Your clients and peers are already using Twitter and other social media tools as a critical means of collaboration and business development - are you? This micro-blogging tool has become increasingly popular amongst leading law firms including: Allen & Overy; Weil, Gotshal & Manges; Deacons; McDermott Will & Emery; Dechert LLP and more over the last two years and is now used extensively by forward thinking lawyers to make contacts, share information, acquire new clients, communicate with colleagues and publicise their expertise. Initially dismissed by many as a pointless fad, there are now a growing number of tales of individuals and firms who have had great success from using Twitter to promote themselves or their services. With over six million users and more joining everyday, you simply can't afford not to ensure you are tapping into this vibrant, growing community and taking advantage of the many opportunities it has to offer...Managing Partner's new report - Social Media for Lawyers: Twitter Edition - will show you exactly how Twitter can work for your law firm and how it can quickly become an essential business development tool. The report exposes the myths and guides you to a position where you are regularly bringing in new business to your firm from this thriving and influential community, including CEOs and general counsel of major corporations. Practical advice and proven examples are provided of how to establish trusted relationships and gain new clients with a relatively small amount of effort and, crucially, no initial cost. Social Media for Lawyers: Twitter Edition, written by lawyer Adrian Dayton, will help you: * Overcome objections to using Twitter within your firm; * Engage quickly without looking like a rookie; * Create a Twitter profile that will hook clients in the blink of an eye; * Quickly build a network of relevant contacts and influential people; * Understand the tools/techniques (and the jargon surrounding them) that make Twitter a more powerful networking and business tool than any other social media; * Find prospective clients on Twitter and offer your services to them before your competitors; * Use Twitter to support other marketing activities; * Capture genuine, qualified leads; and, * Keep out of trouble and behave ethically. Adrian Dayton's concise guide even goes a step further to help you turn your existing website into a successful mechanism for capturing new prospects and initiating a conversation that will result in more business for your firm. Social Media for Lawyers: Twitter Edition focuses entirely on how you will bring new clients to your firm by engaging with an already waiting community of people looking for your services.
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Adrian Dayton's timely book on Twitter for the Legal Profession: Social Media for Lawyers:Twitter Edition is a 'must-read' for all law firms. Indeed, it should be studied avidly, not only by lawyers, but also by any professional service firm that wants to grow its business fast using Web 2.0 techniques. As a successful New York attorney turned social media guru, Dayton deals with his subject comprehensively and with an easy authority. He begins by dismissing, with an unanswerable charm, the main excuses that the legal profession commonly gives for avoiding Twitter. Indeed, in a world where the High Court in London has recently authorised the service of formal legal proceedings by Twitter, it is difficult to understand how anyone can now fail to see the relevance of Twitter to the legal profession. The author goes on to explain, with a kindly guiding light, how to set yourself up on Twitter, how to find people to follow and how to establish your own following. More importantly, the book bursts with practical advice and tips on lead generation and marketing and the secrets of how to turn tweeps - into clients. The depth and power of Twitter is not immediately apparent to new tweeters. Many people just do not 'get it' at all. This book gives you the do's and don't's upfront and shares the inside secrets that will save you weeks of trial and error. It is both an honour and a pleasure for me to endorse this book in the week when my own firm's Twitter following has surpassed 5000. It is also an act of great selflessness on my part that I may live to regret. In the vernacular of the Twitterstream: @London_Law_Firm: MEMO TO UK LAWYERS. Follow @adriandayton. He rocks. His book is a gem, a veritable Twitter-piece of Web 2.0 wisdom. Read and learn. Christopher J Sherliker Silverman Sherliker LLP
About the Author
ADRIAN DAYTON graduated from Brigham Young University with a BA in Economics and started his own import company before attending law school. Subsequently joining Jaeckle Fleischmann & Mugel LLP as a corporate attorney, he worked on a team that closed a merger worth approximately 450 million dollars. He later formed Comrad Esq, a public relations firm that aids firms in marketing with a focus on social media strategy (see http://adriandayton.com). Mr. Dayton has since been recognised by the Wall Street Journal, the ABA Journal and Above the law. Social Media for Lawyers: Twitter Edition is the second book that Mr. Dayton has written. His first book, The Year of 12 Virtues: Old World Virtues to Save the Modern World, is anticipated to be released in 2010 by Shadow Mountain. In addition, Mr. Dayton has served a two-year humanitarian mission in Chile, studied developmental economics at the London School of Economics, and travelled extensively through Europe and Asia. He resides in Amherst, NY, with his wife and young son.
