on 3 February 2015
Great nice book how marketing your stuff, no matter running Internet business or just street cafe / restaurant / hotel / motel.
This book tells you service like Yelp!, Facebook and their business side, how made ads that bring customers in & buy. This aren't Facebook
user manual how use all what Facebook offers, there are list all service on market, yeah, there is service called "Facebook Offers" what is nice tools somebody.
If you fire ads money tons on Google / Facebook and no customers come, this book may have clues what could done better, should you
fire your ads for kids who don't have real money your 5 star hotel or target right age group on your marketing campaigns.
Books has list service like Twitter and other tools some known, some not. Good book telling what all service Internet has offer. Amazon has books Facebook marketing more deeply, same goes Google. Nice tiny book giving ideas how to sell / marketing stuff low or high budgets.
on 20 July 2012
The author really has delivered on all that is promised in the lengthy title of this book. This book is not a quick read, it is in fact a reference book that guides you to the social media sites and tools to really kick start your social media marketing strategy.
I really enjoyed the way the author used the leading social media news site mashable.com to clearly illustrate how 10 of the most popluar social media sharing sites can be used to great effect by a small business.
The book is over 200 pages and is jam packed with content from beginning to end. I was really impressed by the number and quality of resource links within the book. The chapter on Klout.com was invaluable in my opinion. Having the ability to monitor and evaluate the effectiveness of your social media efforts is essential. Knowing what to keep doing, and what is not working for your business, can save you time and hassle, and improve your ROI.
The final chapters of the book cover the very important area of how to link all your social media marketing together to achieve your marketing goals. This is the best and most comprehensive book I have read on social media marketing so far.
An excellent book at an excellent price!