or
Sign in to turn on 1-Click ordering.
 
 
More Buying Choices
36 used & new from £10.44
Have one to sell? Sell yours here
 
   
Social Media Marketing: An Hour a Day
 
 
Share your own customer images
Search inside this book

Social Media Marketing: An Hour a Day (Paperback)

by Susan Bratton (Foreword), Dave Evans (Author)
4.0 out of 5 stars  See all reviews (3 customer reviews)
RRP: £19.99
Price: £11.98 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £8.01 (40%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Want guaranteed delivery by Tuesday, November 24? Choose Express delivery at checkout. See Details
29 new from £10.44 7 used from £15.01
Other Editions: RRP: Our Price: Other Offers:
Unknown Binding Order it used
12 Days of Christmas Sale in Books
12 Days of Christmas Sale in Books
Get up to 65% off some of our top titles. Shop now

Special Offers and Product Promotions

Frequently Bought Together

Social Media Marketing: An Hour a Day + Twitter Power: How to Dominate Your Market One Tweet at a Time + Facebook Marketing: Leverage Social Media to Grow Your Business
Price For All Three: £30.76

Show availability and delivery details

Customers Who Bought This Item Also Bought

Twitter Power: How to Dominate Your Market One Tweet at a Time

Twitter Power: How to Dominate Your Market One Tweet at a Time

by Anthony Robbins
4.0 out of 5 stars (4)  £10.82
Facebook Marketing: Leverage Social Media to Grow Your Business

Facebook Marketing: Leverage Social Media to Grow Your Business

by Steve Holzner
3.0 out of 5 stars (2)  £7.96
eMail Marketing: An Hour a Day

eMail Marketing: An Hour a Day

by David Gilmour
2.5 out of 5 stars (2)  £12.47
YouTube for Business: Online Video Marketing for Any Business

YouTube for Business: Online Video Marketing for Any Business

by Michael Miller
4.0 out of 5 stars (2)  £7.96
The Social Media Bible: Tactics, Tools, and Strategies for Business Success

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

by Lon Safko
3.5 out of 5 stars (4)  £13.47
› Explore similar items

Product details

  • Paperback: 432 pages
  • Publisher: John Wiley & Sons (10 Oct 2008)
  • Language English
  • ISBN-10: 0470344024
  • ISBN-13: 978-0470344026
  • Product Dimensions: 23.4 x 18.8 x 2.5 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 11,432 in Books (See Bestsellers in Books)

    Popular in these categories:

    #5 in  Books > Business, Finance & Law > E-Commerce > Web Marketing
    #16 in  Books > Business, Finance & Law > E-Commerce > E-business
    #22 in  Books > Computing & Internet > Web Development > E-commerce > Business Issues

    •  Would you like to update product info or give feedback on images?

  • See Complete Table of Contents

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
   Social Media Marketing opens new browser window
www.Ispymarketing.com/crowd_control  -  An agency committed to finding new & creative ways for brand exposure. 
   Social Media Marketing opens new browser window
www.DWPub.com  -  Target marketing via social media with DWPub's press release service 
   Social Media Marketing opens new browser window
www.Guava.co.uk/social-media  -  Expert creative social media & search engine marketing services. 
  
 

Product Description

Product Description

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step–by–step guides, checklists, quizzes and hands–on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user–generated content sharing sites like YouTube.


From the Back Cover

Develop an Integrated, Successful Social Media Strategy

A Step–by–Step Guide

Put the buzz about your business to work for you. This comprehensive, perfectly paced guide will teach you how to make social media an active part of your marketing plan so that you can turn customer conversations about your brand, product, service, and company into a sustainable competitive advantage. Learn how you can tap the Social Web and amplify your current marketing efforts by listening and participating in conversations that drive measurable results.

