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Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships [Kindle Edition]

Michelle Golden

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Book Description

Expert advice on growing your professional service firm or individual practice through social media

Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.

  • Explores why the fastest and most leveragable way to expand relationships today is through the Internet
  • Provides step-by-step approaches to successful professional blogging
  • Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites
  • Includes pitfalls and success stories featuring notable social media trailblazers

Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.

Product Description

From the Inside Flap

New media is rapidly becoming the best way for professionals to reach their audience. But firms especially accounting firms have proven to be hesitant about making this change in their marketing strategy. This accessible guide, written by a leading expert in the field, shows you how to present the true differen–tiator of your knowledge to audiences while simultaneously sharing glimpses of your firm′s personality.

How will prospective buyers understand the benefits of your knowledge or know that it is what they need? Traditional corporate marketing techniques interruption and passive advertising simply do not do you and your "knowledge offering" justice. The fastest and most effective way to build a practice today is through the Internet, with social media leading the charge.

Social Media Strategies for Professionals and Their Firms helps your firm shift its thinking from generic corporate–speak broadcasting to a focused evidence of your credibility. Offering world–class guidance on achieving an entirely different result from your marketing efforts, this book reveals:

  • Lessons learned by real firms embarking in social media

  • What it takes to succeed with each medium

  • Which of today′s tools suits your firm′s purpose and style best

  • How to integrate the social Web into broad firm– or niche–level marketing plans

  • Specific, quick–start "how to" information

  • Detailed strategic ideas and guidance

  • The basics of social media

Social Media Strategies for Professionals and Their Firms provides several specific ways for you to have a more effective online presence, whether it′s your entire marketing platform or simply a component of it. Filled with practical approaches and sound strategic advice, this invaluable tool opens a new world of opportunities for your firm all yours for the taking.

From the Back Cover

Praise for Social Media Strategies for Professionals and Their Firms

"Golden provides a terrific guide to the world of social media, providing concrete specifics and market–tested advice."
David Maister, author of True Professionalism and coauthor ofThe Trusted Advisor

"Many professionals think social media is only for marketing consumer products. Nonsense. When marketing an intangible idea, tools like blogs and Twitter are essential for success. I′ve been following Michelle Golden for years. This book, a collection of her best ideas, is a gift that will help you grow your business in today′s always–on world."
David Meerman Scott, bestselling author of The New Rules of Marketing and PR

"I wish there was a book like this when I started in social media. When your product is your knowledge and you actively share bits of it and your point of view online, people who engage in this material want to learn more, eagerly share it, and ultimately hire you. Fifteen years ago, this kind of ′content marketing′ wouldn′t be possible. Michelle shows you exactly how to craft your unique message, use the tools, and integrate social media with your current marketing."
Joe Pulizzi, coauthor of Get Content Get Customers and founder, Content Marketing Institute

"You don′t need social media ′gurus′ today as much as you need social media navigators. Michelle Golden′s book provides turn–by–turn GPS navigation for creating and maintaining your social media presence. Chock–full of practical instructions, experienced big–picture perspectives, and wise and welcome common sense, this book is the companion you want at your side as you sail the rapidly changing seas of social media."
Dennis Kennedy, lawyer, ABA Journal technology columnist, and bloggingpioneer,

"Today′s professionals constantly hear that they ′have to be′ part of the bewildering and always–changing social media landscape, but rarely does anyone tell them how or why. Michelle′s book answers these two critical questions. This comprehensive, one–stop resource clears away the clutter and gives readers practical, principled, reliable guidance towards a mastery of social media and the benefits it can provide."
Jordan Furlong, Partner, Edge International and Publisher,

"A firm without this social media toolkit is like a motorist without a spare or AAA."
Bill Carlino, Editor in Chief, Accounting Today

