Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin business guides) [Paperback]

"'I commend this publication to business people working wth SME's, as one which could have far reaching effects. It is accessible, readable, and may give you the creative idea you are looking for' Michael Groom, President Of The Institute Of Chartered Accountants In England And Wales." --This text refers to an alternate Paperback edition.

This volume, built around 100 case studies, contains advice on how to take charge of your situation and create your own alternaitves. It offers examples of entrepreneurs who took a sideways look at the market and their competitors, and decided to branch out and do something a little bit surprising. As a result they made their products and their companies stand out among the competition.

If you carry on doing what you've been doing, you're going to carry on getting to where you've been getting. So if you want more business, you’d better DO SOMETHING DIFFERENT! This book, built around 100 instructive and revealing case studies, contains plenty of advice on how to take charge of your situation and create your own alternatives. It’s full of examples of entrepreneurs who took a sideways look at the market and their competitors, and decided to branch out and do something a little bit surprising. As a result they made their products and their companies stand out among the competition – vital in today’s business environment.

Engagingly written by a great individualist, DO SOMETHING DIFFERENT will show you how to break the mould and find your way to greater success. Follow its advice and you can set yourself apart from the crowd.

As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research institutions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.

Find out how to stand out in today's crowded marketplace
Find out how to stand out in today's crowded marketplace

Jurgen Wolff publishes a newsletter focusing on creativity in business at the University of Southern California and the Academy for Chief Executives. He is author or co-author of five books.