  • Develop and effectively pitch a successful social media campaign inside your company

  • Learn how to become a genuine Social Web participant

  • Build a map of your key conversation–generators as you evaluate every point of contact between you and your customers

  • Get to the sweet spot of social media marketing—the consideration phase of the purchase funnel

  • Leverage all the tools available—blogs, RSS feeds, podcasts, video and photo sharing, and more

  • Use social media measurement tools, including the Net Promoter score, and apply metrics from platforms such as Bazaarvoice, BlogPulse, and Cymfony

  • Learn best practices for launching your social media program and measuring the results

You′ll also find:

  • A comprehensive look from the savvy marketer′s perspective at social sites and services—MySpace, Facebook®, LinkedIn®, and Twitter, along with YouTube, Seesmic, Eventful, and FriendFeed

  • Straightforward tools for building social media into your current marketing program

  • Real–world case studies that illustrate successes to learn from and mistakes to avoid

See all Product Description
Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
 
(2)
(2)
(1)
(1)
(1)
(1)

Your tags: Add your first tag
 
See most popular tags
 

Customer Reviews

3 Reviews
5 star:
 (1)
4 star:
 (1)
3 star:
 (1)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.0 out of 5 stars (3 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
5 of 5 people found the following review helpful:
3.0 out of 5 stars Interesting but still a specialised area, 21 Jun 2009
As the author points out, this is a new and immature area of marketing. Such a book is therefore always likely to feel a bit evangelical, but it also pads out its theories and arguments, and unlike another book in the series, Search Engine Optimization: An Hour a Day, it is a subject that doesn't lend itself well to the "hour a day" approach.

The book is going to be most useful for US companies that have big brand names and famous products, rather than the many small companies who really don't get many or any mentions on social media channels. While the authors tries to be inclusive to these types of company, the truth is that for many companies - especially niche, boutique and consultancy-type firms away from the US - this kind of stuff is still not really on the radar.

It is admirable that the book attempts to link standard marketing practice (multiple touch points spring to mind) with social media marketing. It is also good that it makes the point that it is impossible for corporations to control social media: For instance, I used to work in marketing at a company that despite being told again and again that what was happening to them was due to their customers finding each other online, and that the gaping gap between their marketing promise and the reality of their operations was coming back to bite them, simply couldn't get it, to their major cost.

The problem is that the directors of such companies - the people who ultimately need to understand this stuff - will I feel still be left cold by the arguments here. Don't over-market and under-deliver is the main one - hardly a revelation. Perhaps the author realised this, as the hour-a-day premise here is moving towards a presentation to such people, the idea being that someone in marketing buys the book and "presents" a plan to the board. But having tried it myself once, I wouldn't like to be that person having read this.

This book is useful, and in places very interesting, but it's just not the complete, well argued release I was expecting. Good, but not essential.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
3 of 3 people found the following review helpful:
5.0 out of 5 stars Savvy guide to social media marketing, 24 Aug 2009
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
The "Social Web" - the weave of "Social Media" Internet sites - is the dominant environment favored by many young consumers, the place where they connect with one another. Contemporary marketing requires having a robust presence on the social Web, but its array of media choices can be confounding. The sites' obscure names - Ning, Ping, Pluck, Plurk, Bebo, Orkut, Plaxo, Minggl - reveal little, and they seem distinctly unwelcoming to overt marketing and advertising. That means your company must handle its online promotion according to the social Web's accepted customs and protocols. Plus, your program must have panache to engage network members. To promote effectively via the social Web, you need a knowledgeable guidebook. getAbstract recommends this hands-on manual by social media marketing whiz Dave Evans. He expertly deciphers the social Web, and explains how to plan and implement a social media marketing campaign with a practical one-hour-a-day schedule. He even details what social Web marketers must not do. That's a handy thing to know in the online jungle, where this insightful book can help you penetrate the social media marketing maze.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
3 of 3 people found the following review helpful:
4.0 out of 5 stars Incredibly straightforward guide to creating and measuring social media campaigns, 13 Aug 2009
By DAR (UK) - See all my reviews
  
I couldn't disagree more with Mr Morse's assessment. I think this book is invaluable if you are genuinely looking to get the best marketing results using social media. I purchased the Social Media Bible and was so disappointed with the basic information there that I returned it to Amazon, something I've never done before(which btw was very easy -- thank you, Amazon).

Social Media Marketing on the other hand takes you step by step through the process of creating a marketing strategy using social media as a tool, rather than the other way around which so many people get wrong. The worksheets and planning exercises were excellent and reinforce the idea that unless you target your market effectively and understand how to measure it both before and after your campaigns, then social media is lost on you. It's hard work (like any earnest marketing exercise), but this format gives you all the tools and motivation you need to accomplish it.

Social Media Marketing is easy to understand, comprehensive and offers a tremendous list of further resources. I wouldn't hesitate to recommend it, whether you're a small business or large corporation.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Only search this product's reviews


Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
   
Related forums

Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject



















i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback

Ad

Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.