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Social Media Marketing For Dummies Paperback – 27 Oct 2009

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Product details

  • Paperback: 288 pages
  • Publisher: John Wiley & Sons; 1 edition (27 Oct. 2009)
  • Language: English
  • ISBN-10: 0470289341
  • ISBN-13: 978-0470289341
  • Product Dimensions: 19 x 1.8 x 23.9 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 386,057 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

Your customers are already buzzing on social media sites; make the buzz work for you! Social media marketing is an up–to–the–minute way to spread the word about your business. This book will help, whether you′re a small or startup operation or a big corporation looking to get closer to your customers. Identify social media sites that appeal to your target audience, evaluate niche communities, develop your voice, and measure your results. What it is — see how Twitter®, blogs, Facebook® fan pages, and YouTube® videos can enlist your customers to promote your brand Why it works — understand how consumers influence one another in social networks Funneling the media — learn how to make social media marketing a part of the marketing funnel Find your voice — identify recognizable people in your organization who can represent your brand in the social Web, yet be individual and authentic What′s in it for them — explore incentives for your customers Measure the effect — discover how to apply metrics to Facebook fan pages, viral video views, widget downloads, and tweets You can′t fake it — get familiar with social media and be sure your spokespeople are credible Link up — find out how to link your Web site to the social Web Open the book and find: Why social influence drives successful marketing How to develop the right voice for social media The big and small sites ideal for marketing Where the influencers hang out and how to get their help Strategies for getting employees involved Steps for getting your message to mobile users Ways to blend traditional marketing with social media Best practices of the social media experts

About the Author

Shiv Singh is a hands–on marketing professional working with some of the globe′s largest corporations. Advertising Age magazine recognized him as one of the leading voices in social marketing and named him a "Media Maven" in 2009.

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25 of 26 people found the following review helpful By Geena D on 30 Dec. 2009
Format: Paperback Verified Purchase
When I ordered this book I was slightly concerned that it might not be suitable for someone who'd been practising marketing professionally for many years but I was completely wrong. This has proved my most useful reading on the topic so far, particularly in terms of identifying the opportunities for my business and putting together a plan. Each chapter is packed with ideas for approaching each phase of your social media plan and there are loads of web resources referenced for collating research and monitoring customer/prospect behaviour online. I was reading a chapter a day (about 30 mins), highlighting content I thought could be relevant and actions I wanted to take. Once I'd finished the book (couple of weeks), I went back to the pages I'd highlighted and realised I'd pretty much got the basis of my plan right there. I'd definitely recommend this book to any offline marketing practitioners that need to get up to speed quickly with social media.
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8 of 8 people found the following review helpful By Wendy Jones TOP 1000 REVIEWERVINE VOICE on 20 May 2010
Format: Paperback Verified Purchase
This is an extremely comprehensive book and I would therefore say it is aimed at the intermediatte to advanced user. In order to use it fully I would say that you need a sound grasp of marketing and the language and tools used within marketing. As someone new to both marketing and the use of social media within this I found some of it somewhat confusing. Saying that, I also found a lot about this book which was extremely useful. Having read it I now feel that I am more ready to use social media as a marketing tool, and will use many of the ideas the book provides. I would recommend this book for those within marketing who wish to harness the power of social media to expand their customer base.
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10 of 11 people found the following review helpful By Katie123 on 17 Mar. 2010
Format: Paperback
I bought this book to find out more about whether social media marketing could benefit my work and business. It was quite good with lots of comprehensive information. The book could be improved in the following ways:
- It mentions a LOT of different online tools but very rarely says whether they are free or what they cost.
- There's quite a lot of duplication, with some advice being given in several different chapters.
- I would have liked more advice on how to cut through all the hype that surrounds social media marketing in order to make an informed decision on whether it is a good opportunity for a particular business or campaign.

It was a useful book but I gained less practical knowledge from it than I expected.
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