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Socialnomics: How Social Media Transforms the Way We Live and Do Business [Hardcover]

Erik Qualman
4.1 out of 5 stars  See all reviews (22 customer reviews)

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Book Description

8 Sep 2009
A fascinating, research–based look at the impact of social media on businesses and consumers around the world, and what′s in store for the future Social Media. You′ve heard the term, even if you don′t use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e–mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren′t using social media in your business strategy, you are already behind your competition. Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must–read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world′s largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

Product details

  • Hardcover: 288 pages
  • Publisher: John Wiley & Sons; 1 edition (8 Sep 2009)
  • Language: English
  • ISBN-10: 0470477237
  • ISBN-13: 978-0470477236
  • Product Dimensions: 23.5 x 16 x 2.6 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Bestsellers Rank: 161,904 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Erik Qualman is the author of Socialnomics: How social media transforms the way we live and do business. Socialnomics made Amazon's #1 Best Selling List in the U.S. & UK only after three weeks of publication & is consistently in the Top 100 Best Selling Business Books List. Qualman is a frequently requested International speaker of the Fortune 500 and has been highlighted in numerous media outlets including: BusinessWeek, The New York Times, CNET, San Francisco Chronicle, Mashable, USA Today, Forbes, CBS Nightly News, and The Huffington Post. He has been fortunate to share the stage with Alan Mulally (Ford CEO), Lee Scott (CEO/Chairman Walmart), Jose Socrates (Prime Minister of Portugal),Olli-Pekka Kallasvuo (Nokia CEO), Julie Andrews (Actress), Al Gore (former Vice President) and Sarah Palin. He also has one of 2010's most viral videos on YouTube in "Social Media Revolution" []

Qualman is an MBA Professor at the Hult International Business School. For the past 16 years Qualman has helped grow the online marketing and eBusiness capabilities of many companies including Cadillac, EarthLink, EF Education, Yahoo, Travelzoo and AT&T. He is a columnist for ClickZ, while also owning the social media blog Qualman holds a BA from Michigan State University and an MBA from The University of Texas. He is currently the Global Vice President of Digital Marketing at EF Education. He was Academic All-Big Ten in basketball at Michigan State University and still finds time to follow his beloved Spartans while living in Boston. Qualman is 6'6, loves to SCUBA dive and has visited 38 countries.

Product Description


“A 2010 Finalist for the Berry–AMA Book Prize for the Best Book in Marketing” --This text refers to the Paperback edition.

From the Inside Flap

Social Media. Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio–economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other. Welcome to the world of Socialnomics—where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it. Online word of mouth and the powerful influence of peer groups have already made many traditional marketing strategies obsolete. Today′s best businesses and marketers are learning to profitably navigate this new landscape. Brands can now be strengthened or destroyed by the use of social media. Advertising is less effective at influencing consumers than are the opinions of their peers, making direct–to–consumer marketing messages less valuable each day. But savvy companies are using online networking sites as massive focus groups and as an efficient means of communication with consumers. If social media isn′t a part of your business strategy, you′ve already fallen behind the curve—and your competition. In Socialnomics, Erik Qualman offers a fascinating look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through popular social media platforms. Social media will continue to change the way businesses market products and how consumers and businesses interact with each other. If you′re a marketer or business owner, the big question is whether you′ll keep up with those changes. Socialnomics is an essential resource for anyone who wants to understand the implications of social media, and how to tap its power to increase sales, cut marketing costs, and communicate directly with consumers.

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Customer Reviews

Most Helpful Customer Reviews
34 of 36 people found the following review helpful
1.0 out of 5 stars social mediocracy 13 Oct 2009
Format:Hardcover|Verified Purchase
Advertising of that book was pretty good and convincing:it made me buy it. After I've read all comments on the author's blog for that famous already video () I got really excited and now I am a bit disappointed.

