- Paperback: 340 pages
- Publisher: Routledge; New ed of 2 Revised ed edition (14 Feb 1991)
- Language English
- ISBN-10: 0415903548
- ISBN-13: 978-0415903547
- Product Dimensions: 22.6 x 14.7 x 2.3 cm
- Amazon Bestsellers Rank: 784,130 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Review
"A well thought out and academically robust analysis of advertising as social communication, the most comprehensive synthesis of the smarter writings on advertising to be found, and a great resource book." -- Thomas C. O'Guinn, University of Illinois
"The third edition of this classic text offers a magisterial review of the evolving relationship between advertising and society, and a wealth of insights into the relationship between contemporary advertisements, their creators, and consumers." -- Stephanie O'Donohoe, University of Edinburgh, Scotland
"Both a magisterial survey and a pioneering study in its own right, the third edition of Social Communication in Advertising brings the story of advertising and its communicative strategies right up to the present. With a range and depth rare in the field, it is essential reading for those interested in critically understanding this most powerful of contemporary cultural institutions." -- Andrew Wernick, Trent University
"Social Communication in Advertising is a stimulating, wide-ranging analysis of a key crossroads where culture and commerce meet." -- Joseph Turow, University of Pennsylvania
"A solid text to offer in an introductory graduate course or an advanced undergraduate seminar on the social influence of advertising."--Ivy Glennon, University of Illinois at Urbana-Champaign
--This text refers to an alternate Paperback edition.Product Description
Social Communication in Advertising is the first genuinely comprehensive study of advertising in our society and culture. It shows how advertising encompasses the three most influential domains of our lives; industrial technology, popular culture and mass media. The authors present a well-balanced account of the attacks on advertising and the counter-arguments for it, and they explore the context in which advertising is created within ad agencies. Their book offers a wide-ranging theory about how advertising connects goods and symbols in the consumer society, and a number of important reflections on the implications of advertising for social issues and social policy.
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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3 reviews
2 of 2 people found the following review helpful
Interesting, informative, and accessible...
6 Sep 2008
Format:Paperback
but what's with all the typos? There are numerous misspellings, misuses of homonyms, dropped letters and spaces, etc. And I don't mean a couple of them, either--there are sections have have an error every few pages--sometimes more than one on a page. For me, it's distracting. But if such things don't bother you--add another star to my four-star review, because otherwise, it's a great book.
1 of 1 people found the following review helpful
The best textbook on advertising history
1 May 2009
Format:Paperback
For anyone interested in advertising history, this is without any doubt the best textbook available. The history of advertising - a young and promising discipline - is covered from different perspectives and it's clear the authors are not biased. 'Social Communication' not only gives an overview of the most important writings on advertising history, but also shows possible directions for new research.
Wilbert Schreurs (teaching advertising history at the VU University in Amsterdam)
Wilbert Schreurs (teaching advertising history at the VU University in Amsterdam)
1 of 9 people found the following review helpful
A comprehensive book about advertising and results.
27 Feb 2001
Format:Paperback
The three authors explore this fantastic/obscure world of advertisement. I am a marketing student, and my sociology teacher presented this book to me... immediatly I ordered in amazon.
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