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Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage Your Community Paperback – 12 Mar 2013

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From the Back Cover

Social Change Anytime Everywhere is an action–oriented guide for nonprofit staff who recognize the need for a more nimble approach to building and mobilizing their communities through multifaceted campaigns and by integrating online channels with offline tactics. Whether you′re a communications director, a social media campaigner, a development director, an advocacy or community organizer, or a web strategist, this book will provide you with all the tools you need to launch successful online multichannel campaigns to help you change the world and create real–world impact. Praise for Social Change Anytime Everywhere "If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit′s marketing plan, look no further than this book." —Beth Kanter, master trainer, blogger, and coauthor of Measuring the Networked Nonprofit "Changing the world is a little harder than it sounds, but this book will show you a lot of ways it can (and should) be done, in a world where new tools give us a real chance against big money!" —Bill McKibben, president and cofounder, "In today′s social, mobile, and online world, nonprofits must meet supporters on their turf, wherever and whenever they want to engage. Social Change Anytime Everywhere is a must–read guide for nonprofit professionals wanting to adopt an integrated approach to online communications that will drive results." —Melanie Mathos and Chad Norman, authors, 101 Social Media Tactics for Nonprofits "Many nonprofits don′t see how they can fit mobile and social media into their day–to–day program activities. The authors not only show them how , but more important, why it′s necessary for every organization. Social Change Anytime Everywhere shows nonprofits how advocacy today requires a multilevel engagement strategy." —Shireen Mitchell, founder, Digital Sistas

About the Author

Allyson Kapin is the cofounder of Rad Campaign, one of the leading Web agencies serving the nonprofit community. She helps nonprofit organizations and political campaigns create dynamic and award–winning Web sites and online marketing, fundraising, and social media campaigns. Amy Sample Ward is a trainer and speaker focused on technology and social impact who works with nonprofits of all sizes around the world to use technology in their community impact. She is also the membership director at NTEN (Nonprofit Technology Network), a member organization devoted to helping nonprofits use technology strategically.

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Most Helpful Customer Reviews on (beta) 16 reviews
4 of 4 people found the following review helpful
Useful and Informative! 7 Feb. 2013
By Melissa - Published on
Format: Paperback
Allyson and Amy do an incredible job reaching out to nonprofits and their staff in this book. If your org is looking for an easy but captivating read to explore social media, fundraising, and advocacy, you definitely should read this book. Not only is all of the text great, but the graphics are really fun to look at and incredibly informative.
3 of 3 people found the following review helpful
A must-read for all activists, idealists, and nonprofiteers 21 Feb. 2013
By Jereme Bivins - Published on
Format: Paperback
It's never been more important for nonprofits and activists to be present in the digital space; but being seen and heard there has never been more difficult. This book takes you from start to finish in the planning, creation, and execution of a successful campaign across multiple channels. Whether you're raising dollars or an army of volunteers, there are plenty of tips to help you get noticed and empower your fans to take action. So if you're looking for an up-to-date guide on being successful in the social sector, you should start here.
3 of 3 people found the following review helpful
Harness the power of social technology for positive change 8 Feb. 2013
By Maddie Grant - Published on
Format: Paperback
Social technologies change not just how we market our programs and services, but how we manage and lead our organizations, and how we build our communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially. Pay attention to the lessons in this book, and build the long term capacity for harnessing these powerful forces for YOUR social good efforts.
3 of 3 people found the following review helpful
Your nonprofit needs to do this 11 Feb. 2013
By Kivi Leroux Miller - Published on
Format: Paperback
People are more impatient, busy, and distracted than ever, but they still want to help causes like yours -- and they will, if you follow the advice Amy and Allyson are handing you in this book. No more excuses about how hard it is to get people's attention these days. You have the manual now. Read it, and go for it!
2 of 2 people found the following review helpful
Amazing book for nonprofits! 7 Feb. 2013
By justyn ashley - Published on
Format: Paperback
I can't put this book down - I'm really excited about it. I love how many progressive organizations are cited as examples throughout the book; for example, the National Women's Law Center's campaign around "Being a Woman Is Not a Pre-existing Condition" with an image illustrating their campaign, Monterey Bay Sea Aquarium's app that helps people make sustainable seafood choices, Amnesty International, Dan Savage's "It Gets Better" campaign, the SurfRider Foudnation, the AIDS walk, IAVA's #GoSilent campaign, etc.

This isn't a book for one type of organization, it's a book about social change for all nonprofits that are working to create change. I love how real the book is. Allyson and Amy have both worked in the nonprofit realm and are able to acknowledge all of the challenges that nonprofits may encounter.

If you're looking for a book about social change, and how to use social media, raise money, and engage more people, I highly recommend reading Social Change Anytime Everywhere! Full disclosure, I know the authors, though I have not let that influence this review.
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