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Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Que Biz-Tech) [Paperback]

Simon Salt (Author)
5.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

Publication Date: 31 Jan 2011 | ISBN-10: 0789747219 | ISBN-13: 978-0789747211 | Edition: 1

Front cover

“Too many people are running around nowadays calling themselves ‘social media experts.’ Simon doesn't call himself that. His clients do. And they're right. I'll read anything this man writes.”

–Peter Shankman

 

Back cover

Social Location Marketing

Breakthrough social location marketing techniques for promoting
your service, product, or venue!

Social Location Marketing offers powerful new ways to promote practically any product, service, or venue. Now, pioneering expert Simon Salt shows exactly how to make the most of it! Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost-effective marketing programs that work. Through real examples, you’ll learn how to reach your key audiences and segments…craft and execute winning strategies on realistic budgets…measure activity and calculate ROI…avoid costly mistakes…and much more! Whatever your goal, role, or industry, this book will help you find new customers where they are, strengthen loyalty and retention, and supercharge profits!

 

You’ll Learn How To:

•           Understand how social location marketing works and what it can (and can’t) do for your business

•           Learn the surprising realities about who uses social location software

•           Know your customers and their motivations–and build marketing plans around them

•           Develop communities of customer advocates who’ll work on your behalf

•           Use games, competitions, time-limited offers, and other innovative approaches

•           Successfully reach teens, tweens, women, or men

•           Discover proven approaches for fashion, retail, hospitality, and restaurants

•           Effectively handle criticism, and transform negatives into positives

•           Preview brand-new social location tools, including Google Hotpot

•           Understand the privacy issues associated with social location marketing

 

SIMON SALT is a key social media influencer who works with large brands and international PR companies. After participating in three succes1tups, he now leads his own marketing communications firm, whose client list includes Fortune® 500 companies. Salt is now conducting a Social Media roadshow, speaking on social location sharing across the United States. He has spoken at major conferences including BlogWorld, Internet Summit, and will speak at SXSW 2011.

 

 

 

Frequently Bought Together

Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Que Biz-Tech) + The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are
Price For Both: £28.20

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Product details

  • Paperback: 240 pages
  • Publisher: QUE; 1 edition (31 Jan 2011)
  • Language: English
  • ISBN-10: 0789747219
  • ISBN-13: 978-0789747211
  • Product Dimensions: 15.5 x 1.3 x 22.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,229,279 in Books (See Top 100 in Books)

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  • See Complete Table of Contents

More About the Author

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Simon Salt
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Product Description

About the Author

Simon Salt–With a M.S. in Information Systems and a B.S. in Behavioral Science, Simon has been at the intersection of technology and human interaction for more than a decade. He has been a part of three successful startups and currently leads his own marketing communications company IncSlingers.As a social media influencer, Simon has been sought out by both large brands and international PR companies as an advisor and social media advocate. He also served as technical editor for Peter’s Shankman’s book, Customer Service: New Rules for a Social-Enabled World, published by Que. He describes himself as less of a writer and more of a talker who types fast. He can be found on most social media sites as “Incslinger.”

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1 of 1 people found the following review helpful
5.0 out of 5 stars Social Location Marketing 12 Sep 2011
By Tami Brady TOP 500 REVIEWER
Format:Paperback
I'm pretty new to the concept of location based games. My initial thoughts have been that social location marketing is a phenomena focusing on a young audience. Therefore, certain trendy businesses such as coffee houses, bars, and restaurants would find these tools pretty useful.

While this is true, gaming in general is not so limited. The statistics are actually pretty surprising about who is playing games- specifically social games. Moreover, whereas gaming used to be something someone did alone, they are now becoming far more social in nature. Be that playing Black Ops online with a pack of other gamers (communicating through headsets) or playing Farmville on Facebook with your aunt and second cousin.

So while my initial reaction was that social location marketing was limited to a particular type of business focusing on a specific type of customer, Social Location Marketing has shown me that this is just a first step in a potential evolution. This is a tool with much potential.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.1 out of 5 stars  53 reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars Location Based Sharing Tips You Can Put to Immediate Use 6 Mar 2011
By L. Shook - Published on Amazon.com
Format:Paperback
Social Location Marketing, written by Simon Salt, is a fairly quick read, combining a bit of an academic focus, case studies, and a high level tool review of popular Social Location Sharing games. A recurring message is that location based marketers need to understand their audience and objectives before trying to market with social locations sharing. The book devotes an entire chapter to game theory. After all, social location sharing is a "game", and if you don't understand how to make games appealing, you won't be successful.

The book has broad applicability and addresses SLM for different industries, businesses without a location, and has an especially good chapter on how to effectively use SLM for events. There's a detailed case study on the Chevy experience at the State Fair of Texas.
I enjoyed the tool review since it explained the point behind Gowalla items, and why SVNGR can't buy a vowel.

But what I particularly appreciated about the book was that it gave me a couple of good marketing ideas for both a not-for-profit organization and for a small business without a retail location. It's not often you read something and can put it to immediate use, but that's the case with Social Location Marketing.
Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Que Biz-Tech)
5 of 6 people found the following review helpful
5.0 out of 5 stars Review of Social Location Marketing 16 Mar 2011
By T. Pepper - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
About half-way through this book and it has lived up to my expectations, I am sure it is going to be a good source of reference moving forward and I recommend it especially if you are looking to use social location marketing in your business.
2 of 2 people found the following review helpful
4.0 out of 5 stars Great Book for Business Owners 22 Sep 2011
By Bill Cashell - Published on Amazon.com
Format:Paperback|Amazon Vine™ Review (What's this?)
I have to admit that I was very ignorant to the concept of social location marketing. As a small business owner, I felt I need to learn more about it, and this book turned out to be a good choice to start.

To be honest, I was not familiar with location sharing sites such as Foursquare, Gowalla and Yelp, and I didn't realize how important social location marketing can really be for most businesses..

I have to say, Simon Salt does a good job of explaining the different forms of social location marketing, which is just what I was looking for. Then he helps you decide if this type of marketing would work well for your company

The book is presented in a very logical order, guiding you thorough the process. I enjoyed the author's writing style and the format of the book which included several visuals. The case studies examples were especially helpful for me.

If you are fairly new to the concept of Social Location Marketing wonder if this will work for you, this book is an excellent place to start. The author also provides and excellent blog to answer other questions you may have.
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