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Social Media Marketing: An Hour a Day

Social Media Marketing: An Hour a Day [Kindle Edition]

Dave Evans , Susan Bratton
3.2 out of 5 stars  See all reviews (4 customer reviews)

Kindle Price: £12.34 includes VAT* & free wireless delivery via Amazon Whispernet
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Product Description

Product Description

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

From the Back Cover

Develop an Integrated, Successful Social Media Strategy A Step–by–Step Guide Put the buzz about your business to work for you. This comprehensive, perfectly paced guide will teach you how to make social media an active part of your marketing plan so that you can turn customer conversations about your brand, product, service, and company into a sustainable competitive advantage. Learn how you can tap the Social Web and amplify your current marketing efforts by listening and participating in conversations that drive measurable results. Develop and effectively pitch a successful social media campaign inside your company Learn how to become a genuine Social Web participant Build a map of your key conversation–generators as you evaluate every point of contact between you and your customers Get to the sweet spot of social media marketing—the consideration phase of the purchase funnel Leverage all the tools available—blogs, RSS feeds, podcasts, video and photo sharing, and more Use social media measurement tools, including the Net Promoter score, and apply metrics from platforms such as Bazaarvoice, BlogPulse, and Cymfony Learn best practices for launching your social media program and measuring the results You′ll also find: A comprehensive look from the savvy marketer′s perspective at social sites and services—MySpace, Facebook®, LinkedIn®, and Twitter, along with YouTube, Seesmic, Eventful, and FriendFeed Straightforward tools for building social media into your current marketing program Real–world case studies that illustrate successes to learn from and mistakes to avoid

Product details

  • Format: Kindle Edition
  • File Size: 5032 KB
  • Print Length: 434 pages
  • Page Numbers Source ISBN: 0470344024
  • Publisher: Sybex; 1 edition (14 Oct 2008)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B0027976RC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 3.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: #593,466 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
15 of 15 people found the following review helpful
I couldn't disagree more with Mr Morse's assessment. I think this book is invaluable if you are genuinely looking to get the best marketing results using social media. I purchased the Social Media Bible and was so disappointed with the basic information there that I returned it to Amazon, something I've never done before(which btw was very easy -- thank you, Amazon).

Social Media Marketing on the other hand takes you step by step through the process of creating a marketing strategy using social media as a tool, rather than the other way around which so many people get wrong. The worksheets and planning exercises were excellent and reinforce the idea that unless you target your market effectively and understand how to measure it both before and after your campaigns, then social media is lost on you. It's hard work (like any earnest marketing exercise), but this format gives you all the tools and motivation you need to accomplish it.

Social Media Marketing is easy to understand, comprehensive and offers a tremendous list of further resources. I wouldn't hesitate to recommend it, whether you're a small business or large corporation.
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9 of 10 people found the following review helpful
5.0 out of 5 stars Savvy guide to social media marketing 24 Aug 2009
By Rolf Dobelli TOP 500 REVIEWER
The "Social Web" - the weave of "Social Media" Internet sites - is the dominant environment favored by many young consumers, the place where they connect with one another. Contemporary marketing requires having a robust presence on the social Web, but its array of media choices can be confounding. The sites' obscure names - Ning, Ping, Pluck, Plurk, Bebo, Orkut, Plaxo, Minggl - reveal little, and they seem distinctly unwelcoming to overt marketing and advertising. That means your company must handle its online promotion according to the social Web's accepted customs and protocols. Plus, your program must have panache to engage network members. To promote effectively via the social Web, you need a knowledgeable guidebook. getAbstract recommends this hands-on manual by social media marketing whiz Dave Evans. He expertly deciphers the social Web, and explains how to plan and implement a social media marketing campaign with a practical one-hour-a-day schedule. He even details what social Web marketers must not do. That's a handy thing to know in the online jungle, where this insightful book can help you penetrate the social media marketing maze.
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15 of 18 people found the following review helpful
3.0 out of 5 stars Interesting but still a specialised area 21 Jun 2009
As the author points out, this is a new and immature area of marketing. Such a book is therefore always likely to feel a bit evangelical, but it also pads out its theories and arguments, and unlike another book in the series, Search Engine Optimization: An Hour a Day, it is a subject that doesn't lend itself well to the "hour a day" approach.

The book is going to be most useful for US companies that have big brand names and famous products, rather than the many small companies who really don't get many or any mentions on social media channels. While the authors tries to be inclusive to these types of company, the truth is that for many companies - especially niche, boutique and consultancy-type firms away from the US - this kind of stuff is still not really on the radar.

