Invented by a British mother, it helps babies and toddlers sleep for as long as they need in a pram or pushchair.
SnoozeShade gives maximum sun protection from the sun's harmful UV rays. It blocks 99% of UVA and UVB (UPF50+) and can be used safely indoors and outdoors.
Soft breathable fabric blocks distractions and helps little ones switch off from the busy world. A new longer sneak-a-peek zip enables you to check in without disturbing your baby. The new sleeping baby emblem deters well-meaning people from disturbing your little one’s nap.
Use it from birth to establish healthy sleep habits for your baby and enjoy the freedom of being away from home at naptime without a tired baby in tow.
Parents use words like 'lifesaver' and godsend' to describe their SnoozeShade when we asked over 300 of our customers, 9 out of 10 said they would recommend to a friend.
Jo Tantum, one of the UK's leading baby sleep experts, recommends SnoozeShade to her clients and we have many health and medical professionals who buy for themselves and know that a well-rested baby is a happy baby which makes the whole family's life easier.
Our fabric is a specially designed air-permeable mesh (this means air can pass through) and much safer than a blanket or similar items. There are no long straps and all materials used are tested to wiothstand the same treatment as a toy to ensure they are are as safe as possible. You can tell it's deidgned by a mum.
Many parents tell us they started using SnoozeShade when they were going on holiday and worried about upsetting baby's routine. Great for day trips, evening meals out and if delayed in an airport. Bst of all they also tell us that they keep using it when they're home as it has made such a difference.
Describe your product in 3 words.
Helps babies sleep
How did you come up with the idea for this product?
As a new mum, I became frustrated when I needed to be out of the house when it was my baby daughter's naptime. I ended up either a) having an over tired grumpy child who then couldn't sleep at night as she was too tired to sleep or b) hanging items like blankets or muslins over the pram to try and encourage her to sleep which ended up distracting her more than calming her. I needed something that was small, lightweight and portable that would fit any of my buggies and would protect her from the elements when we were out and about. I wanted a portable blackout blind. I couldn't find anything available to buy and my friends thought it was a good idea so I started to develop the idea further and ended up with SnoozeShade Original (the first of 9 products) that all make travelling with a baby or toddler easier.
What makes your product special?
It was the first product of its kind and although now a few other similar products have come to market I can proudly say I have invented a new category of baby products. It is the safest product of its kind as I design all my products to exceed the safety standards of a toy which is unlike any other sunshade on the market. I am also proud that SnoozeShade has been approved by the Melanoma International Foundation and a wide range of baby experts and health professionals happily recommend my products as they see the benefits of not only a well-rested child but also of a parent who is free to get out and about when needed.
What has been the best part of your startup experience?
There are so many best bits. Two things that jump out is the amazing feedback I get from parents who simply love their SnoozeShade and what it does for their family. It's incredible to think that something I invented has helped so many thousands of people around the world. The other part is that I wanted to be able to work from home as my daughter grew up. Now I wouldn't say I am at home all the time as I have to travel a fair amount and I am running a business so it has to take priority a lot of the time like any job (there is no real life/work balance unless you have full time help). However, I am able to be flexible enough that I can see all school plays and take time off over school holidays which is really amazing. I've also been able to help other start ups with their own who have sought my advice and I can help them learn from my many many mistakes.