Social media and Online PR books

A Listmania! list by Dr. Dave CHAFFEY "E-marketing author, consultant and speaker" (UK)
(REAL NAME)   
 
The New Community Rules: Marketing on the Social Web
1.  The New Community Rules: Marketing on the Social Web by Tamar Weinberg
The list author says:
  "A practical guide to using the main types of social presence, i.e. Social Networking, Social Knowledge, Social Sharing, Social News, Social Streaming, Company blogs and communities."
£12.34   Used & New from: £2.50
4.4 out of 5 stars  See all reviews (7 customer reviews)

Social Media Marketing: An Hour a Day
2.  Social Media Marketing: An Hour a Day by Susan Bratton
The list author says:
  "Also covers the main tools, but now a little dated. Better for campaign thinking."
£16.99   Used & New from: £3.42
3.2 out of 5 stars  See all reviews (4 customer reviews)

This is Social Media: Tweet, Blog, Link and Post Your Way to Business Success
3.  This is Social Media: Tweet, Blog, Link and Post Your Way to Business Success by Guy Clapperton
The list author says:
  "A practical book best suited for the small business"
£9.09   Used & New from: £5.50
3.9 out of 5 stars  See all reviews (52 customer reviews)

Marketing to the Social Web: How Digital Customer Communities Build Your Business
4.  Marketing to the Social Web: How Digital Customer Communities Build Your Business by Larry Weber
The list author says:
  "Best balance perhaps - good on strategy and reasonable on social tools"
£11.04   Used & New from: £4.75
4.0 out of 5 stars  See all reviews (6 customer reviews)

Groundswell: Winning in a World Transformed by Social Technologies
5.  Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li
The list author says:
  "A must read for marketing strategists - conceptual"
£18.80   Used & New from: £1.09
4.4 out of 5 stars  See all reviews (18 customer reviews)

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)
6.  The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) by David Meerman Scott
The list author says:
  "Good recommendations on creating campaign buzz - balances concepts with practical tips from Meerman's experience - one of the first books I bought on social media and remains one of the best"
Used & New from: £1.25
4.0 out of 5 stars  See all reviews (21 customer reviews)

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Tribes: We need you to lead us
7.  Tribes: We need you to lead us by Seth Godin
The list author says:
  "Godin's books are a must-read for all marketers - this one covers trends"
£6.47   Used & New from: £2.99
3.6 out of 5 stars  See all reviews (39 customer reviews)

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Dr. Dave CHAFFEY "E-marketing author, consultant and speaker" (UK)
(REAL NAME)   
Qualifications: Digital Marketing Author, Consultant and Speaker
Last updated: 06/01/2010
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