Wright Mills perscribes the Sociological Imagination as the way for his discipline to emerge from its chin-stroking inaction. This re-engagement with the world of problems, versus abstract intellectualism, would effectively rerender the Sociologist as an "intellectual craftsman" - subject to no alterior orthodoxy than those of his own choosing. In doing so sociologists would articulate what Mills conceives as the next necessary challenge for effective democracy- to help the "masses" liberate themselves from the invisable fetters of mass society. It is a bold assertion of intellectual autonomy, acutely and passionately aware of the threat to reason and freedom posed by power-blind social analysis - a concern still valid some fifty years after the supposed "End of Ideology".