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To Buy Or Not To Buy
on 19 May 2011
Our world is defined by language. Ideas are shaped by words, opinions shaped by colours and placement. Our definition of freewill, as such, is an obsolete concept - insomuch as the world we inhabit - and the decisions we make - are formed by information, and the control of that information is often used to influence, shape, or adversely control the only decisions we truly have, which is the decision to participate in our economy, or withdraw - and to what extent. This tome explores that world, and how language is used Orwellianly, to reduce our own choices
To Buy, Or Not To Buy? That is the question.
This text sells itself as one of those more lighthearted, accessable layman texts for train journeys and casual afternoons on the sofa. It is not. It does not explain how to decode the messages of advertising, how to resist the charms of applied psychology, how sales attempts to circumvent your initial resistance, or how to fight the need you didn't know you had until you encountered this Product, Service, or Gimmick.
It is a dense, light-academic work that explores, in a less than casual manner, the seriousness of salesmanship,. And how we are sold to everywhere, everyday, in every manner. For a serious, top-ranking salesman it's probably both manna from heaven - and a magician revealing his curious tricks before pulling the rabbit of profit from an expensive hat. For the casual observer this is a worthy - but difficult, impenetrable read.