From the Inside Flap
Social Media. Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio–economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other. Welcome to the world of Socialnomics—where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it. Online word of mouth and the powerful influence of peer groups have already made many traditional marketing strategies obsolete. Today′s best businesses and marketers are learning to profitably navigate this new landscape. Brands can now be strengthened or destroyed by the use of social media. Advertising is less effective at influencing consumers than are the opinions of their peers, making direct–to–consumer marketing messages less valuable each day. But savvy companies are using online networking sites as massive focus groups and as an efficient means of communication with consumers. If social media isn′t a part of your business strategy, you′ve already fallen behind the curve—and your competition. In Socialnomics, Erik Qualman offers a fascinating look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through popular social media platforms. Social media will continue to change the way businesses market products and how consumers and businesses interact with each other. If you′re a marketer or business owner, the big question is whether you′ll keep up with those changes. Socialnomics is an essential resource for anyone who wants to understand the implications of social media, and how to tap its power to increase sales, cut marketing costs, and communicate directly with consumers.
--This text refers to an out of print or unavailable edition of this title.
From the Back Cover
Praise for Socialnomics "It′s obvious that Erik Qualman′s passion is social media." — Dan Heath , New York Times bestselling coauthor of Made to Stick and Switch "People are hot for social media . . . Erik Qualman says it′s about listening first, then selling." — Forbes "Erik Qualman has been doing his homework on the social media phenomenon." — The Huffington Post "This is a must–read for anyone trying to leverage the social graph rather than be squashed by it." — Steve Kaufer , CEO, TripAdvisor "You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy." — Chris Brogan , New York Times bestselling author of Trust Agents and Social Media 101 "Qualman is to social media what Demming is to quality and Drucker to management." — Scott Galloway , Professor, Stern School of Business, NYU The newly revised and updated guide to the social media revolution! Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it. Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.