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Socialnomics: How Social Media Transforms the Way We Live and Do Business [Paperback]

Erik Qualman
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Table of Contents

Foreword Acknowledgments About This Book Introduction Chapter 1: Word of Mouth Goes World of Mouth Is Social Media Just a Fad? Who Cares What You Are Doing? JetBlue helps reduce the travel blues via Twitter Foreign Friends Are Not Forgotten Search Engines and Social Media We No Longer Search for the News?It Finds Us Newspapers and Magazines Diminish in Power Playboy and the Sports Illustrated Swimsuit Issue Are Stripped Down Idaho Bloggers Are Better than New York Reporters Not All Bloggers Are Bad Crowd Sourced Information A Touch of Bacon Salt on Your Social Media Micro–Revenue Streams Huge for Social Media Dancing Matt?Something to Chew On Flying the Not–So–Friendly Skies Chapter 2: Social Media = Preventative Behavior Staying in Touch with Your Teenagers Preventative Behavior for Business Chapter 3: Social Media = Braggadocian Behavior Just Do It, Did It Social Media Is the New Inbox "Are You on Facebook?" Is the New "Can I Get Your Phone Number?" Deep Dive into Dating 101 Assess Your Life Every Minute Millennials?All about Giving Back The Next Generation Can′t Speak Consumers Own Your Brand Kids Ages 2 to 17 Don′t See Advertisements Turning Lemons into Lemonade with Fizzle Chapter 4: What We Can Learn from Politics You and YouTube Open Those Close Doors Can Google Predict the Next President, Product Trend or Flu Outbreak? Is the Flu a Virus or Just Simply Viral? Digital Data: The New Exit Poll? Capturing geographic interest & intent Fireside Chats and Presidential Texts Is the White House More BlackBerry or Mayberry? Free Pancakes Anyone? Social Media Creates and Solves the Problem of Long Voting Lines Online Voting?The Future Is Now Even the Army Is Sharing Information Chapter 5: I Care More about What My Neighbor Thinks than What Google Thinks Buying the Right Baby Seat Minivan or Hybrid? Blowing Out the Candles Bon Voyage Online Travel Agents? Looking to Friends for Medical Advice Jared and Subway′s Almost Missed Opportunity The Choices We Make Marketing to Zombies Leveraging Success Companion Credit Union: New Logo eReaders/Tablets Where in the World Is Bangladesh? Chapter 6: Death of Social Schizophrenia Even Football Players Need to Calm Down Be the Best at Something, Not Everything One Message Referral Program on Steroids Chapter 7: Winners and Losers in a 140–Character World Does ESPN Have ESP? Stop the Charade?Nobody Is Perfect Free Labor The Tom Sawyer Approach Everybody Wants His or Her 15 Minutes of Fame Become a Modern Day Pied Piper Everybody Is Twittering, But Is Anyone Listening? TV Repeats Mistakes of the Music Industry NBC Earns Fool′s Gold in the Olympics TV Shows Viewed through the Internet Adjust Shows Based on Fast–Forward Behavior Scrabulous?A Fabulous Example Advertising within Social Networks Is Actually Effective Content and Conversation Will Drive Awareness?Not Advertising Don′t Put All Your Eggs in One Basket Second Life Equals Idle Life for Coca–Cola Search Engine Optimization for Facebook John Deere Mows Over Facebook Sheep without a Shepherd Chapter 8: Next Steps for Companies and The "Glass House Generation" Power to the People Customers Get Paid for Their Search Efforts Join Them Before They Beat You Role of Search What Happens When the Internet Advertising Structure Collapses? Where Have All the Banners Gone? Search Engine Results Are Still Prehistoric Paid Search Relevancy Dilemma Oral Communication Skills Decline Is the Journalistic Interview Dead? Mobile Me Field of Nightmares: Lufthansa and American Airlines A Truly Interconnected Web? You Don′t Find a Job, It Finds You Hiring the Internet Generation Tony Tweets Southwest Is No Ding–a–Ling Chapter 9: Social Media Rolodex and Resources Additional Digital Thought Leaders Others Who Inspire Resources Chapter 10: Social ROI What We Can Learn from Footloose Wasting Time on Social Media Actually Makes You More Productive Company Restrictions on Social Media Social Media ROI (Return on Investment) Eye Opening Statistics Chapter 11: Social Success Secrets (Give them to me now!) The Top Opportunities Missed by Most (But Not if You Read This!): Chapter 12: Blogging: What Works Content That Works The top 3 blog platforms: Chapter 13: 100+ Social Media Tools 30 RANDOM, MUST–SEE SOCIAL MEDIA TOOLS MARKETING MONITORING AND INTELLIGENCE SOCIAL CRM MANAGEMENT BLOGS AND WEBSITES AGENCIES OTHER / MISCELLANEOUS Chapter 14: Making Viral Videos Chapter 15: Social Media for B2B B2B Customer Relationships are often fewer and stronger than B2C Relationships B2C Company Clients Often Aren′t Competitors Listen First 15 Tips for B2B Social Success Chapter 16: Case Studies Chapter 17: FAQs Debate between Content Curators and Creators Chapter 18: Teacher and Company Resources & Exercises Socialnomics Summary Socialnomics Winners and Losers About the Author

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