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Product Description
It’s a fact that companies so far have only scratched the surface of what can be achieved with social media.
Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation’s social media strategy development and delivery going forward.
In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team.
In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.
In addition, learn through cases studies produced by the social leaders at these brands:
ARM by Kerry McGuire Balanza – Director of Strategic Marketing
Aviva by Jan Gooding – Global Brand Director
Dell by Stuart Handley – Communications Director
Evans Cycles by Will Lockie – Head of Social Media
GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager
Kodak by Madlen Nicolaus – Social Media Manager
Phillips by Hans Notenboom – Global Director B2B Online
Sage by Cath Sheldon – Online PR Specialist
Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation’s social media strategy development and delivery going forward.
In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team.
In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.
In addition, learn through cases studies produced by the social leaders at these brands:
ARM by Kerry McGuire Balanza – Director of Strategic Marketing
Aviva by Jan Gooding – Global Brand Director
Dell by Stuart Handley – Communications Director
Evans Cycles by Will Lockie – Head of Social Media
GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager
Kodak by Madlen Nicolaus – Social Media Manager
Phillips by Hans Notenboom – Global Director B2B Online
Sage by Cath Sheldon – Online PR Specialist
From the Inside Flap
Holloman is frequently hired as a strategic consultant and inspirational speaker by organizations that want to grow existing, or explore new, business opportunities online. His background is 15 years experience as a serial entrepreneur and intrapreneur; advising, starting, funding, developing and selling B2C and B2B companies as well as launching new products and services within existing businesses in both North America and Europe.
Holloman blogs weekly for Sky News about technology trends and is the chairman of First Tuesday UK, a 10,000+ members strong network of high growth technology companies and their investors.
Europe′s largest regional newspaper The Evening Standard named Holloman one of London’s most influential individuals.
Inside This Book
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Most Helpful Customer Reviews
7 of 8 people found the following review helpful:
5.0 out of 5 stars
Everything you thought you knew, and then a lot more,
By Hugo Minney "hugie" (Durham, England) - See all my reviews (VINE VOICE) (TOP 500 REVIEWER) (REAL NAME)
This review is from: The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery (Hardcover)
Customer review from the Amazon Vine™ Programme (What's this?)
The first chapter of Christen Holloman's book, a 'Quick Recap', told me in around 13 pages everything that I thought I knew about Social Media: plan, be honest, listen, appeal, be where your customer is. I didn't think I was so ignorant, but there's a lot more to Social Media!But he's got a lot more tricks up his sleeve. Holloman has assembled an outstanding group of people to explain some really advanced topics in social media. But explain them in a way that makes the topic easy to understand. This is also a practical book. The techniques (focus groups, for example) are well known to web designers and consultants so they will have no problem implementing them, and well known to clients who will be comfortable taking part. The difference is how you use these techniques and what you do with the results. This is a book for consultants and advisers, and for experts in organisations. It is packed full of help to make your customers love you more. And perhaps the most important advice of all is "Have fun. At least if you are having fun, your audience may have fun too"
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Read this so you wont be left behind!,
By
This review is from: The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery (Hardcover)
Customer review from the Amazon Vine™ Programme (What's this?)
Organisations need to change their marketing strategy to encompass social media or get left behind the pack!This book gives you a great set of tools to help you design your strategy and includes sections on creativity, branded content, the importance of integrating social media in your organisation to communicate with your internal audiences as well as external - all these sections which are all written by experts in their field. There are also case studies which go through different types of organisation's social media success stories and giving key learning from their experience and advice to readers. Not a book for beginners to social media, but one for those already familiar wanting to get their strategy right!
5 of 6 people found the following review helpful:
5.0 out of 5 stars
Social Media for grown-ups,
By Martin Turner "Martin Turner" (Marlcliff, Warwickshire, England) - See all my reviews (VINE VOICE) (TOP 50 REVIEWER) (HALL OF FAME REVIEWER)
This review is from: The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery (Hardcover)
Customer review from the Amazon Vine™ Programme (What's this?)
The Social Media MBA is a symposium book aimed at business leaders and those that advise them, exploring the importance of social media and how to work within it. It is one of a very few books that are written for strategic leaders on this subject, and gives enough incisive and insightful commentary for most companies to be able to implement a true social media strategy, as opposed to merely a social media marketing initiative.Christer Holloman explains his rationale well in the introduction: most of the books about social media he found were either anthropological studies about the meaning of Web 2.0, or else how-to do Twitter guides. If you've read The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers ... & PR: How to Use Social Media, Blogs,) or something similar, you will empathise: how-to books are all very well, but they are not good at balancing cost, benefit and risk for major companies with a lot to lose. Holloman has wisely chosen to go to a group of acknowledged industry leaders for the various chapters. These are people who have genuine track records in PR, or else at the leading edge of social media in companies such as Dell or Kodak. By spreading the writing, he gives us a number of perspectives, which is very important when considering something as potentially dangerous as social media. I've been involved with social media for business since 2006. If this book could have existed then, it would have enabled me to move swiftly to conclusions which took many months and many false starts to discover. Likewise, it would have helped make the case to the unconvinced: there is sufficient measured evidence provided to support the key points to bolster best practice against common myths. If you are a PR strategist or forward thinking CEO, then I would recommend this book above all the other social media books I have yet encountered.
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