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Social Media Marketing All-in-One For Dummies Paperback – 30 Oct 2012

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Product details

  • Paperback: 792 pages
  • Publisher: John Wiley & Sons; 2nd Edition edition (30 Oct. 2012)
  • Language: English
  • ISBN-10: 1118215524
  • ISBN-13: 978-1118215524
  • Product Dimensions: 18.8 x 3.8 x 23.4 cm
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 249,299 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

If you need a guide through the social media maze, this book is just what you′re looking for!

Since the first edition of this book, social media has evolved into a whole new creature. Your business can′t afford to be left behind! This guide helps you take full advantage of social media marketing while it boosts your social media savvy. And you′ll love how easily you can find what you need in one of these handy minibooks!

  • Define your goals research where your target audience hangs out and define your marketing goals and objectives
  • Keep your perspective analyze the various social media options and pay attention to what fits your budget and your customers
  • Make it easier find out about productivity tools that help you post content in multiple locations, notify search engines, and monitor your progress
  • Tools of the trade study the ways in which you might use blogs, podcasts, Pinterest, and small, special–interest networks
  • Maximize the big guys find the secrets to success with Facebook and Twitter
  • New opportunities discover new social media sites and what they offer your business
  • Metrics magic explore Google Analytics and other tools to assess your performance

Open the book and find:

  • Why a social media campaign requires major planning
  • Cool tools to help your campaign
  • How to add social media to your SEO strategy
  • What you need to know about sharing images
  • Tips for using Google+
  • Compete effectively on Facebook and Twitter
  • Great mobile marketing opportunities
  • Attract business?customers with LinkedIn

9 Books in 1

  • The Social Media Mix
  • Cybersocial Tools
  • Blogs, Podcasts, and Vlogs
  • Twitter®
  • Facebook ®
  • Google+
  • Pinterest
  • Other Social Media Marketing Sites
  • Measuring Results; Building on Success

About the Author

Jan Zimmerman, author of Web Marketing For Dummies and owner of Watermelon Mountain Web Marketing, has provided online marketing and social media services to businesses of all sizes for 15 years. Deborah Ng is a freelance writer, blogger, community manager, social media consultant, and author of Online Community Management For Dummies.


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Customer Reviews

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Most Helpful Customer Reviews

5 of 6 people found the following review helpful By Maddy on 5 July 2014
Format: Paperback
A brilliant resource for those lost in the Social Media Marketing maze. Although this book may be overkill for small people like me who haven't even got a business yet, I am finding it a fantastic source of information as I pick my way slowly through understanding how the social media all work together. When I first got this book, I had one disappointing flip through it and decided it was above my head. Then after a few weeks, I decided to read it from cover to cover and gave up quite quickly. But then when I actually began to build a website and a blog and began to understand a few things, I found myself constantly dipping into this book to build knowledge in the ares I needed at that moment. It is written well and organised in a user friendly way.
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4 of 5 people found the following review helpful By Susana Raposeiro on 12 Jun. 2013
Format: Paperback Verified Purchase
A lot of information, a true 9 in 1 book. A perfect bible for everyone that works with social media.
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3 of 4 people found the following review helpful By Mrs. Dorothy E. Mann on 31 Aug. 2013
Format: Paperback Verified Purchase
My husband chose this book because he wanted to learn about Social Media Marketing he has found it is very helpful
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