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Socialnomics: How Social Media Transforms the Way We Live and Do Business [Hardcover]

Erik Qualman
4.0 out of 5 stars  See all reviews (24 customer reviews)

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Book Description

8 Sep 2009
A fascinating, research–based look at the impact of social media on businesses and consumers around the world, and what′s in store for the future Social Media. You′ve heard the term, even if you don′t use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e–mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren′t using social media in your business strategy, you are already behind your competition. Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must–read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world′s largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

Product details

  • Hardcover: 288 pages
  • Publisher: John Wiley & Sons; 1 edition (8 Sep 2009)
  • Language: English
  • ISBN-10: 0470477237
  • ISBN-13: 978-0470477236
  • Product Dimensions: 23.5 x 16 x 2.6 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Bestsellers Rank: 89,549 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Erik Qualman is the author of Socialnomics: How social media transforms the way we live and do business. Socialnomics made Amazon's #1 Best Selling List in the U.S. & UK only after three weeks of publication & is consistently in the Top 100 Best Selling Business Books List. Qualman is a frequently requested International speaker of the Fortune 500 and has been highlighted in numerous media outlets including: BusinessWeek, The New York Times, CNET, San Francisco Chronicle, Mashable, USA Today, Forbes, CBS Nightly News, and The Huffington Post. He has been fortunate to share the stage with Alan Mulally (Ford CEO), Lee Scott (CEO/Chairman Walmart), Jose Socrates (Prime Minister of Portugal),Olli-Pekka Kallasvuo (Nokia CEO), Julie Andrews (Actress), Al Gore (former Vice President) and Sarah Palin. He also has one of 2010's most viral videos on YouTube in "Social Media Revolution" []

Qualman is an MBA Professor at the Hult International Business School. For the past 16 years Qualman has helped grow the online marketing and eBusiness capabilities of many companies including Cadillac, EarthLink, EF Education, Yahoo, Travelzoo and AT&T. He is a columnist for ClickZ, while also owning the social media blog Qualman holds a BA from Michigan State University and an MBA from The University of Texas. He is currently the Global Vice President of Digital Marketing at EF Education. He was Academic All-Big Ten in basketball at Michigan State University and still finds time to follow his beloved Spartans while living in Boston. Qualman is 6'6, loves to SCUBA dive and has visited 38 countries.

Product Description


“A 2010 Finalist for the Berry–AMA Book Prize for the Best Book in Marketing” --This text refers to the Paperback edition.

From the Inside Flap

Social Media. Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio–economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other. Welcome to the world of Socialnomics—where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it. Online word of mouth and the powerful influence of peer groups have already made many traditional marketing strategies obsolete. Today′s best businesses and marketers are learning to profitably navigate this new landscape. Brands can now be strengthened or destroyed by the use of social media. Advertising is less effective at influencing consumers than are the opinions of their peers, making direct–to–consumer marketing messages less valuable each day. But savvy companies are using online networking sites as massive focus groups and as an efficient means of communication with consumers. If social media isn′t a part of your business strategy, you′ve already fallen behind the curve—and your competition. In Socialnomics, Erik Qualman offers a fascinating look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through popular social media platforms. Social media will continue to change the way businesses market products and how consumers and businesses interact with each other. If you′re a marketer or business owner, the big question is whether you′ll keep up with those changes. Socialnomics is an essential resource for anyone who wants to understand the implications of social media, and how to tap its power to increase sales, cut marketing costs, and communicate directly with consumers.

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Customer Reviews

Most Helpful Customer Reviews
34 of 36 people found the following review helpful
1.0 out of 5 stars social mediocracy 13 Oct 2009
Format:Hardcover|Verified Purchase
Advertising of that book was pretty good and convincing:it made me buy it. After I've read all comments on the author's blog for that famous already video () I got really excited and now I am a bit disappointed.

