Looking for super fast auto focusing when shooting videos and photos? This very clever technology replaces the mirror box used in conventional SLR cameras with a newly designed one containing a fixed translucent mirror that doesn't need to be raised and lowered each time the shutter is released. Perfect for catching spontaneous smiles and step by step footage of your friends getting hammered on the basketball court.
Here comes your favourite Formula One driver down the home straight. There he goes in a splash of colour. Did you catch it? Certainly with this camera as it includes high speed burst shooting with full auto focus at up to 12 frames per second.
Shoot D-SLR quality images with intense colour, rich tonal gradation and subtle background defocusing effects. Despite being light and compact, this camera sports a large, high resolution Exmor™ APS HD CMOS sensor with 16.1 megapixels. Just what you need for capturing detail-packed photos and brilliant Full 1080 HD movies.
Dark rooms or twilight, it doesn't matter. High ISO sensitivity of 100-16000 gives you the freedom to shoot at fast shutter speeds indoors or in dimly lit environments without the need for a flash.
No need to be limited in any way. Interchangeable lenses give you the freedom to catch precisely the shot you want, whether a distant view or a stunning close-up. And with SteadyShot Inside®, you can be sure that every shot will be judder free, no matter what lens you're using.
How many times have you seen the perfect shot, fumbled around with your camera and only captured the back end of it? You've got to be ready when that all important moment appears because it never announces itself. Translucent Mirror Technology puts you in charge, providing high precision, SLR quality performance for both photos and Full 1080 HD movies. How? By replacing the mirror box used in conventional SLR cameras with a newly designed one containing a fixed translucent mirror that doesn't need to be raised and lowered each time the shutter is released. The result? Ultra high-speed continuous shooting and auto focusing, which in a nutshell is just what you need to catch once in a blue moon moments like your wife being serenaded by a waiter.
What's it to be? Live view shooting or through the viewfinder? With Advanced Quick AF Live View, high-resolution image data from the sensor can be displayed in the viewfinder as well as on the LCD monitor. You choose which you want to monitor while shooting. Switching is automatic for ease of use and you can activate Quick AF Live View in the viewfinder simply by putting your eye to the eyepiece.
There's a secret to capturing subjects that are moving fast. It's called high speed continuous shooting. Cameras with this attribute shoot multiple frames per second, grouping sequences of shots together and analysing them so you can quickly pick out the best picture. This camera can shoot up to 12 frames per second. That's more than fast enough for you to catch a swooping bird, a Moto GP bike at full throttle or your friend Shaun on the half pipe.
Maybe you want to get closer to the action? Tele-Zoom Continuous Advance Priority AE zooms in with around 1.4x magnification to keep your subject in precise focus in every frame – ideal for capturing fast sports and fleeting facial expressions.
With a fast release time lag of just 50 milliseconds and high speed AF, this camera is pretty good at catching the speedy stuff as it happens. Release time lag is the time it takes the camera to begin image exposure after focusing. It's especially quick here because of a new electronic front shutter curtain that synchronizes perfectly with the mechanical second shutter curtain. New Object Tracking keeps moving subjects in perfect focus even while zooming in by locking on to them so you can concentrate solely on composing your scene.
Top notch performance in a lightweight camera? Absolutely. On board is a large, high resolution Exmor™ APS HD CMOS sensor with 16.1 megapixels. That means images with intense colour, rich tonal gradation and subtle background defocusing effects. The sensor works alongside a sophisticated BIONZ processor to give high-speed, low noise, crystal clear images that will take you straight back to the moment you took the shot. Even better, at around 16 million pixels, you can make impressive large prints up to A3 size or crop a picture to focus on something specific without losing definition. Great if you want some framed shots on the wall.
Want to capture it on film? Press the MOVIE button to shoot Full 1080 HD video in razor-sharp detail at 50p or 25p. Look at the colours of a summer meadow in the sunshine, the detail in the surf as it crashes on the rocks. High speed full-time auto focus precisely tracks moving subjects and with SteadyShot Inside® keeps everything stable and judder-free. Your video looks silky smooth, even when zooming in for a close-up.
Sunrises, sunsets, some of the most dramatic pictures are taken in that twilight between night and day. But the fact is, you need a pretty decent camera to capture it perfectly. How many times have you shot at dawn or dusk, only to get back home and be royally disappointed with the dark, grainy results? With this camera, you'll have no such problem - the Exmor™ APS HD CMOS sensor and high ISO sensitivity of 100-16000 takes care of everything. So when you're standing on the cliff edge looking out at the fiery horizon, you know the darkness won't hide the detail in the scene.
Try it, you'll be pleasantly surprised. Switch to manual exposure and precisely control light for even more creative freedom. P/A/S/M modes provide perfect control of defocus and brightness. This camera can also record in 24p — the same frame rate as traditional movies, enhancing your video with a truly artistic feel.
It's so easy to take professional-looking shots. Latest technology abounds from Auto Portrait Framing, Auto HDR and 3D Sweep Panorama to Clear Image Zoom for virtually doubling your zoom range. There you go. All the tools you need to maximize every photo opportunity.
Perk up your pictures easily using Picture Effects. Enhance mood and style by choosing from a full range of effects including Toy Camera, Partial Colour for stunning monochrome shots, Soft High-Key, trendy Pop Colour, watercolour and Illustration. This last effect is really cool, turning your pictures into great-looking cartoons.
A herd of antelope being stalked by a lion. Killer whales off shore. Eagles atop a distant peak. How many times have you wanted to zoom in and catch the action without moving an inch? With interchangeable lenses, you can capture precisely the shot you want, whether a distant view or a stunning close-up. There's a full range of lenses to choose from including high zooms, wide angles, macros, primes and telephotos. With SteadyShot Inside® in your camera, you won't need to worry about camera shake. Every shot will be super stable and judder free, no matter what lens you're using.
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