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Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech) [Kindle Edition]

Olivier Blanchard
4.8 out of 5 stars  See all reviews (8 customer reviews)

Print List Price: £15.99
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Book Description

Use Social and Viral Technologies to Supercharge Your Customer Service!

 

Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.

 

You’ll learn how to:

  • Align social communications with broader business goals and functions
  • Plan for effective performance measurement
  • Establish clarity of vision, purpose, and execution
  • Implement guidelines and operations for effectively managing social media
  • Get started by “listening before talking”
  • Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives
  • Use social media to deliver real-time, optimized customer support
  • Leverage mobility and the “on-the-fly” social media culture
  • Measure FRY (Frequency, Reach, and Yield)

Includes a foreword by Brian Solis.



Product Description

About the Author

Olivier Blanchard is a brand strategist with 15 years of B-to-B and B-to-C marketing management experience ranging from manufacturing and distribution to new media and consumer goods. He manages BrandBuilder Marketing, a brand consulting and marketing management firm that helps companies combine traditional and new/social media, and the Red Chair Group, which delivers executive social media training worldwide.When he isn’t writing, speaking, or consulting, he can be found on his blog at www.thebrandbuilder.wordpress.com or on Twitter at www.twitter.com/thebrandbuilder. An avid triathlete, photographer, and travel junkie, Olivier lives in South Carolina with his wife, two children, and their roving pack of wild Chihuahuas.


Product details

  • Format: Kindle Edition
  • File Size: 1715 KB
  • Print Length: 350 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: Que Publishing; 1 edition (22 Feb. 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B004P8J1MQ
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: #176,647 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful
By Scott G
Format:Paperback
Bigger books have been written on social media, but not better ones. This book systematically builds a social media programme through Blanchard's four sections: Strategy, Integration, Management and Measurement.

As Blanchard is first and foremost a brand expert, this book is not a full of social media hype, nor about social media as an annexed wonder-tool that must change a company. Instead, as a brand expert, he demonstrates how social media can be added not just to the marketing mix of a company, but it's PR, customer service, internal comms, etc.

Highly recommended.
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6 of 6 people found the following review helpful
5.0 out of 5 stars Social Media ROI 12 Sept. 2011
By Tami Brady TOP 1000 REVIEWER
Format:Paperback
I think a lot of businesses are getting on the social media bandwagon. They've heard that it's great for business but really have no clue what social media is or what it can do for them. In an effort to keep up they create a social media program and hire experts in the field.

In an effort to explain social media to these businesses, Social Media ROI begins by explaining that social media is a tool, like email, like the phone, like networking. Really, the concept isn't all that new, it's just a new method of communicating and connecting with your current and potential customers.

Recognizing social media as a tool is only the first step though. Next is recognizing that it's less important to have x number of followers on Twitter or friends on Facebook and much more important that these interactions reinforce your goals and help you get to your specific targets. No two plans are going to be the same and it's something that everyone in your organization (big or small) has to understand and be on board with. Little mistakes tend to blow up pretty fast in social media streams.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Wow 7 Dec. 2013
By Culture Enthusiast TOP 1000 REVIEWER
Format:Paperback
This is exactly the book I was looking for. I have been using social media for years and I am very clued up. I am not interested in a book on the tools, but in a book on how to integrate social media in an organization and measure The ROI . The author is clearly a true expert and not an improvised self professed guru. He takes the reader through the steps of aligning social media to the business goals, the myths to dispel, the most common objections ( I cannot count the times I have faced the exact same ones!!) and how to manage social media integration as a change management program. By far the best book on social media I have ever read.

Not for beginners who are looking for info on how to use twitter or linkedin. Definitely for consultants and managers involved in strategy and how to incorporate social media in order to improve the company performance.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Quite heavy going but good 17 Dec. 2012
Format:Paperback|Verified Purchase
Quite heavy going but good. COvers Sociaol Media ROI for the smallest to the largest business because the principles are laregly the same.
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