It is admirable that the book attempts to link standard marketing practice (multiple touch points spring to mind) with social media marketing. It is also good that it makes the point that it is impossible for corporations to control social media: For instance, I used to work in marketing at a company that despite being told again and again that what was happening to them was due to their customers finding each other online, and that the gaping gap between their marketing promise and the reality of their operations was coming back to bite them, simply couldn't get it, to their major cost.

The problem is that the directors of such companies - the people who ultimately need to understand this stuff - will I feel still be left cold by the arguments here. Don't over-market and under-deliver is the main one - hardly a revelation.
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0 of 1 people found the following review helpful
1.0 out of 5 stars Great disappointment 14 July 2011
Format:Paperback|Verified Purchase
Not what I was hoping for: I wanted some strategic stuff of course, about how to plan your campaign, pitfalls and so on...
But mostly I wanted a "How to" practical kind of thing - such as how to set up your company (as opposed to your personal) page on Facebook, manage multiple Twitter accounts and so on.
None of the practical "hands on" stuff is covered at all. More of a boardroom discussion document than anything else!
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Most Helpful Customer Reviews on (beta) 4.3 out of 5 stars  63 reviews
117 of 124 people found the following review helpful
5.0 out of 5 stars Tap into the power of the Social Web through connected networks and consumer-oriented media by writing and implementing a plan! 18 Oct 2008
By Jeff Lippincott - Published on
I loved this book. Over the past year or so I have read quite a number of tomes regarding social media and social media marketing, but none until this one have been written in a planner or workbook format. This one is well written, well organized, and full of content. It has 14 chapters split into the following four parts or sections:

I. The Foundation of Social Media
II. Month 1: Prepare for Social Marketing
III. Month 2: Social Media Channels
IV. Month 3: Complete Your Plan

Two books similar to this one on how to put together a business plan are: "16 Weeks to Your Dream Business" (ISBN: 9780071588362, and "Self Employment: From Dream to Reality" (ISBN: 1563709228). And a book similar to this one on how to put together a fundraising plan is: "The Fundraising Planner" (ISBN: 0787944351). The instant book being reviewed touches on the marketing issues of social media, and then devises a systematic approach to putting together a social media marketing plan customized to your small business.

Each of the 14 chapters ended with a summary section. I found it very easy to cruise through this book by first reading the summary sections and then tackling the rest of the book after having a pretty good idea of what was being covered.

After reading this book you will have devised a social media marketing plan that addresses (1) platform, (2) content, and (3) interaction. You will have decided whether to use Technorati, MySpace, Socialvibe, Flickr, Facebook, Friendster, Linkedin, and/or YouTube. Technorati is the tunnel through which to learn more about the blog or blogs you will create.

So if you want to tap into the power of the Social Web through connected networks and consumer-oriented media, then I recommend this book as one of the tomes you seek out and read in order to build your company's social media marketing plan. 5 stars!

PS. Take a look at the Search Inside feature at Amazon for this book. There you can access the book's Table of Contents and see exactly what is covered.
37 of 39 people found the following review helpful
3.0 out of 5 stars Social Media Marketing: An Hour A Day is TOO MUCH 20 Oct 2009
By Kayley McDonald - Published on
Social Media Marketing: An Hour a Day

Dave Evans specializes in social media, word-of-mouth marketing, operations and marketing consulting. He has a passion for solving difficult problems that are worth solving. He is experienced in the marketing world with experience including the launch of [...] in 2005, and he confounded Digitial Voodoo in 1994, a marketing technology consultancy. He has a Bachelor of Science degree in physics and mathematics from the State University of New York/College at Brockport. His Book, "Social Media Marketing: An Hour A Day," tries to ultimately answer the questions, "If I couldn't interrupt you, how would I reach you?" He gives a step by step guide:

Part I: The Foundation of Social Media
1. Backlash
2. The Marketer's Dilemma
3. What Is Social Media

Part II: Month 1: Prepare for Social Marketing
4. Week 1: Web: 2.0: The Social Web
5. Week 2: The Social Feedback cycle
6. Week 3: Touchpoint Analysis
7. Week 4: Influence and Measurement

Part III: Month 2: Social Media Channels
8. Week 1: Build a Social Media Campaign
9. Week 2: Social Platforms
10. Week 3: Social Content: Multimedia
11. Week 4: Social Content: Reviews, Ratings, and Recommendations
12. Week 5: Social Interactions

Part IV: Month 3: Complete Your Plan
13. Week 1: Objectives, Metrics, and ROI
14. Week 2: Present Your Social Media Plan

These sections and chapters build off of each other in an interactive approach to eventually build a social media plan.

