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"'I commend this publication to business people working wth SME's, as one which could have far reaching effects. It is accessible, readable, and may give you the creative idea you are looking for' Michael Groom, President Of The Institute Of Chartered Accountants In England And Wales."
Product Description
Stand out from the crowd with the book that is packed full of examples of entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising. As a result, they made their products and their companies stand out among the competition - vital in today's business environment.
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Most Helpful Customer Reviews
16 of 16 people found the following review helpful
Format:Paperback
Whatever you plan to do there is always the question: What is the best way to do it? Very often the first thing that comes to mind is not the best one. Especially when you are in any kind of competition, it is likely that your competitors will have the same idea as you. That's when you should "do something different" to achieve your goal - and in my opinion it is a great idea to start with Jurgen Wolff's book.
It is not only fun to read (thanks to the fact that Jurgen Wolff is also a well-known comedy writer), it is also really encouraging. It reveals the 14 key principles of marketing yourself and your product or service. From the 100 case studies in the book, you can easily apply the ways people "think different" before they "do something different" to everything you want to do related to the world of work, whether it is applying for a new job, selling your first book, convincing your boss that you are worth a much higher salary than you are getting right now etc. etc..
Definitely a high recommendation!
5 of 5 people found the following review helpful
Format:Paperback
I speak and give workshops on creative thinking so it is always handy to have some practical examples from different fields. This book is packed with wonderful real-life case studies of lateral thinking in action. It is particularly good for showing instances of unorthodox marketing approaches that worked. The stories are powerful examples of how thinking differently can really crack difficult challenges. The book is easy to read and clearly laid out. Inspirational reading.
2 of 2 people found the following review helpful
Format:Paperback
These Virgin business guides are fantastically helpful to anyone launching a business, needing some solid, pragmatic advice, and not knowing where to start. They are simply written, easy to understand and full of pragmatic advice. This takes the idea of lateral thinking and applies it to marketing your business. Each page is packed full of useful case studies, ideas and tips on how to execute the ideas generated. It is particularly helpful for those companies who have stuck to the same tried and tested marketing but are feeling the urge to innovate, or simply those on a budget who are looking for inexpensive and cost effective ideas.
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Most Recent Customer Reviews
Innovative & creative marketing guide - excellent
I love this book because it is an easy read and has some excellent ideas in it. I like the style of case studies because this means one can dip into the book for short periods and... Read more
Published 12 months ago by writer christopher
Great marketing insights.
A nice little book to dip into. There are lots of vignettes of marketing success stories and suggestions as to how you can put these approaches to use in your own life. Read more
Published 18 months ago by The Emperor
Insperational book
This book is really full of good ideas to get you thinking differently about your marketing stratagy. Read more
Published 20 months ago by Mr. J. Brayshaw
Bored? In a rut? DO SOMETHING DIFFERENT!
Jurgen Wolff's at it again - before this, he was content to perk up our writing creativity, but now he insists that we become successful at marketing our products (writing or... Read more
Published on 20 April 2001
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