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Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series) [Hardcover]

David Meerman Scott , Jim Sterne
4.4 out of 5 stars  See all reviews (7 customer reviews)
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Table of Contents

Foreword. Acknowledgments. Introduction: Getting Started—Understanding the Ground Rules. Chapter 1 Getting Focused—Identifying Goals. Chapter 2 Getting Attention—Reaching Your Audience. Chapter 3 Getting Respect—Identifying Influence. Chapter 4 Getting Emotional—Recognizing Sentiment. Chapter 5 Getting Response—Triggering Action. Chapter 6 Getting the Message—Hearing the Conversation. Chapter 7 Getting Results—Driving Business Outcomes. Chapter 8 Getting Buy–In—Convincing Your Colleagues. Chapter 9 Getting Ahead—Seeing the Future. Appendix: Resources. Index.

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