The Social Media Field Guide is a complete guidebook for business owners and marketers to successfully navigate social media for marketing success. Social media is one of the quickest growing areas of marketing, and you can't afford to ignore it any longer. Don't waste your time making mistakes - this book covers social media marketing plan building, strategy and the sites like Facebook, LinkedIn, Twitter, Blogs and Video that will lead you to success. "Krista Neher gets it - and always has! She knows that 'engagement' is more than a cheap slogan, it is a disciplined practice that requires attentive listening, deep consumer understanding, humility, credibility and a keen sense of timing. She also understands the interdependency - nay, co-dependency - of paid, owned and earned media! Read this book...yesterday!" - Pete Blackshaw, author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000, Ad Age Columnist and EVP, Digital Strategic Services, Nielsen Online "The Social Media Field Guide is an invaluable resource for any business that wants to understand and get real results from social media. Never before have I seen social media explained in such a clear and easy-to-follow fashion - this book is a must-buy!" - Mike Grehan, Global VP Content, SES Conference & Expo./ClickZ/Search Engine Watch "Krista understands that 'Marketing with Meaning' is required for social media and she lays out exactly how businesses can strategically use social media to get results. This book is a must-have for business owners, marketers and ad agencies." - Bob Gilbreath, Chief Marketing Strategist, Bridge Worldwide and author of The Next Evolution of Marketing "The Social Media Field Guide is an outstanding tool for businesses looking to utilize social media to grow their business. It is more than a book, it is an action guide and marketing planning method. Don't waste your time making mistakes. Read this book first." - Bill Martin, author of Wahoo: A Fable About Team Effectiveness, Training Manager at Procter & Gamble Krista Neher is a pioneer in social media marketing, the founder of Boot Camp Digital and a sought-after keynote speaker, consultant and corporate trainer. She is also the Managing Director and curriculum creator for The Institute for Social Media at Cincinnati State and is authoring a textbook on social media. For more on Krista, visit www.bootcampdigital.com and www.kristaneher.com.
Social Media Field Guide
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Amazon.com:
4.8 out of 5 stars
6 reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars
Great guide for social media strategies not just the latest shiny tool of the moment!
11 Jan 2011
By Mark Homer
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
If you want to use social media for yourself, your business or to increase your social media knowledge - read this book. This is a great first book from blogger, and international social media expert and speaker Krista Neher.
I am an internet marketer and I have followed this author's blog (and have seen her speak) for awhile. I have learned a lot from Krista Neher over the years and it was nice to have everything conveniently accessible in one action oriented guidebook. I especially like that she focuses on the real business benefits and strategies for social media and not just how to use the latest twitter, facebook, etc. shiny object of the moment. The social media marketing strategies that are the foundation of the book are what will stand the test of time. Facebook may change their rules every 3 months but these strategies will work no matter what happens. I really like the analogy to the map and field guide to walk one through the process of creating and implementing the social media strategy.
This book definitely showed me step by step exactly how to improve (and execute more efficiently -- i.e. in less time!) the social media plan for my business. Before even finishing the book I used a few of the tips and have seen ACTUAL BUSINESS from my new and improved social media efforts -- so, I guess this book has already paid for itself!
I read a lot of business / marketing books, and what made this book different is that everything is explained in a very clear way that is simple to understand - even if you aren't familiar with social media. I have read a few social media marketing books and this is definitely the best one I have read yet. This book goes beyond Facebook and Twitter and covers more social media tools than I knew existed. The illustrations and examples are a nice addition and help to make the concepts easier to follow and understand.
I am buying this book for a few of my better clients and will recommend it to the rest of them!
If you are looking for a book to guide you through using social media, this is the book to buy.
I am an internet marketer and I have followed this author's blog (and have seen her speak) for awhile. I have learned a lot from Krista Neher over the years and it was nice to have everything conveniently accessible in one action oriented guidebook. I especially like that she focuses on the real business benefits and strategies for social media and not just how to use the latest twitter, facebook, etc. shiny object of the moment. The social media marketing strategies that are the foundation of the book are what will stand the test of time. Facebook may change their rules every 3 months but these strategies will work no matter what happens. I really like the analogy to the map and field guide to walk one through the process of creating and implementing the social media strategy.
