Review
``Solution Selling is an excellent vehicle to teach new salespeople critical sales skills and allow experienced salespeople to fine tune their skills. Solution Selling is the best methodology I've seen for placing emphasis on business issues rather than product.'' (Gorshi, Dan Sales Manager, AT&T Global Business Communications Systems )
``Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America.'' (Fisher, Jeffrey M. Vice President, Symix Computer Systems )
``Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America.'' (Fisher, Jeffrey M. Vice President, Symix Computer Systems )
Product Description
Solution Selling is the most comprehensive sales and sales management process available today.
From the Author
Redefinition of the concept of Selling
If we redefine selling as "facilitating the buying process", then we can not only share a common objective with marketing people, but also eliminate the distasteful behaviors associated with salespeople - high pressure, product pushing regardless of buyer need, etc. People love to buy but hate to feel "sold".
If we redefine selling as "facilitating the buying process", then we can not only share a common objective with marketing people, but also eliminate the distasteful behaviors associated with salespeople - high pressure, product pushing regardless of buyer need, etc. People love to buy but hate to feel "sold".
