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Sold!: How to Make it Easy for People to Buy from You Audio CD – Audiobook, 11 Sep 2003


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Product details

  • Audio CD
  • Publisher: Red Audio Professional; 1 edition (11 Sep 2003)
  • Language: English
  • ISBN-10: 0273675540
  • ISBN-13: 978-0273675549
  • Product Dimensions: 12.6 x 14.4 x 1.2 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 1,394,144 in Books (See Top 100 in Books)

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Product Description

Review

"I think that SOLD !  highlights how easy and straight forward selling can be  -  anyone practicing these simple principles is bound to be successful." 

Julian Richer, Founder and MD of Richer Sounds

"Whether it's products or services, today you either sell in cluttered, competitive markets or you are already dead. Sold! does for selling what ‘unplugged’ did for rock music - it brings it back to core competences and basics. The latter was badly needed - so is Sold!"

Barry Gibbons, Former Chairman & CEO, Burger King Corp.

"With Sold!, Steve Martin and Gary Colleran have achieved a rare success, delivering genuinely instructive material in a genuinely engaging and entertaining fashion.  As a result, sales professionals who read it are themselves likely to experience rare success, for the book is a highly effective guide for creating long-term customers."

Professor Robert B. Cialdini PhD, is Regents Professor of Psychology at Arizona State University and author of the world's best selling book on Influence and Persuasion.

"The effective selling principles described in this book are not only simple and focussed on the sales outcome, but also help us to build productive ongoing relationships with our customers." 
  
Humphrey Harte, Director of Sales & Marketing, PowderJect

" What Sold! does is to take away all the non-essential ideas, techniques and tactics that have complicated the approach to selling and provide people with all essential principles that will make the difference."

Pharmaceutical Field magazine

"At last, a straight forward concise book packed with useful ideas about how to powerfully, but appropriately sell your ideas across to others."

Paul McKenna PhD

From the Back Cover

SOLD

how to make it easier for people to buy from you

"Wether its products or services, today you either sell in cluttered, competitive markets or you are already dead. Sold! does for selling what 'unplugged' did for rock music - it brings it back to core competencies and basics. The latter was  badly needed - and so is Sold!"

Barry Gibbons, Former Chairman & CEO, Burger King Corp.

"Sold! highlights how easy and straightforward selling can be - anyone practicing these principles is bound to be successful."

Julian Richer, Founder of Richer Sounds (Most Successful retailer ever, The Guinness Book of Records)

"With Sold! Steve Martin and Gary Colleran have achieved a rare success, delivering genuinely instructive material in an engaging and entertaining fashion. As a result, sales professionals who read it are themselves likely to experience rare success, for the book is a highly effective guide for creating long-term customers."

Professor Robert B.Cialdini PhD, Professor of Psycology, Arizona State University. Author of the world's best selling book on influencing skills, Influence - Science and Practice.

Selling is being made too complicated - and that is bad news for performance.

It's time to reassess what effective sales performance is really all about.

It's time to focus on critical sales factors that really make a difference.

It's time to make it easy for your customers to buy from you.

Sold! is a short but very smart guide to making it easy for people to buy what you are selling - whether you sell products, services or ideas. It delivers great sales guidelines with refreshing clarity and brevity.

Would you like a simpler, more effective, more sustainable way to sell?

Sold!

--This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

4.3 out of 5 stars
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Most Helpful Customer Reviews

9 of 9 people found the following review helpful By Mr D Morgan on 3 Jun 2003
Format: Paperback
I was told many years ago that there is nothing complicated about business, only people make it that way. I was also told that too many people in business are too busy working too hard to make money. After many years working in large corporations I truly believe both of those statements. This book delivers against two things we seem to have lost, simplicity and common sense. This book is very much about back to basics in selling and absolutely about common sense. Selling is about people. Its about understanding, cooperation and trust. This book will help your sales organisation or the individual seller master these and other key aspects of business relationships to be more effective at selling. Forget academic books by so called business gurus. Buy this, its very rare, a practical book by very experienced practitioners. As a professional development executive within a large technology corporation, I will definitely ensure that many of the concepts within this book are integrated into sales development programmes we run in the future.
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7 of 7 people found the following review helpful By Jane Bream on 28 May 2003
Format: Paperback
I recently saw a preview copy of this book and what a refreshing approach the authors take to what should be an enjoyable and straightforward part of business life.
Smart and clearly written in an engaging style it actually takes away alot of the usual hype and tricks to selling and concentrates on the fundamentals. This makes it sound like it is a book for those new to selling but IT CERTAINLY IS NOT! Seasoned professionals as well an entrepeneurs and those new to business will do well to read Sold!
I have worked in sales for over 10 years now and have run a sales team for 4 of those and I have taken a lot away from this book.
The cover claims to help make it easy for people to buy from you - I absoultely agree.
A real gem!
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7 of 7 people found the following review helpful By A Customer on 2 Oct 2003
Format: Paperback
This book is a must for sales people and sales managers who want a new, powerful yet easy set of application to increase sales. This book is full of ideas that simplify the process.
While reading this book I kept thinking, "Now here's a concept I've had before but could never articulate." More importantly, before, I couldn't have systematized these concepts like this book does.
My advice is to get this book before your competition does.
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2 of 2 people found the following review helpful By M. Martin on 24 Nov 2007
Format: Audio CD
Whilst I can't deny that there were a couple (2 max!) useful tips on the CD, I did not really feel it was very useful for me personally. I am an enterprise software sales person, but for someone selling to consumers it might be different or if your are selling low value products.
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