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Product Description
Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up–to–the–minute news; an easy, inexpensive way to enlarge your audience, customers, and business.
Social Media Marketing For Dummies provides an indispensable resource for small businesses and start–ups looking for low–cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to:
- Use Twitter, blogs, Facebook, and other social media outlets to full advantage
- Create your own online spokesperson for your brand
- Identify social media sites that appeal to your target audience
- Tell which social platform works for which objectives
- Develop a unique, Google–able voice in social media
- Optimize your page to attract clicks and customers
- Set up a program to assess your success and measure your results
Social Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams
From the Back Cover
Your customers are already buzzing on social media sites; make the buzz work for you!
Social media marketing is an up–to–the–minute way to spread the word about your business. This book will help, whether you′re a small or startup operation or a big corporation looking to get closer to your customers. Identify social media sites that appeal to your target audience, evaluate niche communities, develop your voice, and measure your results.
What it is — see how Twitter®, blogs, Facebook® fan pages, and YouTube® videos can enlist your customers to promote your brand
Why it works — understand how consumers influence one another in social networks
Funneling the media — learn how to make social media marketing a part of the marketing funnel
Find your voice — identify recognizable people in your organization who can represent your brand in the social Web, yet be individual and authentic
What′s in it for them — explore incentives for your customers
Measure the effect — discover how to apply metrics to Facebook fan pages, viral video views, widget downloads, and tweets
You can′t fake it — get familiar with social media and be sure your spokespeople are credible
Link up — find out how to link your Web site to the social Web
Open the book and find:
Why social influence drives successful marketing
How to develop the right voice for social media
The big and small sites ideal for marketing
Where the influencers hang out and how to get their help
Strategies for getting employees involved
Steps for getting your message to mobile users
Ways to blend traditional marketing with social media
Best practices of the social media experts
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Customer Reviews
- It mentions a LOT of different online tools but very rarely says whether they are free or what they cost.
- There's quite a lot of duplication, with some advice being given in several different chapters.
- I would have liked more advice on how to cut through all the hype that surrounds social media marketing in order to make an informed decision on whether it is a good opportunity for a particular business or campaign.
It was a useful book but I gained less practical knowledge from it than I expected.
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