light features. Get out there and explore.
A herd of antelope being stalked by a lion. Killer whales off shore. Eagles atop a distant peak. How many times have you wanted to zoom in and catch the action without moving an inch? This camera gets you up to thirty times closer at the touch of a button. That means you can shoot photos with levels of detail and clarity that simply wouldn’t be possible with a low zoom. Of course, you don’t have to be in the Serengeti, Pacific Northwest or Cairngorms – try it at family picnics, football matches and school plays. So useful.
Sunrises, sunsets, some of the most dramatic pictures are taken in that twilight between night and day. But the fact is, you need a pretty decent camera to capture it perfectly. How many times have you shot at dawn or dusk, only to get back home and be royally disappointed with the dark, grainy results? With this camera, you’ll have no such problem as it includes an Exmor R CMOS sensor, the best low light sensor we’ve ever put into a compact or bridge. So when you’re trying to capture those orcas in the black waters of the Pacific, you know the darkness won't hide the detail in the scene.
There’s nothing complicated about megapixels. The more you have in your camera, the sharper and finer your pictures, especially when enlarged or played back on your big screen TV. No more fuzzy faces, diluted detail or blurred backgrounds. No more hammering away at the delete button. If you want to blow up a great shot of yourself and get it framed, it’s a sure bet you’ll see much more detail with a high megapixel camera. This one has plenty of pixels – over 18 million to be precise - more than enough to make impressive large prints or crop a picture to focus on something specific without losing definition.
This camera makes taking professional-looking pictures a doddle. How? By including our best ever Optical SteadyShot for shake-free, blur-free photos or videos even while walking or zooming in and Superior Auto for completely automatic light and focus setting of up to 15 scenes*. You’ll never again miss that spontaneous photo opportunity – just pick up the camera and off you go.
But then sometimes you want to do it your way. To put your own touch and tone to a picture. To make it uniquely yours. No problem at all. Take full control and pilot your own photography with a range of advanced DSLR-like manual functions including manual ring for smooth zoom and focus, jog dial, White Balance shift, custom button and memory recall. Try it and you’ll never look back.
It’s a windy day on the beach. The parasol has gone cartwheeling towards the sea and all the family are in hot pursuit. Except you. A photo won’t quite bring out the comedy in the scene so you switch to video and start filming, all at the touch of a button and in glorious high definition. Look at the colours in the parasol, the detail in the surf, the perfectly reproduced panic in their voices – in stereo of course. Then when you get back home, transfer everything to your PC and enjoy the farce. PlayMemories software does everything for you in seconds so you can get editing or uploading or e-mailing in the time it takes to make a cuppa. After all, be a shame if that parasol experience stayed unseen in your camera, wouldn’t it?
There’s times when the scenery is just so vast and never-ending that even a wide angle lens can’t catch it all. So where do you film? Over here, over there? Or do you take several shots and hope they’ll link together somehow? The Solution – Intelligent Sweep Panorama. You simply press the shutter while sweeping the camera slowly from one side to the other to create one amazing panoramic image.
If you’ve got a 3D TV in your living room, why wouldn’t you want a 3D camera? The chance to see your summer holiday shots brought vividly back to life in a whole new dimension on the big screen? This camera takes great 3D photos – just press the shutter button and it takes two consecutive shots then analyses depth and clarity to create a single 3D image. It also lets you capture stunning landscapes and cityscapes in panoramic 3D with Intelligent 3D Sweep Panorama.
Like travelling? Good, then you’ll appreciate having GPS on your camera. It tells you just where you took that shot of the mountains and displays your position on screen during your journey. You can relive your adventure when you get back home with online map views on your computer.
Lion sprinting across the bush? Fighter planes at an airshow? No problem with this camera. It can shoot continuously at up to 10 frames per second, grouping sequences of shots together and analysing them so you can quickly pick out the best picture. Even better, the mechanical shutter eliminates distortion for perfect clarity.
Take portraits and other photos with natural blur, just as you would with a Digital SLR camera. Background Defocus mode is easy to use and allows you to choose low, medium or high blur. It’s the same kind of dynamic effect you see in the movies and really gives you the freedom to get artistic with your pictures. Great for sharply defined close-ups of people or flowers against a blurred forest or field.
Perk up your pictures easily using Picture Effects. Enhance mood and style by choosing from a full range of effects including Toy Camera, Partial Colour for stunning monochrome shots, Soft High-Key, trendy Pop Colour, watercolour and Illustration. This last effect is really cool, turning your pictures into great-looking cartoons.
We’ve all done it or laughed at someone else doing it. Squinting through a tiny screen to frame a shot or look at a photo. This camera refuses to put you in that ridiculous situation by including a large screen with a wide viewing angle so everything is as easy and comfortable as possible. You’ll enjoy excellent detail and high contrast, even in sunshine. Just imagine being in the mountains, taking shots with your friends, then gathering round at the cabin to enjoy the slideshow.
They’re natural, spontaneous, here one moment, gone the next. You just don’t have time to set up your camera for a quick smile shot so this one does it all for you. Smile Shutter automatically takes pictures when people smile – great for brides and grooms, birthday celebrations and baby chuckles. Face Detection automatically adjusts exposure, focus and skin tone so everyone looks more natural. Even better, the camera detects up to 8 faces at a time while working on that irritating red eye effect to make sure your portraits are near on perfect.
* Scenes include High Sensitivity, Night Scene, Handheld Twilight, Night Portrait, Landscape, Soft Snap, Soft Skin, Anti Motion Blur, Backlight Correction HDR, Beach, Snow, Fireworks, Advanced Sports Shooting, Gourmet and Pet Mode.
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| Sensor Type | CMOS | CMOS | CMOS |
| Image Stabilisation | Optical Steady Shot | Optical Steady Shot | Optical Steady Shot |
| Lens | G lens | G lens | CZ lens |
| HD Video | 1080i | 1080p | 1080p |
| Optical Zoom | 16x | 20x | 30x |
| Megapixels | 18.2MP | 18.2MP | 18.2MP |
| Colour | Black, White, Red | Black, Brown | Black |
| Advanced | GPS | GPS | GPS |