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HOW TO HARNESS TWITTER TO ADVANCE YOUR LAW PRACTICE
An appreciation by Phillip Taylor MBE and Elizabeth Taylor of Richmond Green Chambers
This book is for two kinds of lawyers. Which one are you? Do you love Twitter? Or do you cordially detest it? If you love it, you'll adore this book. But if you don't, be warned; you may find yourself falling in love with this pesky, yet wildly popular social network anyway, whether you want to or not, finding yourself swept away by the tsunami of enthusiasm generated by the author, Adrian Dayton.
As a US-based corporate lawyer and ex-missionary, would you believe, Dayton's expertise on Twitter is astounding and his missionary zeal really quite compelling, not to mention convincing.
Not many lawyers are rainmakers, he observes. Bringing in new business to your law practice requires a different skill set than penning brilliant opinions or nobly representing lost causes in court. Nonetheless, as the author both states and implies, Twitter really can turn on the rain for you, provided you understand it, recognize its potential and work it to your advantage, which this book shows you how to do.
A slim but substantial paperback published by the Ark group as part of their `Social Media for Lawyers' series, the book offers almost countless handy, helpful hints for harnessing the power of Twitter -- all in a friendly, colloquial, readable style, more typical of self-help tomes than most books on law, but all the better for that.
Over its eighteen chapters, says the author, you'll learn how to do a number of things, including: engaging on Twitter `without looking like a rookie... creating a profile that will `hook clients in the blink of an eye'... contacting CEOs... bringing in clients... and generally making a name for yourself.
Take for example, the chapter on `hashtag power' and (#) (those funny little noughts and crosses signs that look like a `sharp' in music, e.g. #obama). Under `professional use of hashtags' the author recalls searching for a likely publisher for one of his books, when someone posted a `Does anybody know a good contracts attorney?' message.
Following a contact, an exchange of email addresses and a phone call, expert author found himself with a new corporate client for his firm. Well, it doesn't happen all the time, we would add! But it's an example of the opportunities that can unexpectedly pop up online via this apparently simple-minded, but ingenious, versatile and searchable social medium, which now has an estimated 560 million users worldwide, compared with 10 million in 2009 when the first edition of the book was published.
With that kind of growth record, Twitter has emerged as a serious marketing tool, among other things, which should be of interest to professionals in any field, particularly the law. If you're a lawyer in hot pursuit of more business, you'd do well to acquire this book, published as at April 2012 -- and also accessible as a PDF.
HOW TO HARNESS TWITTER TO ADVANCE YOUR LAW PRACTICE
An appreciation by Phillip Taylor MBE and Elizabeth Taylor of Richmond Green Chambers
This book is for two kinds of lawyers. Which one are you? Do you love Twitter? Or do you cordially detest it? If you love it, you'll adore this book. But if you don't, be warned; you may find yourself falling in love with this pesky, yet wildly popular social network anyway, whether you want to or not, finding yourself swept away by the tsunami of enthusiasm generated by the author, Adrian Dayton.
As a US-based corporate lawyer and ex-missionary, would you believe, Dayton's expertise on Twitter is astounding and his missionary zeal really quite compelling, not to mention convincing.
Not many lawyers are rainmakers, he observes. Bringing in new business to your law practice requires a different skill set than penning brilliant opinions or nobly representing lost causes in court. Nonetheless, as the author both states and implies, Twitter really can turn on the rain for you, provided you understand it, recognize its potential and work it to your advantage, which this book shows you how to do.
A slim but substantial paperback published by the Ark group as part of their `Social Media for Lawyers' series, the book offers almost countless handy, helpful hints for harnessing the power of Twitter -- all in a friendly, colloquial, readable style, more typical of self-help tomes than most books on law, but all the better for that.
Over its eighteen chapters, says the author, you'll learn how to do a number of things, including: engaging on Twitter `without looking like a rookie... creating a profile that will `hook clients in the blink of an eye'... contacting CEOs... bringing in clients... and generally making a name for yourself.
