- Paperback: 718 pages
- Publisher: McGraw-Hill Inc; First edition (1 April 1991)
- Language English
- ISBN-10: 0070211914
- ISBN-13: 978-0070211919
- Product Dimensions: 23.1 x 16.3 x 4.3 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,498,246 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
This is a revision of a market leader in social cognition written by two well-known and respected authors. The text is designed to provide a critical overview of the theories and methods in the newly emerging field of social cognition. The major theme of the book is that normal cognitive processes account for much of how people understand themselves and others. In basic research, social cognition theories of attribution, psychological control, social schemata, attention, person memory, and social inference have become central to the field. In a recent poll, social psychologists predicted that topics within a cognitive approach would be the most popular research area in the coming decade.
Book Description
This is a revision of a market leader in social cognition written by two well known and respected authors. The text is designed to provide a critical overview of the theories and methods in the newly emerging field of social cognition. The major theme of the book is that normal coginitive processes account for much of how people understand themselves and others. In basic research, social cognition theories of attibution, psychological control, social schemata, attention, person memory, and social inference have become central to the field. In a recent poll, social psychologists predicted that topics within a cognitive approach would be the most popular research area in the coming decade.
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
This book brings together all the up-to-date theories on social cognition. It is very well written and easy to understand both for psychology students and professionals. It really helped me to comprehend human behaviors and social interactions. An excellent reading that will stimulate your enthusiasm for contemporary social and cognitive psychology!
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2 reviews
2 of 2 people found the following review helpful
Life-changing book
4 Dec 2010
Format:Paperback
This book by Professors Susan Fiske and Shelley Taylor is likely to change your life. The book is insightful in how humans think, process information, and generally cope with the issues they face in modern life. Furthermore, the book is thought-provoking, written in a witty and crystal-clear style, and focuses on both basic science and real-world problems. After reading the book you probably decide that this is a field of science as well as a way to approach life in general with which you want to associate yourself, at least that was certainly my response,
Kees van den Bos
Professor of Social Psychology
Utrecht University
The Netherlands
Kees van den Bos
Professor of Social Psychology
Utrecht University
The Netherlands
12 of 17 people found the following review helpful
Comprehensive - highly recommend
12 Jun 2001
Format:Paperback
Social cognition is how people make sense of themselves and others. The area of study encompasses a wide array of topics, such as attitudes, person perception, attention, motivation, self-presentation, memory processing of social information, inference, foundations of emotion, stereotyping, and self-regulation. This book critically evaluates all social cognition theories, evidence, and applications and does it in a readable style.
Well-organized, the book is divided into four sections. Section one deals with the "what" of social cognition; two, with the "how"; three, with the cross-fertilization of cognitive psychology and social psychology; and four, with the applications of social cognition research to the real world.
Without question "Social Cognition" is the standard, state-of-the-art resource for providing a road map to the fullest and clearest understanding of not only social thinking processes but also the creatures who do the processing.
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