This is a compact and easy to read guide for those contemplating self- employment. The book is designed not only to encourage and support people looking to start their own business but to help them avoid the most common pitfalls. The printing and layout are clear and inviting and information is presented in small easily digestible portions. Internet links are dotted throughout the text wherever further help would be useful.
I hope you enjoy reading SYOB and that it will help you decide whether or not self-employment is right for you at the moment. If you do decide to go ahead then keep in mind some of the advice and suggestions included in SYOB, and hopefully you will have a flourishing career running your own business.
I have been self-employed since 1996 and have experienced successful busy periods, but often took on more than I could reasonably manage, and I have also had quiet periods. What I learnt from the busy periods was that it was difficult to say 'NO' when a contract was offered to me and when overstretched often felt as though I wasn't doing anything quite as well as I should, or could. It wasn't fair on the customer, my family or me. I didn't feel satisfied.
The quiet periods were usually due to changes in Government funding - one minute money was being thrown at one initiative and the next it was withdrawn and they were focusing on something else. So, the lesson learnt was that nothing stands still, and whereas you might be riding on the crest of a wave one minute it may not last. Always look to the future, see what might change and prepare for this!
Apart from my own experiences in self-employment I have had a long and varied employed career and I hope that I've been able to use some of my experience and knowledge to good effect in this book.