From the Back Cover
Your customers are already buzzing on social media sites; make the buzz work for you! Social media marketing is an up–to–the–minute way to spread the word about your business. This book will help, whether you′re a small or startup operation or a big corporation looking to get closer to your customers. Identify social media sites that appeal to your target audience, evaluate niche communities, develop your voice, and measure your results. What it is see how Twitter®, blogs, Facebook® fan pages, and YouTube® videos can enlist your customers to promote your brand Why it works understand how consumers influence one another in social networks Funneling the media learn how to make social media marketing a part of the marketing funnel Find your voice identify recognizable people in your organization who can represent your brand in the social Web, yet be individual and authentic What′s in it for them explore incentives for your customers Measure the effect discover how to apply metrics to Facebook fan pages, viral video views, widget downloads, and tweets You can′t fake it get familiar with social media and be sure your spokespeople are credible Link up find out how to link your Web site to the social Web Open the book and find: Why social influence drives successful marketing How to develop the right voice for social media The big and small sites ideal for marketing Where the influencers hang out and how to get their help Strategies for getting employees involved Steps for getting your message to mobile users Ways to blend traditional marketing with social media Best practices of the social media experts
About the Author
Shiv Singh is a hands–on marketing professional working with some of the globe′s largest corporations. Advertising Age magazine recognized him as one of the leading voices in social marketing and named him a "Media Maven" in 2009.