Social Media Explained and over 2 million other books are available for Amazon Kindle . Learn more
£6.01
  • RRP: £6.68
  • You Save: £0.67 (10%)
FREE Delivery in the UK on orders over £10.
In stock.
Dispatched from and sold by Amazon.
Gift-wrap available.
Quantity:1
Trade in your item
Get a £2.08
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Social Media Explained: Untangling the World's Most Misunderstood Business Trend Paperback – 17 Feb 2014


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
£6.01
£4.77 £5.57

Frequently Bought Together

Social Media Explained: Untangling the World's Most Misunderstood Business Trend + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! + Profitable Social Media Marketing: How to Grow Your Business Using Facebook, Twitter, Google+, Linkedin and More: 2 (Online Marketing Guides from Exposure Ninja)
Price For All Three: £20.36

Buy the selected items together


Trade In this Item for up to £2.08
Trade in Social Media Explained: Untangling the World's Most Misunderstood Business Trend for an Amazon Gift Card of up to £2.08, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Product details

  • Paperback: 142 pages
  • Publisher: Mark W. Schaefer (17 Feb 2014)
  • Language: English
  • ISBN-10: 0615840035
  • ISBN-13: 978-0615840031
  • Product Dimensions: 15.2 x 0.8 x 22.9 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 15,718 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, and more.

Product Description

About the Author

Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written three best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence,which was named one of the top business titles of the year by the American Library Association.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Customer Reviews

4.6 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Martin DS on 9 May 2014
Format: Paperback Verified Purchase
There’s no shortage of guides on social media marketing. Unfortunately, a lot of them are superficial and lacking in practical advice that companies can actually use. They describe what the various social media platforms can do but usually fail to explain why companies need to treat social media differently to other media; the broadcast model does not work in the interactive world.

Fortunately, Mark Schaefer has produced a short book which gets to the heart of how companies should approach integrating social media into their marketing strategies. For around £7 ($10) its 139 pages presents a practical primer to what social media can do for marketers and questions that business leaders need to ask themselves before posting anything online.

Humans Buy From Humans

A couple of years ago, Euan Semple wrote a book, Organisations Don’t Tweet, People Do in which he pointed out how human connection is at the heart of meditated communication platforms such as Twitter and Facebook. We use these services to find and share information and they work best when we make connections with other “real” people. Schaefer adopts a similar approach and reminds us that,

"We’re returning to the way people have ALWAYS wanted to buy from us – person to person. Humans buy from humans. And now you have the opportunity to humanize your company and join in the commercial renaissance too."

Using real examples he shows us how companies, large (McDonalds) and small (Dessert Gallery) have successfully presented a human face to their customers and prospects via social media.

Schaefer also tackles the question asked by many social media doubters, “What’s the ROI?”.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Ana Isabel Canhoto on 4 Sep 2014
Format: Paperback Verified Purchase
Having read other books and work authored by Mark W Schaefer, I was expecting this book to do just what "it says on the tin". And, indeed, the book, which is aimed at business executives, considers how social media helps organisations understand the market, connect with customers and stand apart from competition. Moreover, the book does so in a very clear and engaging style, which is why I am adding it to my course syllabus.

This book is also very relevant for those of us using social media as individuals, rather than representing an institution, and who are unsure how to derive value from Facebook, Twitter, YouTube, blogging and so on.

The book is organised in 3 sections. In the first section, the author outlines the key changes in the business context and why these require organisations to engage with social media. For instance, as more of us turn to the social web for product discovery and education, and as we increasingly resist blunt sales approaches, so organisations need to populate the web with helpful content that answers potential customers' questions and drives them to the company's website. In addition to identifying the challenges, Schaefer discusses how organisations can address them - for the example discussed (i.e., produce discovery), the book discusses how organisations can identify and answer customers' questions, and disseminate the content in ways that will get it noticed by customers at key stages of their journey.

In section two, Schaefer addresses common questions raised by those grappling with social media. The questions considered range from "Do I need Social Media?" to "How do I handle negative comments?", and the if-I-got-a-coin-everytime-somebody-asks-me-this-question-I-would-be-a-millionaire issue of "What's the ROI of Social Media?".
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Dan B on 14 Mar 2014
Format: Paperback Verified Purchase
I live and work in digital marketing, I read (to varying degrees that each book deserves) most key titles across the subject. Most are OK and long winded, few are exceptional. I can safely say that this is THE best book on social media. Not for just helping me get better at explaining social media to business, but also offering new a whole new bunch of ideas in the process. Well structured, actionable advice that you can take in over a few short hours of study.

I'm a brand new fan-boy and convert, thanks Mark.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Christian Thurow on 7 Sep 2014
Format: Paperback Verified Purchase
I was first a bit skeptical if you can really explain Social Media on just 130 pages. But believe me Mark Schaefer can do this. This book focuses on the essentials. No nonsense marketing bla bla - every page gives you more ideas. In addition Mark Schaefer's way of writing is really inspiring. If you are short on time but want to know the essentials of Social Media marketing you need to read this book
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again


Feedback