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Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides)
 
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Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides) (Paperback)

by Sir Richard Branson (Foreword), Jurgen Wolff (Author)
4.8 out of 5 stars  See all reviews (4 customer reviews)
RRP: £10.99
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Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides) + Screw it, Let's Do it: Lessons in Life (Quick Reads) + Losing My Virginity: The Autobiography
Price For All Three: £15.90

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Product details

  • Paperback: 288 pages
  • Publisher: Virgin Books; New edition edition (5 May 2005)
  • Language English
  • ISBN-10: 0753509938
  • ISBN-13: 978-0753509937
  • Product Dimensions: 20.6 x 12.6 x 2 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 38,136 in Books (See Bestsellers in Books)

    Popular in these categories:

    #6 in  Books > Business, Finance & Law > Small Business & Entrepreneurship > Sales & Marketing
    #55 in  Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity

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Product Description

Review

"'I commend this publication to business people working wth SME's, as one which could have far reaching effects. It is accessible, readable, and may give you the creative idea you are looking for' Michael Groom, President Of The Institute Of Chartered Accountants In England And Wales."


Product Description

Stand out from the crowd with the book that is packed full of examples of entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising. As a result, they made their products and their companies stand out among the competition - vital in today's business environment.
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Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides)
55% buy the item featured on this page:
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Customer Reviews

4 Reviews
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Average Customer Review
4.8 out of 5 stars (4 customer reviews)
 
 
 
 
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15 of 15 people found the following review helpful:
5.0 out of 5 stars This book is inspirational for everyone, 8 April 2001
By A Customer
This review is from: Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin business guides) (Paperback)
Whatever you plan to do there is always the question: What is the best way to do it? Very often the first thing that comes to mind is not the best one. Especially when you are in any kind of competition, it is likely that your competitors will have the same idea as you. That's when you should "do something different" to achieve your goal - and in my opinion it is a great idea to start with Jurgen Wolff's book.

It is not only fun to read (thanks to the fact that Jurgen Wolff is also a well-known comedy writer), it is also really encouraging. It reveals the 14 key principles of marketing yourself and your product or service. From the 100 case studies in the book, you can easily apply the ways people "think different" before they "do something different" to everything you want to do related to the world of work, whether it is applying for a new job, selling your first book, convincing your boss that you are worth a much higher salary than you are getting right now etc. etc..

Definitely a high recommendation!

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5 of 5 people found the following review helpful:
5.0 out of 5 stars A Powerhouse of Case Studies, 7 Sep 2008
I speak and give workshops on creative thinking so it is always handy to have some practical examples from different fields. This book is packed with wonderful real-life case studies of lateral thinking in action. It is particularly good for showing instances of unorthodox marketing approaches that worked. The stories are powerful examples of how thinking differently can really crack difficult challenges. The book is easy to read and clearly laid out. Inspirational reading.
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8 of 11 people found the following review helpful:
5.0 out of 5 stars Bored? In a rut? DO SOMETHING DIFFERENT!, 20 April 2001
By A Customer
This review is from: Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin business guides) (Paperback)
Jurgen Wolff's at it again - before this, he was content to perk up our writing creativity, but now he insists that we become successful at marketing our products (writing or otherwise.) This book will help you to be a creative marketer and an inventive thinker. It's practical, funny and (of course) inventive. If you don't want that, don't read it. After all, how predictable will your life be if you start thinking creatively? Yikes! It could be scary.
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4.0 out of 5 stars Lateral thinking at its most useful
These Virgin business guides are fantastically helpful to anyone launching a business, needing some solid, pragmatic advice, and not knowing where to start. Read more
Published on 14 Nov 2007 by Mrs. K. A. Wheatley

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