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Product Description
Product Description
- How do consumers process information?
- How do they make choices and decisions?
- How are decisions translated into actions of consumption?
- How can marketing influence and respond to consumers?
The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption.
The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.
About the Author
Richard P. Bagozzi is the J. Hugh Liedtke Professor of Management at the Jesse H. Jones Graduate School of Management, and Professor of Psychology, Rice University, Houston, Texas, USA.
Zeynep Gurhan-Canli is Assistant Professor, Michigan Business School, University of Michigan, Ann Arbor, MI, USA.
Joseph R. Priester is Assistant Professor, Michigan Business School, University of Michigan, Ann Arbor, MI, USA.
Zeynep Gurhan-Canli is Assistant Professor, Michigan Business School, University of Michigan, Ann Arbor, MI, USA.
Joseph R. Priester is Assistant Professor, Michigan Business School, University of Michigan, Ann Arbor, MI, USA.
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We hope that you will be motivated to study further the social psychology of consumer behaviour, after reading this book. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
We hope that you will be motivated to study further the social psychology of consumer behaviour, after reading this book. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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