Erik starts off saying that writing about such dynamic subject requires facts being commented rather then stated and listed and then he would fill up pages with stats, numbers and would repeat the same obviousness: how great social media environment is for business, supporting it with quite predictable scenarios. Not mentioning that the amount of information about Obama's campaign is making this book twice as thick as it actually is necessary. This book may be useful for those who need to impress others in boardroom with meaningless numbers and rather obvious facts to push their ideas, not mentioning that Obama is a key to open many doors in conversation. For those that know what facebook or twitter are and for passive/occassional social media users, such as myself, this books is a page-skipper rather then page-turner. As a repository of, for that moment of time, actual statistics and facts, this books makes a good encyclopedia-like supplement. It is easier and faster to get the same info from the web though. If I'd ever wanted to go back to those facts I'd rather use good-old google. Hence this book seems to be written out of necessity: it is a hot topic, so let's make some money. I wouldn't recommend it to anyone unless you have no idea what social media is and you'd want to make business and look into numbers that after a while would seem irrelevant anyway. It is difficult to compare it to such masterpieces as "We think"
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1 of 1 people found the following review helpful
1.0 out of 5 stars Utter drivel! 21 April 2012
Format:Paperback|Verified Purchase
This books is yet another volume packed with platitudes and completely absent in insight relating to the "new world" of social media and, as the author so wittily stated, "socialnomics", Unlike other books with discuss the impact of social media on marketing theories and the challenges that it poses to relationship marketing - in a sense really reconceptualising, for better or worse, how we do marketing, this book focuses on the utterly irrelevant aspects of social media by considering how network sites and others are changing the way we think and relate to one another. The distressing aspect of it is that the authors are so naive as to give us the example of Sarah, a woman who has nothing better to do in her supermarket visit than to change her facebook status, thus leading to a cascade of wall posts which suggest to her things she could buy, and inform her of friends' life stories. I am reading it and wishing Sarah would get off her iPhone and out of my way as I am trying to get past her in the isle. So very quickly I realise that Socialnomics is not only filled with drivel and absolutely no research into the matter of social media, but also that its authors are the kind of people who would succumb to meaningless eRelationships and therefore can teach me nothing. I wouldn't waste twopence on it, and I am gutted that I spent £5.
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4.0 out of 5 stars Socialnomics 13 Jun 2011
An excellent book that gives you an insight into how technology has changed our world via social networking. It helps to understand how we can communicate better with the world and make a difference.
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5.0 out of 5 stars Socialnomics 22 Mar 2011
Socialnomics is a super-inspiring book about how companies can / should use SocialMedia. It includes lots of cases and Eric Qualmans ever present statistics.

Note that when you read it you must dust off your inner critic as Qualman sometimes can be slightly over exited.

Nevertheless I would strongly recommend reading Socialnomics, because it was extremely interested reading from start to finish.
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5.0 out of 5 stars Great Manual on Social Media Marketing 17 Jan 2011
Format:Paperback|Verified Purchase
Great book to understand more the difference it makes to invest on social media for organizations. Also helps to ensure and shows how to implement the change on people's mind regarding social media.
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By Rolf Dobelli TOP 500 REVIEWER
From Facebook and Twitter to YouTube and Wikipedia, the social media are redefining human interaction and business. Online marketer and columnist Erik Qualman carefully assesses the social and commercial impacts of these online tools and uses that information to advise companies and businesspeople who want to benefit from them. He emphasizes that the social media democratize opportunity for anyone who has a great product or something worthwhile to say. Through colorful case studies and examples, Qualman shows how businesses have already profited from major social media trends and provides new strategies and tips. getAbstract suggests his detailed, clearly written analysis of social media trends to marketing and advertising professionals, and to anyone interested in how the social media are evolving and changing society.
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Erik Qualmann's book Socialnomics is a must read now ... before it runs out of time and social media moves on to something newer and bigger. The numbers for social media usage are astonishing. Erik Qualmann pulls together some mostly accurate case studies and facts that will help many people understand more about social media.

Erik doesn't set out a model or a plan for social media, doesn't tell you what social networks to use and doesn't hold back from a message that is clearly 'get involved now'.

This book is American centric, so some people will be left wanting more examples, as all the case studies are American and a large chapter is dedicated to the last US Presidential election.
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Most Recent Customer Reviews
1.0 out of 5 stars Refund my life please
This is one of those books where you ask for the time you wasted reading it back. It is just his experiences, a kind of wow isn't social media important, rather than practical... Read more
Published 23 days ago by Jon789
5.0 out of 5 stars Great Book
Am using this book for my literature for a dissertation I am writing for Uni. Great book. Brilliant examples of how social media has changed the way modern businesses work.
Published 4 months ago by Laura Drake
5.0 out of 5 stars Great book
I highly recommend it! It's an amazing book that helped me a lot to understand this New World called Social Media!
Published 11 months ago by Sofia N. Regkoukou
5.0 out of 5 stars I loved it!
It is very useful and informative book. I highly recommend it for people who want to have an insight about the effectiveness of social media!!!
Published 11 months ago by Erika Lekatsa
5.0 out of 5 stars Brilliant Service, Superb Product
Brilliant service, superb product, delivered inside forecast arrival and very well packaged, no hesitation in recommending this supplier to friends, colleagues and family
Published 13 months ago by Mr. S. J. Windsor
4.0 out of 5 stars Good social 360 degree
Good book for novice, within social and planning to be expert. As its fast changing media so keeping tab regularly is so much required.
Published 15 months ago by Amit Goel
5.0 out of 5 stars A great insight with practical advice
This book is for anyone looking to or already using social media within their business. It's easy to follow with practical advice, real life examples of how to approach and... Read more
Published 16 months ago by gillimd
5.0 out of 5 stars Great insight into the world of social media marketing
Having read quite a few social media books for my dissertation, this has been such a huge help to my research. Excellent read! Read more
Published 20 months ago by Jane
5.0 out of 5 stars Well worth reading...
Specially liked the quote: "We don't have any choice on weather we DO social media, the question is how well we DO it."
Published 21 months ago by dgungadoo
5.0 out of 5 stars Good easy read to top up understanding of social media revolution
Really accessible way of getting up to speed with the social networking phenomenom in a way that makes it applicable to most businesses. Read more
Published on 6 Dec 2011 by Carol T Brown
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