Social by Social: Amazon.co.uk: Andy Gibson, Nigel Courtney, Amy Sample Ward, David Wilcox, Professor Clive Holtham: Books

Length:: 2:51 Mins

I work with charities and community groups in Brighton UK and help them use stuff like wordpress to create and run their own community websites. So I'm ripe for a book like this, with an overview of the current situation, predictions for the future and lots of useful case studies. One of the authors, David Wilcox s a co-founder of SCIP, from way back in the mid 90s when he lived in Brighton, so they have credibility and have responded to a much-needed brief.
Social by Social was launched as a website in August and it works well as an online resource. I'm less convinced by the print version, which feels slightly bloated and much less easy to navigate.
The decision to use an A4 format in landscape makes it much less easy to read through - it's a w-i-d-e book - and it's hard to find specific practical how to stuff compared to the website.
I'd still suggest that people who do the sort of stuff I do - supporting community activists in the use of social media - should get a copy and read around the subject a bit more. But I'm not convinced it works as well for the community activists, who may be better sticking to the online version.
Good but not great.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Comprehensive and Practical, 11 Oct 2009

By

Tessy Britton (UK) - See all my reviews

This review is from: Social by Social (Paperback)

Social by Social is a timely and invaluable contribution to the literature and contains some fundamentally important emergent lessons for anyone considering the use of social media to develop their ideas. The content is insightful, well written and accessible. I particularly enjoyed the case studies and the sections on community management.

Social by Social is a book which includes the voices and experiences of so many enthusiastic people and the sense of excitement that brings gives this book great life and energy. A great starting point, and a resource when you find yourself stuck.

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5.0 out of 5 stars Inside track know how, 18 Dec 2009

By

Dr Liz Miller "Liz" (Fulham) - See all my reviews

This review is from: Social by Social (Paperback)

Social by Social is great for us old people, who don't quite understand what youngsters get up to when go into their rooms and disappear for days at a time and say they are "working" . I has nice, easy to read print and its a quality book, with a brightly coloured cover so we can find it easily

No one with a message can ignore "social media" (where social media means - "young people with computers") This gives a straightforward, non patronising explanations of how to spread the word on the Internet. Other books in this area are obsessed with marketing, affiliate sales etc, whereas us wrinklies know there is more to life than squeezing the last bean out the pod.

I can highly recommend it for the over fifties (what a confession!)

Mood Mapping: Plot your way to emotional health and happiness

Dr Liz Miller

Social by Social [Paperback]

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