8 of 9 people found the following review helpful
on 29 October 2010
I have never written a review before as I've never felt so compelled to do so as I do now. This book is nothing more than a constant stream of obvious advice. I am new to the social media field and I can honestly say this book taught me nothing.
If it was well written, funny or interesting it may get away with its lack of ideas and originality. Unfortunately, it is not.
4 of 5 people found the following review helpful
Everyone seems to have jumped on the social marketing bandwagon. Everyone has a twitter account, is on MySpace, and has a Facebook page. After all, these days, that's how to get the attention of potential customers. Isn't it?
Online sites from forums and social networks through blogs and microblogs to bookmarking sites and link directories are indeed the latest great thing. However, just blanketing these sites with a lot of advertisements and press releases isn't going to help your sales. In fact, it might actually hurt them.
Social Media Marketing is one of the best social marketing books I've read. It's main message, yes social media is a great tool but it has to be used properly. Most people are following the same old strategies not realizing that social media isn't an opportunity to bombard people with advertisements. These are places where you can connect with people who use your products and find out what they like and hate about everything from your brand to the way your customer service treats people when there is a problem. Social media isn't so much about talking but about listening.