After looking for some time for a Blu-Ray player (my first) I almost bought the 350 model, but I took so long to decide that the 360 came out first. I am so pleased to have purchased this player, it is excellent, Blu-Ray movies are exceptional and upscaling is far better than I could have hoped for.
I read reports on this unit from American sites who had this player first, and was almost put off by too much "anorak" talk. Do not listen, if you want a player that does the job, plays DVD's in great quality, this is it.
Easy to set up and fast loading of Blu-ray films. I would recommend this player to anyone.