Sony Bravia KDL40W5500U 40-inch Widescreen Full HD 1080p LCD TV with Freeview, 100Hz Motionflow and 3-Year Warranty

A BRAVIA LCD TV is no ordinary television. Design is sleeker, pictures are brighter, details clearer. All BRAVIA televisions are HD Ready as a minimum, with up to 4 HDMI connections, and come with an integrated digital tuner so there is no need for a set-top box to view Freeview TV and radio channels. Most of the BRAVIA LCD TVs feature BRAVIA Sync technology, it takes just one button to turn on your entire Sony home entertainment system, while XrossMediaBar helps you navigate your TV easily with its best-in-class menu screen. After all advanced technology should simply mean technology that does more for you.

The BRAVIA W5500 has all the Sony technology you need to experience a new level of entertainment. BRAVIA ENGINE 3 digital processing delivers a depth, richness and clarity that will take your breath away. Motionflow 100Hz technology keeps fast-moving sports and action crisp and clear. You can connect it to your home network using DLNA and enjoy music, video and pictures from other compatible devices on your TV. Plus you can use the AppliCast™ feature to check on-screen RSS feeds of news and other information while you’re watching your favourite programmes.

Motionflow 100Hz for super-smooth, ultra-realistic sport and action scenes

Motionflow 100Hz lets you see fast-moving sports and action scenes like never before by unlocking the amazing detail they contain. This blur reduction technology produces super-smooth, ultra-realistic viewing by doubling the conventional number of frames in a sequence. After every frame it creates an additional unique frame before the next one, based on key factors in the preceding and following images. While similar technologies simply duplicate frames, Motionflow 100Hz intelligently applies information to make movement appear even smoother.

The unique technology of BRAVIA ENGINE 3 optimises the quality of every single scene

An LCD television creates pictures by switching millions of pixels on and off. In the W5500 this process is controlled by the BRAVIA ENGINE 3, the latest version of Sony’s advanced digital processing technology. Using a collection of unique Sony algorithms it applies a digital perfecting process to reduce noise and produce cleaner images, higher contrast and smoother motion sequences, resulting in enhanced overall performance regardless of source.

Specifically, it analyses each individual scene, controlling the peak brightness level to generate advanced colour and brightness, and optimising the noise level. It also detects and adjusts the overall colour distribution of each frame and smoothes diagonal lines of pixels in fast-moving pictures to prevent jagged edges and bleeding colours.

In short, it delivers exceptional performance in every single scene.

Create an entertainment network in your home with DLNA

The BRAVIA W5500 means you can finally create an easy-to-use home network that lets you share music, video and pictures from around the house on your TV. As part of the Digital Living Network Alliance (DLNA), Sony has adopted a universal standard for connectivity that enables your electronic devices, regardless of brand, to ‘talk’ to one another. So now it’s easy to move files between your TV, PC, printer, music player, phone, camera and more, wherever they are in the home. By integrating your TV into a home network, either wirelessly or via a cable, you can use your BRAVIA remote to find photos on the DLNA-enabled laptop in your bedroom and call them up to your living room TV screen. If you want hard copies, just send them to print on the colour printer in your spare room.

As well as BRAVIA TVs, Sony offers a range of DLNA Certified™ devices such as VAIO notebooks, the Sony Ericsson mobile phone, the PLAYSTATION®3 and the GigaJuke hard-disc drive music system.

AppliCast™ brings live internet feeds to your screen while you watch TV

AppliCast™ lets you see internet information on your BRAVIA TV while you're watching television. You don't have to switch on your PC - just call up widgets onto the TV screen. Three widgets, including a clock and calendar, are already installed on the on-screen XrossMediaBar and you can add RSS feeds of news, weather and more by connecting your TV to the internet via the Ethernet port at the back. Just select the information you want with your BRAVIA remote and it's right there whenever you need it.