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Web usability expert Vincent Flanders is back, with an irreverent new look at the Web's worst. If you design Web sites or hire people that do, you need to hear Flanders take on the many mistakes that undermine some of the best-known sites on the Web. Within these pages, you'll:
TREMBLE at the horror that is Mystery Meat Navigation
RUN SCREAMING from splishy splashy Flashy pages
CONQUER your Web nightmares by learning the four guiding principles of Web design
MASTER the art of spotting a page's flaws in two minutes
Flanders skewers sucky pages from Britney Spears, Microsoft, Century 21, Jesse Ventura, and tons of others, all so that you can be sure you don't make the same mistakes they did. You'll learn crucial techniques for developing content that keeps people coming back, optimizing your graphics, choosing effective text colors and matching backgrounds, and plenty more.
Whether you're designing a site for your digital photos or are in charge of your Fortune 500 company's Web presence, Flanders' scathing commentary will have you laughing while his insights have you learning how to create a truly effective site for your audience.
CD Description
Includes a CD with Software That Sucks Not! Get 16 excellent utilities to help you design, test, and manage your site, plus links for sites and Web-based resources discussed in the book.
Flanders hones in on design companies and large organisations, excusing the 'Home page' market as the enthusiastic amateurs that often are. And though I don't always agree with his views, they are nonetheless amusing and almost always spoken with a knowledgeable insight of what is wrong and why.
The book is good for a more relaxed yet very authoritive read; and for that very reason is appealing to students of web site design.
Flanders takes a different approach to teaching usability than the likes of Nielsen and Norman. Through over the top humor and outrageous examples of bad web design he manages to teach good design while keeping us entertained. Flanders uses humor as a teaching aid because he's found that that people tend to learn better when they are entertained.
You'll find yourself laughing as you read this book. The book is peppered with full-color pictures of Flanders and friends in various getups: a devil, an angel, a mechanic, a flasher, and even in the tub ("Splish Splash Pages" chapter). It's all in good fun, as Flanders doesn't take himself too seriously. He makes his points without condescension. He even uses Johnny Cochran-like sayings to illustrate his points:
"If the Bits Don't Flow, People Will Go."
"The Top's Gotta Pop or They're Not Gonna Stop."
The author is a marketing showman, using carnival-like PR:
TREMBLE at the horror that is Mystery Meat Navigation
RUN SCREAMING from splishy splashy Flashy pages...
The book is a hybrid design and usability book aimed at beginning to intermediate designers. The book teaches good design practices through bad mistakes with scathing commentary on numerous really bad web sites. Through his web site's "Daily Sucker" and thousands of email suggestions Flanders has plenty of material to choose from.
The actual advice is common sense stuff that advanced users will already know like keeping text contrast high and file sizes low. However, even after years of preaching the gospel, usability experts are finding web designers repeating the same mistakes over and over again. Flanders shows what not to do, and offers suggestions on how to do it right.
Web design is about working within limitations. Unless you have what Flanders calls "heroin content," make your pages fast loading, easy to navigate, easy to read, and minimize extraneous features. He gives useful pointers throughout the book for graphics optimizers, validators, browser simulators, and includes a CD chock full of useful utilities to shrink and shape up your pages.
Flanders likes to say, somewhat tongue in cheek, that this book is for everybody. It is not quite in that category, but it will have a broader appeal than most web design books with its splashy graphics, non-technical approach, and Flanders' trademark humor. Some college professors have even adopted his book for their Web design courses because it doesn't put their students to sleep. Highly recommended.