Having bought (and returned) the cheaper Sony BDP S360 which had a very noisy motor & pickup, I was a little anxious in upgrading to the S760 model (at 3 times the price of the S360). Needn't have worried though, because this bluray model oozes build quality and class, and is near-silent in operation after disc load.
Setup was remarkably quick and took less than 5 mins (although in fairness, I have yet to enable the wireless function). You just need to ensure that if you're outputting the audio through your TV's speakers that you select the appropriate mode. Similarly, disc load times are typically much less than a minute. Bluray picture quality is just stunning on a 40" Bravia as you would expect, although if I'm honest, I had expected a slightly more consistent upscaling quality on standard-def DVDs. That's being a bit picky perhaps.
Having tried bluray discs with the SBM (super bit mapping) function switched on and then off, I can say there is no discernable difference in on-screen quality, although that is probably because the TV is already able to accept 12-bit input. SBM is there to (allegedly) correct the output bit-depth appropriate to the TV's panel, although this is perhaps one for the videophiles !
The remote control also has a disc-eject button (unlike the S360 and S560 models), and it's backlit if you want the true cinema experience in the dark ! The small things do make a difference.
Still, I don't normally give a 5-star, but this bluray model does warrant it for its operation and features.