The book teaches marketers the new world of the social media marketing and steers them away from traditional marketing habits and tendencies. It provides the important trends of the Social Web through building participation and influence and encourages marketers to consider their options and formulate a plan.

There are many ways to use this book, Dave even says so himself. This book can be helpful for people that are new to marketing, it can be for a seasoned marketer that is transitioning into the Social Web, or it can be for a marketer that needs to reevaluate their social media plan. Readers can start from the beginning and read cover to cover and understand the basics of social media. Some may skip over the exercises, and not come up with a final plan. It is encourage that people should use this book in whatever way it will bring the greatest benefit.

This book is a helpful guide to developing a social media plan because of its day-to-day exercises that are available at the end of each chapter. Evans clearly is passionate in reaching out to other marketers by encouraging them to transition to the new style of marketing.

I would give this book a 3/5 stars labeling it as "It's Ok." I did not hold my attention very long because of its repetitiveness. Social media was defined and explained countless times. It was effective in that it had helpful hints throughout and each chapter summarized main the main points. This book would be most useful for someone that is completely new to the marketing and Social Web world.
48 of 54 people found the following review helpful
5.0 out of 5 stars A Good Book and Great Responsive Author - 19 Oct 2008
By Robert G. Johnson - Published on
I had been on the waiting list of for over 3 months waiting for this book to be released and it is exactly what I hoped for. I'm actually only 108 pages through it now as I "peeked" at all the self help guides that the author has in the appendix. I want to jump right in and get it going but Dave's advice to take your time and learn the hows and whys is so important.

I was not looking for a social commentary on social media but wanted to know the ins and out, nuts and bolts, on how to implement a successful marketable strategy and this book does it.

Only this morning I actually went to the blog and sent an email to the author, Dave, and was surprised that within a few minutes he had responded . Talk about getting more than a book!!

What is so engaging is the author is energetic, evangelistic in his zeal to help others, and willing to share to make this journey easier for others to follow. It's a step by step guide for an emerging dynamic field which is affecting us now and will do so far into the future.

I'm glad this book exists and is so affordable and even happier the author is willing and able to help us along.

Bob Johnson
16 of 17 people found the following review helpful
5.0 out of 5 stars Complete, practical, clear and well organized 2 April 2009
By Angelica Gallo - Published on
Even though I am not a fan of the step-by-step kind of things, I really like and recommend this book.

It is complete, practical, clear and well divided. It is based on solid theoretical concepts, useful explicative examples and clear exercises. I highly recommend doing the work the author suggest in order to take the best of the book.

It is useful for people that have never had contact with social media and also for those who have had some kind of contact with it but want to explore more and get some high-quality tips.

Evans present basic techniques and give excellent tools and measurements to succeed building a social media campaign. Starting from the business objectives following with the campaign goals, the social media channels (social platforms, content -multimedia, reviews, ratings and recommendations- and interactions) and finishing with the metrics.

Also something that really made me happy of reading this book was the relation he made between marketing and operations inside a company. This important relationship that have been so frequently forgotten when talking about marketing and that is central for customer experience and social media.

Some more good characteristics of the book:
* Everything is related and well organized.
* At the end of the book you can find the worksheets for the practical parts and a list of social media resources I found really valuable.
* The real business world is all the time presented confirming that this is not a fairly tale.
11 of 11 people found the following review helpful
3.0 out of 5 stars Social Media Marketing 9 Jan 2011
By Leo - Published on
Format:Paperback|Verified Purchase
My lukewarm review could be a result of my inaccurate expectations. However, I was looking for more of a how-to guide and this book is a strong textbook. What that means is that instead of being a step by step, hour a day program to run a social media marketing campaign, this book describes the process, shows you what is out there, gives you some good questions to ask yourself about your marketing program . . . and then you are on your own. If you are looking for a guided tour of the social media environment and the concepts and philsophy behind setting up a program of your own, this is a good guide. It is well written. In fact, the opening chapter is an outstanding overview of the evolution of media from the newspaper, radio and TV eras to the social media era (perhaps worth the price of the book, alone). The hour a day, I guess, refers to the homework time you'll need to devote to answering the questions - because the substance, as it relates to your own campaign, is answered by you and implemented by you. If you are looking for a ready-to-use, hour a day program for actually building and implementing your social medis campaign, this is not the book for you.
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