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How can event planners leverage the power of social media to make their event more successful? Read Joel Comm's guide that focuses on the planning and execution of a winning social media strategy focused on Facebook, Twitter, LinkedIn and YouTube. Include a planning guide.
This book really shows you how prominent social media has become as a marketing tool and how to employ social media websites to use them to your businesses advantage. However it would have been nicer for there to be more of a history and comparison to older more traditional marketing techniques. Overall great and easy to read book with valuable information