Erik starts off saying that writing about such dynamic subject requires facts being commented rather then stated and listed and then he would fill up pages with stats, numbers and would repeat the same obviousness: how great social media environment is for business, supporting it with quite predictable scenarios. Not mentioning that the amount of information about Obama's campaign is making this book twice as thick as it actually is necessary. This book may be useful for those who need to impress others in boardroom with meaningless numbers and rather obvious facts to push their ideas, not mentioning that Obama is a key to open many doors in conversation. For those that know what facebook or twitter are and for passive/occassional social media users, such as myself, this books is a page-skipper rather then page-turner. As a repository of, for that moment of time, actual statistics and facts, this books makes a good encyclopedia-like supplement. It is easier and faster to get the same info from the web though. If I'd ever wanted to go back to those facts I'd rather use good-old google. Hence this book seems to be written out of necessity: it is a hot topic, so let's make some money. I wouldn't recommend it to anyone unless you have no idea what social media is and you'd want to make business and look into numbers that after a while would seem irrelevant anyway. It is difficult to compare it to such masterpieces as "We think"
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1 of 1 people found the following review helpful
1.0 out of 5 stars Utter drivel! 21 April 2012
Format:Paperback|Verified Purchase
This books is yet another volume packed with platitudes and completely absent in insight relating to the "new world" of social media and, as the author so wittily stated, "socialnomics", Unlike other books with discuss the impact of social media on marketing theories and the challenges that it poses to relationship marketing - in a sense really reconceptualising, for better or worse, how we do marketing, this book focuses on the utterly irrelevant aspects of social media by considering how network sites and others are changing the way we think and relate to one another. The distressing aspect of it is that the authors are so naive as to give us the example of Sarah, a woman who has nothing better to do in her supermarket visit than to change her facebook status, thus leading to a cascade of wall posts which suggest to her things she could buy, and inform her of friends' life stories. I am reading it and wishing Sarah would get off her iPhone and out of my way as I am trying to get past her in the isle. So very quickly I realise that Socialnomics is not only filled with drivel and absolutely no research into the matter of social media, but also that its authors are the kind of people who would succumb to meaningless eRelationships and therefore can teach me nothing. I wouldn't waste twopence on it, and I am gutted that I spent £5.
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1 of 1 people found the following review helpful
By sue
This book makes you think about socialnomics and the social networking we do...gave me some great ideas - but ones which I should have had in anycase. It is a common sense reminder of things we do not spend enough time thinking about - it gives food for thought! A great read and recommended - case studies and examples are clear an no nonsense.
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5 of 6 people found the following review helpful
4.0 out of 5 stars Full of nice insights! 11 Mar 2010
For people who have stuck with traditional marketing for to long, this is truly mind-opening. Easy to grasp the concepts of the field presented in this book.

For people already in the business of SMM, there is probably not much to gain by reading this book.

I enjoyed reading it.
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5.0 out of 5 stars Great book 3 Nov 2013
Format:Paperback|Verified Purchase
I highly recommend it! It's an amazing book that helped me a lot to understand this New World called Social Media!
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5.0 out of 5 stars I loved it! 23 Oct 2013
Format:Paperback|Verified Purchase
It is very useful and informative book. I highly recommend it for people who want to have an insight about the effectiveness of social media!!!
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Format:Kindle Edition
Really accessible way of getting up to speed with the social networking phenomenom in a way that makes it applicable to most businesses. Not patronising nor too technical - I've used it as an intro for students and it works well.
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4.0 out of 5 stars Socialnomics 13 Jun 2011
An excellent book that gives you an insight into how technology has changed our world via social networking. It helps to understand how we can communicate better with the world and make a difference.
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Most Recent Customer Reviews
5.0 out of 5 stars Brilliant Service, Superb Product
Brilliant service, superb product, delivered inside forecast arrival and very well packaged, no hesitation in recommending this supplier to friends, colleagues and family
Published 8 months ago by Mr. S. J. Windsor
4.0 out of 5 stars Good social 360 degree
Good book for novice, within social and planning to be expert. As its fast changing media so keeping tab regularly is so much required.
Published 10 months ago by Amit Goel
5.0 out of 5 stars A great insight with practical advice
This book is for anyone looking to or already using social media within their business. It's easy to follow with practical advice, real life examples of how to approach and... Read more
Published 11 months ago by gillimd
5.0 out of 5 stars Great insight into the world of social media marketing
Having read quite a few social media books for my dissertation, this has been such a huge help to my research. Excellent read! Read more
Published 15 months ago by Jane
5.0 out of 5 stars Well worth reading...
Specially liked the quote: "We don't have any choice on weather we DO social media, the question is how well we DO it."
Published 15 months ago by dgungadoo
5.0 out of 5 stars Socialnomics
Socialnomics is a super-inspiring book about how companies can / should use SocialMedia. It includes lots of cases and Eric Qualmans ever present statistics. Read more
Published on 22 Mar 2011 by Søren Lund
5.0 out of 5 stars Great Manual on Social Media Marketing
Great book to understand more the difference it makes to invest on social media for organizations. Also helps to ensure and shows how to implement the change on people's mind... Read more
Published on 17 Jan 2011 by Ricardo D C Santos
2.0 out of 5 stars Don't believe everything you read
This is a good overview of why social media matters to companies, how they can use it to effectively market products to customers and how social media should push good companies to... Read more
Published on 1 Oct 2010 by Andrea C
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I like the look of this book anyone know anymore? 0 9 May 2009
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