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Social Media Marketing All-in-One For Dummies [Paperback]

Jan Zimmerman , Deborah Ng
3.2 out of 5 stars  See all reviews (4 customer reviews)
RRP: 21.99
Price: 17.59 & FREE Delivery in the UK. Details
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Book Description

30 Oct 2012 For Dummies
Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location–based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you′ll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts. A completely updated, all–in–one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions Covers the latest sites and location–based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization′s social media strategy Social Media Marketing All–in–One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.

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Frequently Bought Together

Social Media Marketing All-in-One For Dummies + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
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Product details

  • Paperback: 792 pages
  • Publisher: John Wiley & Sons; 2nd Edition edition (30 Oct 2012)
  • Language: English
  • ISBN-10: 1118215524
  • ISBN-13: 978-1118215524
  • Product Dimensions: 23.5 x 18.6 x 4.2 cm
  • Average Customer Review: 3.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 72,276 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Authors

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Product Description

From the Back Cover

If you need a guide through the social media maze, this book is just what you're looking for! Since the first edition of this book, social media has evolved into a whole new creature. Your business can't afford to be left behind! This guide helps you take full advantage of social media marketing while it boosts your social media savvy. And you'll love how easily you can find what you need in one of these handy minibooks! Define your goals — research where your target audience hangs out and define your marketing goals and objectives Keep your perspective — analyze the various social media options and pay attention to what fits your budget and your customers Make it easier — find out about productivity tools that help you post content in multiple locations, notify search engines, and monitor your progress Tools of the trade — study the ways in which you might use blogs, podcasts, Pinterest, and small, special-interest networks Maximize the big guys — find the secrets to success with Facebook and Twitter New opportunities — discover new social media sites and what they offer your business Metrics magic — explore Google Analytics and other tools to assess your performance Open the book and find: Why a social media campaign requires major planning Cool tools to help your campaign How to add social media to your SEO strategy What you need to know about sharing images Tips for using Google+ Compete effectively on Facebook and Twitter Great mobile marketing opportunities Attract business?customers with LinkedIn 9 Books in 1 The Social Media Mix Cybersocial Tools Blogs, Podcasts, and Vlogs Twitter® Facebook ® Google+™ Pinterest™ Other Social Media Marketing Sites Measuring Results; Building on Success

About the Author

Jan Zimmerman, author of Web Marketing For Dummies and owner of Watermelon Mountain Web Marketing, has provided online marketing and social media services to businesses of all sizes for 15 years. Deborah Ng is a freelance writer, blogger, community manager, social media consultant, and author of Online Community Management For Dummies.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

Most Helpful Customer Reviews
4 of 4 people found the following review helpful
3.0 out of 5 stars perfect conditions 12 Jun 2013
Format:Paperback|Verified Purchase
A lot of information, a true 9 in 1 book. A perfect bible for everyone that works with social media.
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3 of 3 people found the following review helpful
1.0 out of 5 stars NOT for Kindles - Does not fit on the page! 3 July 2013
By Faith
Format:Kindle Edition|Verified Purchase
This book doesn't fit completely on a kindle page. On at least 50% of the pages you cannot see about 25% of the page! DO NOT BUY! This is a shame as it actually looks like it would of been of help if I could read everything!
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2 of 2 people found the following review helpful
4.0 out of 5 stars My husband wanted this book 31 Aug 2013
Format:Paperback|Verified Purchase
My husband chose this book because he wanted to learn about Social Media Marketing he has found it is very helpful
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By Maddy
A brilliant resource for those lost in the Social Media Marketing maze. Although this book may be overkill for small people like me who haven't even got a business yet, I am finding it a fantastic source of information as I pick my way slowly through understanding how the social media all work together. When I first got this book, I had one disappointing flip through it and decided it was above my head. Then after a few weeks, I decided to read it from cover to cover and gave up quite quickly. But then when I actually began to build a website and a blog and began to understand a few things, I found myself constantly dipping into this book to build knowledge in the ares I needed at that moment. It is written well and organised in a user friendly way.
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Most Helpful Customer Reviews on (beta) 4.2 out of 5 stars  16 reviews
11 of 11 people found the following review helpful
5.0 out of 5 stars Practical information to help you succeed 29 Jan 2013
By Michael Stenger - Published on
If you're looking for a quick read, this isn't your book. However, if you're looking for a book chock full of how-to, actionable information, this is your book. Everything is split into multiple sections and very easy to follow along thanks to bold and bullet points.
10 of 11 people found the following review helpful
5.0 out of 5 stars Everything you need to know in one place 3 May 2013
By Wade Danforth - Published on
Format:Kindle Edition|Verified Purchase
I've worked in marketing for 16 years and this book was a real asset when navigating how to use social media in an integrated marketing campaign. It is well organized and key information can be located easily. Great tool for the price.
8 of 9 people found the following review helpful
5.0 out of 5 stars Comprehensive, Interesting, great value! 9 April 2013
By MARGARET M. INOUE - Published on
Format:Kindle Edition|Verified Purchase
Wow, when do you get so much information in one volume for such a reasonable price? I had an interest in the topic, but not a HUGE interest. How surprising to find that I looked forward to turning each page. Really well written and excellent presentation of the subject matter. Thank you!
5 of 5 people found the following review helpful
3.0 out of 5 stars Too Much Complex Information 31 July 2013
By Deb Lily - Published on
This book is very comprehensive, but a lot of the information is very difficult for me to understand. So far I've only read the first "book" and part of the second "book" so I'm hoping that at least some of the other chapters will be more understandable and useful.
6 of 7 people found the following review helpful
3.0 out of 5 stars TMI 18 Aug 2013
By Antoinette Cook - Published on
Format:Paperback|Verified Purchase
This one was the all inclusive, everything you don't need to know, version. Too much information. Get one of the specialty dummies for the particular medium you are interested in. This is a thick, heavy, book and a lot of it is repeat.
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