Product details

  • Format: Kindle Edition
  • File Size: 1747 KB
  • Print Length: 373 pages
  • Page Numbers Source ISBN: 0470633107
  • Publisher: Wiley; 1 edition (17 Nov. 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Bestsellers Rank: #985,240 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews on (beta) 4.7 out of 5 stars  14 reviews
9 of 9 people found the following review helpful
5.0 out of 5 stars A must read! 20 Dec. 2010
By S. Heintzelman - Published on
Format:Hardcover|Verified Purchase
Just finished Michelle's book, Social Media Strategies for Professionals and their Firms. This is one of the best books I have read on marketing and business development (and I have read many) and cannot recommend this book more highly. The first chapter is such an impactful 23 pages and is about so much more than just social media. It really is a handbook for anyone wanting to become a practice development leader. My only concern is that my competition will read Michelle's book and start implementing her strategies. Well done Michelle!!
10 of 11 people found the following review helpful
5.0 out of 5 stars A Must Have Book For Social Media 29 Nov. 2010
By Bradley A. Wasserman - Published on
Format:Hardcover|Verified Purchase
Michelle Golden's book, "Social Media Strategies for Professionals and Their Firms" is incredibly valuable and worthwhile, right from the start. It may be the definitive book right now to use to understand what "social media" really means and then implement and apply it to your professional firm.

The book is written in a very conversational, informative style, which will be extremely helpful to those new to "social media," as well as those already actively using Twitter, Linkedin, Facebook and blogging for business purposes, who want to learn more and go to the next level.

The book is full of real examples, definitions and adaptable suggestions. It will help you to think about your "strategy" and how to implement social media into your business. The book is very well designed, so that it can either be read through, or used as a reference tool to learn more about a specific topic. Michelle clearly explains the rationale and issues regarding social media in general (which is outstanding), then provides the What, Why, and How to use each of these tools, as well as Tips for each. She has even included a very detailed footnote section, for those interested in further reading or support for her content, as well as a thorough Glossary.

This book will definitely be helpful to professional firms (both small and large, for a partner in charge or the social media "champion"), as well as anyone else who has an interest in applying social media for their business. This is an excellent book, which I highly recommend. Anyone who wants to learn more about this topic will find this a must-have book.

Disclosure: I have no relationship with the author of this book, other than being "connected" via Twitter.
3 of 3 people found the following review helpful
5.0 out of 5 stars Another 5-star review 7 Mar. 2011
By Gary R. Schirr - Published on
Social Media Strategies for Professionals and Their Firms is must reading for anyone involved in marketing professional service firms such as accounting, law or consulting firms. However it is also valuable to all of us who are personally blogging or tweeting about our vocations or enthusiasms.

Social Media Marketing is not standard marketing, as Ms. Golden points out it is something totally different. She takes us through the planning and proper use of LinkedIN, Twitter, Facebook, and blogs.

I wish her book had been available when I started blogging and tweeting, but it was still valuable after 18 months of active SM usage. I wish she had discussed some other social media such as foursquare or youtube, but on refection for this book she is right to focus on the four most important outlets for professional use. Buy - or at least READ - this book to enhance your SMM game!
3 of 3 people found the following review helpful
5.0 out of 5 stars Outstanding 2 Feb. 2012
By Bruce W. Marcus - Published on
Of the many books on social media -- and there are many -- Social Media Strategies stands out as the most comprehensive, the most understandable for the non-techie as well as sthe experienced user of social media, and the most user friendly. Despite the many users of Facebook, Twittter, LinkedIn and the like, its not a;ways easy to grasp this media to its fullest potential. Golden, a recognized leader in its use, makes it easy.

Bruce W. Marcus, Editor, The Marcus Letter
3 of 3 people found the following review helpful
5.0 out of 5 stars Socka. edka- Strategies for Professionals and Their Firms 3 Mar. 2011
By A. Aquila - Published on
Format:Hardcover|Verified Purchase
Any professional service provider who wants to get an understanding of social media and how it can be used in "real life" needs to read this book. Michelle Golden has captured the most up-to-date information on social media and brings it together in an coherent manner, with a clear, enjoyable writing.

August Aquila, CEO AQUILA Global Advisors and Co-Author Client at the Core
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