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Social Media Marketing All-in-One For Dummies (For Dummies (Lifestyles Paperback)) [Paperback]

Jan Zimmerman (Author), Doug Sahlin (Author)
3.8 out of 5 stars  See all reviews (5 customer reviews)
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Product details

  • Paperback: 840 pages
  • Publisher: John Wiley & Sons (17 Sep 2010)
  • Language English
  • ISBN-10: 0470584688
  • ISBN-13: 978-0470584682
  • Product Dimensions: 23 x 18.6 x 4.5 cm
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 5,815 in Books (See Top 100 in Books)

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Jan Zimmerman
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Product Description

Product Description

Face Facebook, link up with LinkedIn, and tweet with Twitter using this all–in–one guide!

Marketing your business through social media isn′t rocket science. Here′s how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.

  • Find the business side — explore the variety of social media options and research where your target audience hangs out

  • Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity

  • Establish your presence — start a blog or podcast to build a following

  • Follow and be followed — find the right people to follow on Twitter and get them to follow you

  • Fan out — showcase your company with a customized Facebook business page

  • Follow up — use analytics to assess the success of your social media campaign

Open the book and find:

  • Tips for finding your target market

  • Important legal considerations

  • Step–by–step guidance for setting up a campaign

  • Lots of helpful technology tools

  • Blogging and podcasting advice

  • How to make Twitter pay off for your business

  • Tools for analyzing your success in each medium

  • When to move forward and when to pull back

From the Back Cover

Face Facebook, link up with LinkedIn, and tweet with Twitter using this all–in–one guide!

Marketing your business through social media isn′t rocket science. Here′s how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.

  • Find the business side — explore the variety of social media options and research where your target audience hangs out

  • Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity

  • Establish your presence — start a blog or podcast to build a following

  • Follow and be followed — find the right people to follow on Twitter and get them to follow you

  • Fan out — showcase your company with a customized Facebook business page

  • Follow up — use analytics to assess the success of your social media campaign

Open the book and find:

  • Tips for finding your target market

  • Important legal considerations

  • Step–by–step guidance for setting up a campaign

  • Lots of helpful technology tools

  • Blogging and podcasting advice

  • How to make Twitter pay off for your business

  • Tools for analyzing your success in each medium

  • When to move forward and when to pull back

8 books in 1

  • The Social Media Mix

  • Cybersocial Tools

  • Blogs, Podcasts, and Vlogs

  • Twitter

  • Facebook

  • LinkedIn

  • Other Social Media Marketing Sites

  • Measuring Results; Building On Your Success

See all Product Description
Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
21 of 23 people found the following review helpful
Format:Paperback
I recently brought this book a few weeks ago after going to a markekting event with a friend, which actually made me curious on the Social media marketing and diffrent methods to promote a website. I'm a web designer/blogger so after hearing about the buzz about social media marketing, i decided it something i should get onboard with "as its going to change the way people market stuff online" so more about the BOOK - Social Media Marketing

In my opinion the book is very well written and easy to understand, It's layed out in simple easy to manege chapters for each social network which help for future Reference. As someone who is just a beginner in marketing i found it very stright forward and detailed. The book made me see "social marketing" in diffrent views which i have never consided before, so after reading this i book i conclude by saying;

"the book is excellent for anyone who wont the to learn about social media marketing, for me a beginner its seems to cover everything i need to know to put Social marketing in practic"

Ovarall I would highly recommend this book for a beginner, i cant speak from a professionals point of view but it seems to contain "the whole package"
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2 of 2 people found the following review helpful
Format:Paperback
I bought two books, one simply raved how social media was the new sliced bread and this one. Undoubtedly social media is a fabulous new channel for marketing but it is not simple. It also involves a lot of time. This book makes that clear. It also discusses the main current channels: Facebook, Twitter, My Space as well as blogging, videos, pictures etc. The chapters are titled in simple format so you can dip into parts which interest you or read it cover to cover like I did. It is a bit of a tome, near 800 pages and took me a while to read. I will now dip into the biuts I want to concentrate on first. The best bit is that it is aimed at business, so ignores the 'social' element and concentrates on gearing your efforts for maximum return for your business.
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1 of 1 people found the following review helpful
By samdog
Format:Paperback|Amazon Verified Purchase
This is a fantastic "how to" guide for any business person who wants to understand all aspects of Social Media Marketing; it is clear, easy to follow and contains all the information you need to become involved in this new approach to marketing your business via social networks. This will get your business to a lot more new customers than conventional advertising.
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