Take for example, the chapter on `hashtag power' and (#) (those funny little noughts and crosses signs that look like a `sharp' in music, e.g. #obama). Under `professional use of hashtags' the author recalls searching for a likely publisher for one of his books, when someone posted a `Does anybody know a good contracts attorney?' message.
Following a contact, an exchange of email addresses and a phone call, expert author found himself with a new corporate client for his firm. Well, it doesn't happen all the time, we would add! But it's an example of the opportunities that can unexpectedly pop up online via this apparently simple-minded, but ingenious, versatile and searchable social medium, which now has an estimated 560 million users worldwide, compared with 10 million in 2009 when the first edition of the book was published.
With that kind of growth record, Twitter has emerged as a serious marketing tool, among other things, which should be of interest to professionals in any field, particularly the law. If you're a lawyer in hot pursuit of more business, you'd do well to acquire this book, published as at April 2012 -- and also accessible as a PDF.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.9 out of 5 stars
14 reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars
In-House? New To Twitter? This is the go to book!
9 Aug 2010
By R. Russeth
- Published on Amazon.com
Format:Paperback
Adrian's book is directed primarily to those in private practice. Still there is a wealth of information here that benefits us in-house counsel as well. As GC/VP of a $2B+ company, I use Twitter to keep abreast of legal trends and news. This book is filled with tips on building the right network for your needs.
2 of 2 people found the following review helpful
5.0 out of 5 stars
Using Twitter to Get More Business
2 Oct 2010
By Lisa DiMonte
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
Adrian dispels the many myths associated with using Twitter, from it being a total waste of time to it being too complicated. Whether you're a lawyer or other legal professional or, for that matter, a businessperson, Adrian provides practical advice on finding relevant people on Twitter and how to build your own following.
My favorite parts of the book are Chapters 11 and 12 where Adrian provides sound, yet simple and easy-to-follow, advice on using Twitter to get more clients. Of particular value was Adrian's suggestion to create a "freebie"; in other words, a document that addresses the most commonly asked questions by your prospective clients. Adrian then shows you how to use this freebie to capture leads.
My favorite quote from the book is: "That is the real value of social media: it adds relationship building
to the website equation." Online marketing through the use of Twitter is a great way to begin that relationship.
I highly recommend the book to all businesspersons who are looking for ways to use Twitter to get more business.
My favorite parts of the book are Chapters 11 and 12 where Adrian provides sound, yet simple and easy-to-follow, advice on using Twitter to get more clients. Of particular value was Adrian's suggestion to create a "freebie"; in other words, a document that addresses the most commonly asked questions by your prospective clients. Adrian then shows you how to use this freebie to capture leads.
My favorite quote from the book is: "That is the real value of social media: it adds relationship building
to the website equation." Online marketing through the use of Twitter is a great way to begin that relationship.
I highly recommend the book to all businesspersons who are looking for ways to use Twitter to get more business.
2 of 2 people found the following review helpful
5.0 out of 5 stars
Thanks For Making Twitter Easy!
26 Aug 2010
By Susan DiMickele
- Published on Amazon.com
Format:Paperback
Adrian Dayton makes Twitter easy. Let's face it, most lawyers don't like change. But the reality of Twitter is that it's here to stay, and it's an effective method of communication. If you're not sure whether to take the plunge, give this a read. It will only take you an evening (or a short plane ride) and you will be convinced to give Twitter a try. I have just been tweeting for less than a week, and while I have much to learn I think I am hooked!
On a unrelated note, it is likewise a pleasure to read Adrian's writing. It is clear, crisp, and to the point. He's funny and poignant, and gets to the heart of the matter. I particularly love the way he has woven in his own story -- about how Twitter has helped him realize his own potential in the marketplace, and how he used what appeared to be a bad situation (getting laid off in a tight legal market) to his advantage. His story gives credence to the power of Twitter.
On a unrelated note, it is likewise a pleasure to read Adrian's writing. It is clear, crisp, and to the point. He's funny and poignant, and gets to the heart of the matter. I particularly love the way he has woven in his own story -- about how Twitter has helped him realize his own potential in the marketplace, and how he used what appeared to be a bad situation (getting laid off in a tight legal market) to his advantage. His story gives credence to the power of Twitter.
›
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4.9 out of 5 stars
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