I work with charities and community groups in Brighton UK and help them use stuff like wordpress to create and run their own community websites. So I'm ripe for a book like this, with an overview of the current situation, predictions for the future and lots of useful case studies. One of the authors, David Wilcox s a co-founder of SCIP, from way back in the mid 90s when he lived in Brighton, so they have credibility and have responded to a much-needed brief.
Social by Social was launched as a website in August and it works well as an online resource. I'm less convinced by the print version, which feels slightly bloated and much less easy to navigate.
The decision to use an A4 format in landscape makes it much less easy to read through - it's a w-i-d-e book - and it's hard to find specific practical how to stuff compared to the website.
I'd still suggest that people who do the sort of stuff I do - supporting community activists in the use of social media - should get a copy and read around the subject a bit more. But I'm not convinced it works as well for the community activists, who may be better sticking to the online version.
Good but not great.