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Product Description
Product Description
Today′s networking technologies–wikis, blogs, and social networking sites–are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down–to–earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.
- Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness
- Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools
- Shows how to tap into the power of social networks to improve organizational performance
- Demonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others
From the Inside Flap
Today′s networking technologies—wikis, blogs, and sites such as Facebook and Twitter—are rapidly transforming how we build professional relationships and work collaboratively. While social media is poised to significantly affect organizational performance, few managers know how to harness these technologies to create strategic advantage.
In Social Media at Work, three organizational development experts from Oracle offer executives down–to–earth strategies for leveraging the power of social media to build more effective and agile organizations. Drawing from their practical experiences and from case studies of such innovative companies as Intel, Cisco, Nokia, and others, the authors provide recommendations for implementing social media to:
Attract and retain the best employees
Boost innovation and knowledge creation
Develop talent
Gain operational efficiencies
Engage employees for greater productivity
Sustain competitiveness
In addition, the authors offer suggestions for how to overcome or avoid costly mistakes when implementing social media at work.
Social Media at Work is an invaluable resource for managers who want to capitalize on the energy and talent of their employees, improving their chances of thriving for years to come.
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Customer Reviews
Don't miss out on the social media revolution sweeping the corporate world.
There are great case studies along with tips to build your Web 2.0 strategy.
It's a bible for Web 2.0 at the workplace!
The book offers several examples of companies on the cutting edge of social media technology and the impact it has on employee engagement and productivity. Companies such as Humana, who engineered a way to connect employee talent profiles through several online knowledge hubs. Or Nokia and the NewsHub program which helps connect employees at a personal and professional level with updates from their organizations and photo and video uploads using Nokia phones.
In chapter six, the authors offer a step-by-step guide of how companies can build rapid communication networks through social media in order to advance innovation, agile development, talent management, and ultimately, connection and collaboration. The examples are rich and represent ideal springboards of learning for anyone looking to move beyond the doubt or hype of social media tools and actually get them to work effectively as a regular part of any work environment.
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