This book definitely showed me step by step exactly how to improve (and execute more efficiently -- i.e. in less time!) the social media plan for my business. Before even finishing the book I used a few of the tips and have seen ACTUAL BUSINESS from my new and improved social media efforts -- so, I guess this book has already paid for itself!
I read a lot of business / marketing books, and what made this book different is that everything is explained in a very clear way that is simple to understand - even if you aren't familiar with social media. I have read a few social media marketing books and this is definitely the best one I have read yet. This book goes beyond Facebook and Twitter and covers more social media tools than I knew existed. The illustrations and examples are a nice addition and help to make the concepts easier to follow and understand.
I am buying this book for a few of my better clients and will recommend it to the rest of them!
If you are looking for a book to guide you through using social media, this is the book to buy.
2 of 3 people found the following review helpful
5.0 out of 5 stars
Must have book for Social Media!
10 Jan 2011
By Laura Cerquozzi
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
I'm new to the world of social media and I don't have a marketing background, but I know how important social media is and I can see it transforming my industry, so I want to stay on top of it. I've read a few other social media book, but they tend to be theoretical and only focus on one or two areas of social media.
I loved the Social Media Field Guide because it covered so many social media tools (more than I knew existed) and it gave me lots of great ideas about how to use them. The social media field guide was a great resource for me in understanding social media and how businesses can use it. As a beginner it helped me understand how to build a plan as well as all of the different tools available.
I noticed that the Amazon listing doesn't include the Chapters, so here they are:
Why Social Media Matters?
Strategy and Objectives
Target Audience
Rules of Engagement
Introduction to the Field Guide
Content
Publishing
Sharing
Social Networking
Microblogs (twitter)
Collaboration & Co-creation
Discussion& Review
Public Relations
Mobile
Measuring the Results
As you can see, the book is pretty comprehensive but still an easy read.
I highly recommend this book if you are looking for building a social media plan or learning how to strategically use social media marketing tools.
I loved the Social Media Field Guide because it covered so many social media tools (more than I knew existed) and it gave me lots of great ideas about how to use them. The social media field guide was a great resource for me in understanding social media and how businesses can use it. As a beginner it helped me understand how to build a plan as well as all of the different tools available.
I noticed that the Amazon listing doesn't include the Chapters, so here they are:
Why Social Media Matters?
Strategy and Objectives
Target Audience
Rules of Engagement
Introduction to the Field Guide
Content
Publishing
Sharing
Social Networking
Microblogs (twitter)
Collaboration & Co-creation
Discussion& Review
Public Relations
Mobile
Measuring the Results
As you can see, the book is pretty comprehensive but still an easy read.
I highly recommend this book if you are looking for building a social media plan or learning how to strategically use social media marketing tools.
2 of 3 people found the following review helpful
4.0 out of 5 stars
Social Media Field Guide Keep a Pen Handy
4 Dec 2010
By Brian Tudor
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
Krista Neher's Social Media Field Guide is a must read for both new and established social media marketers. For newbies it shows social media is more than just creating a Twitter account and tweeting about what you plan on doing. For experienced marketers the field guide reenforces concepts and strategies they should already have in place, building on those concepts to increase success and ROI. When you are reading the Field Guide make sure to keep a pen handy, not only for keeping notes in the margins, but to write down your key takeaways at the end of each section in the Action Items and Key Learnings section provided.
If you are motivated to add social media to your company's overall marketing strategy and you are running into road blocks from your company you need to show them this book, and discuss the strategies and tactics Krista introduces. She makes your arguments for success through social media for you, and armed with her Field Guide you will be able to find your way through the jungle that is social media.
At only 225 pages it is a quick and easy read you can knock out over the weekend, and you'll be a better social media marketer by Monday.
If you are motivated to add social media to your company's overall marketing strategy and you are running into road blocks from your company you need to show them this book, and discuss the strategies and tactics Krista introduces. She makes your arguments for success through social media for you, and armed with her Field Guide you will be able to find your way through the jungle that is social media.
At only 225 pages it is a quick and easy read you can knock out over the weekend, and you'll be a better social media marketer by Monday.
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