The Bloggie is a still and video camera with the two key features of portability and ease of use. It won't give you outstanding results, but it will give you results that are perfectly good enough for social media sharing, and the advantage of the portability is that you'll probably have this camera with you when you need it.
I have a
Kodak Zx1 High Definition Pocket Video Camera which fits into the same sort of niche - a highly portable camera-cum-videorecorder that gives better results than a phone camera but remains small enough to keep with you. The Zx1 is a nice little camera, but it feels plasticky and it has too many buttons for me to be able to remember quickly how to work it. And it offers a lower resolution than the Sony.
The Bloggie is about the same height and width, but is half the thickness. It's screen is twice the size, and it's a touch screen too. It has just three buttons, plus four very short menus on the touchscreen. Rather than being plasicky, it has a brushed steel body with a nice shiny strip where the lens is. It feels lovely to hold. The memory is built in: it doesn't take SD or MMC cards. The batteries are built in too: it charges from the USB.
It is *very* easy to use. There's one button press to turn it on, and then the other two button are used to take still or moving pictures. That's it, really. There's a 4 x digital zoom on the touchscreen, which is a bit jerky, and there are menus on the touchscreen for setup, picture quality, self-timer and playback.
The autofocus on the camera is very good, and can focus down to a few inches (I've uploaded a picture of some matches to show this). Low-light shooting isn't great, but it can take a usable picture even in quite dark conditions. There's no flash. The white balance can't be adjusted, and pictures taken under tungsten bulbs come out quite yellow. The pictures it takes are rather soft (as opposed to sharp), but are a good resolution, ranging from 12M pixel in a 4:3 ratio, through 8M pixel in 16:9 down to 2M pixel in 16:9 (which is HD film resolution). The video is very good, with options of 1080i at 30fps and 720i at 60fps or 30fps. It's not the quality you'd get from a dedicated video recorder, but it's not bad, and it's a whole world better than the Kodak.
There's a USB plug built into the base of the camera, which sounds like a good idea until you realise it will leave the camera sticking awkwardly out of the side of your computer. Fortunately, there's also a (very short) USB extension lead supplied. There's also a mini-HDMI socket so you can watch your movies and pictures on a television, but an HDMI cable is not supplied.
You get a slightly odd lens adapter bundled with the camera, to take 360-degree panoramas. You end up with a doughnut-shaped picture that can be viewed as a scrollable picture inside the Bloggie software. It's a nice enough gimmick.
The software is OK but nothing special. It works fine on my Windows 7 64-bit computer (it updated itself over the internet as soon as it had finished installing). It lets you transfer pictures and movies from the Bloggie to your computer, and then upload them to social networking sites Twitter, Flikr and Facebook (I tried Facebook, which worked fine). There are also predefined "shares" for "My Best Friend", "My Team", "Mom and Dad" and "My Loved Ones". You can mark photos and movies for sharing while they're still on the camera, but of course they don't get uploaded until you next connect to your computer: that's the disadvantage of not using a mobile phone camera.
The software currently works only on Windows, not Mac. Support for Mac is coming soon, apparently.
It's a quality bit of kit for this sort of device. Buy it if you want portability and ease of use; avoid if you want the best quality from your pictures.