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Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
David Meerman Scott , Jim Sterne
Average Customer Review: 4.4 out of 5 stars  See all reviews (7)
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The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a... Read More

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