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Social Media 101: Tactics and Tips to Develop Your Business Online Hardcover – 12 Mar 2010

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Product details

  • Hardcover: 352 pages
  • Publisher: John Wiley & Sons; 1 edition (12 Mar. 2010)
  • Language: English
  • ISBN-10: 0470563419
  • ISBN-13: 978-0470563410
  • Product Dimensions: 13.5 x 2.8 x 18.5 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 722,180 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description


interested in social media and want to establish ways it might work for you this is a good place to start . (Financial Advisor, March 2011).

From the Back Cover

From the bestselling author of Trust Agents

Your competitors are using social media platforms like blogs, Twitter, and Facebook to reach their customers in order to grow their businesses and profits are you?

With Social Media 101, you can quickly bring your business up to speed on the most effective social media marketing strategies. In this one–stop guide based on years of research, longtime blogger and bestselling author Chris Brogan compiles all the tactics and tools you need to get up and running with social media while avoiding the pitfalls. The short, powerful chapters can be read all together or as needed, and are packed with real–world examples of companies′ and individuals′ right steps and missteps.

"Chris offers clever insights and is always at the front of the learning curve." Ferg Devins Chief Public Affairs Officer, Molson Coors Canada

"Everything you wanted to know about social media but were afraid to ask from the guy who put the human touch back into social media." Jennifer Cisney Kodak Chief Blogger and Social Media Manager

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By A. McLachlan on 30 Aug. 2012
Format: Hardcover
This is a book with a number of flaws, but also a very practical book that has some great nuggets of advice.

The flaws stem from the fact that it has been compiled from Chris Brogan's blog posts. Chris write an excellent, widely read blog, but the book has been composed by taking 80 or so posts and turning them into chapters and adding a few more chapters to top and tail the book. The result is that there is a lack of flow through the chapters and a number of topics are repeated - what to put in your profile, advice on blogging and what to put on your 'about' page, for example.

Having said this, there are also a number of positives.

Firstly, the recommendations are very useful and the book is an excellent guide to how to write a blog, the best way to use Twitter, what to do in LinkedIn and the best tools to use ... to name but a few.

There are a number of helpful checklists on topics such blog topics, establishing a social media presence and how to use social media to improve marketing.

The book is very easy to read. Chris Brogan's style, because it is taken from his blog, is very informal, which I like and is certainly suited to the topic. The chapters are short and punchy, which makes them easy to read in a spare 10 minutes or on the train.

So overall, I recommend the book to anyone looking for advice on how to start out on using social media for business purposes, or how to improve their impact a few months in to using social media.

I'll be implementing a number of his suggestions!
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Most Helpful Customer Reviews on (beta) 30 reviews
39 of 40 people found the following review helpful
More a blog than a book 24 April 2010
By Robin - Published on
Format: Hardcover
Will books be replaced by blogs? Social Media 101 is a blog in book form. While there's some good information here, the book lacks narrative, mixes cliches with some worthwhile tools and serves up a lot of scattered information.

The longer I read Social Media 101, the more I wondered if author Chris Brogan had read a book lately and realized that what works in an interactive medium looks like a mess on the printed page. Readers of blogs find their minds wandering after 800 words. Book readers expect more than a bunch of ideas that flashed through someone's head. Moreover book buyers expect a product that provides more value than something free. Much of Social Media 101 reads like a stream of conscious conversation. Brogan starts with "Above all else people," gives us a few cliches and then moves on to "People like to be engaged." As he skips from topic to topic the book gets worse. A chapter entitled Velocity, Flexibility, Economy includes a blurb on Google's smart phone, Flexibility, a blub on various applications and Economy, descriptions of things like Skype which reduce the costs of many jobs. The fact that the author, publishers and editors all okay'd this (probably because the topic "Social Media" is such a draw) is pretty sad.

I know that everyone is dying to find out more about social media and what they can do with it. Unfortunately what readers' need is a thoughtful, well organized tool that will help them put together a strategy. This book of tips won't cut it. The author never bit the bullet and took the time to write a real book from the notes in his blog.
7 of 7 people found the following review helpful
Not a book, just a random grouping of thoughts 25 July 2010
By Steve Walker - Published on
Format: Hardcover Verified Purchase
This book was more of a random and disorderly jumble of thoughts than a well structured, well thought out book. I agree with the previous reviewer that said that it is more of a blog than a book. If this were it's only flaw, though, I might have forgiven it. The real problem I had was that there was just too little information of value and there was far too much extraneous information that a reader had to slog through to find those few nuggets of value. For instance, do I really want this writer telling me how to run a meeting? No. I bought this book to get the writer's perspectives on social media. Unfortunately, I got far too little of that perspective and far too much of everything else. I would recommend you avoid this book.
7 of 8 people found the following review helpful
the best of your blog 19 Feb. 2010
By Fernando Colosimo - Published on
Format: Hardcover Verified Purchase
I am a fan of chris brogan blog. He knows a lot about social media. I am a top producer in south america and I am begining to build my personal brand using social media. This book has the best articles of chris`s blog with a lot how to for people like me who want to introduce in the social media arena but it is a little desorganized and I would expect a little more than I read in his blog. Anyway i recomend it because it will become the first book to read for everybody who want to introduce in the social media
2 of 2 people found the following review helpful
1 Star at best 20 Feb. 2011
By Deep in the Woods - Published on
Format: Hardcover
Thanks to the library I didn't pay for this read. Actually I didn't put much time into this read anyway. Usually I skim to see what I'm getting into and right away this starts looking like a blog - without any real focus. The thoughts ramble on from one subheading to the next with more of a ramble on attitude.

On the plus side there are a few tidbits of information that are worthwhile - which are also available in multiple other better books on the subject. All in all a real disappointment.

If you are looking for how social media can help you market your business or build your brand you're much better off looking at:

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott (Paperback - Jan 12, 2010)

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Shama Kabani and Chris Brogan (Paperback - Apr 6, 2010)

The Social Media Bible: Tactics, Tools, and Strategies for Business Success by Lon Safko (Paperback - Sep 28, 2010)

or just about any other book on this subject on Amazon.
2 of 2 people found the following review helpful
Book writing 101 12 May 2010
By T. Edmund - Published on
Format: Hardcover
Being on social media and all, this non-fiction piece is written slightly tangentially (almost as if the author had just pulled together dozens of their blogs!) and probably almost works better as a reference book - i.e. look up the chapter you are interested in and just read that.

While I did enjoy the book, and found some parts to be informing, I feel like Social Media 101 is not entirely user friendly. Being computer savy but not expert, I often found myself floundering when Brogan name dropped and didn't bother explaining anything that would be obvious to a social media user already.

All in all, this is more of an `interesting pointers' book rather than a well constructed thesis on the use of social media. The book could have perhaps been stronger if it had been related to specific business ideas other than just sales pitches. Not a huge burden to read but hardly a light bulb in the dark either.
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