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A Smile in the Mind: Witty Thinking in Graphic Design
 
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A Smile in the Mind: Witty Thinking in Graphic Design (Paperback)

by Beryl McAlhone (Author), David Stuart (Author)
4.3 out of 5 stars  See all reviews (13 customer reviews)
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Frequently Bought Together

A Smile in the Mind: Witty Thinking in Graphic Design + The Art of Looking Sideways + It's Not How Good You Are, It's How Good You Want To Be
Total RRP: £52.85
Price For All Three: £34.01

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Product Description

Product Description

This text explores witty thinking, looking at clever ideas rather than funny drawing, and gathering together the best examples of graphic wit since the 1960s. Work is included from more than 300 designers in the US, Britain, Europe and Japan.

From the Author

Best examples of graphic wit over the past 30 years.
A Smile in the Mind: Witty thinking in graphic design by Beryl McAlhone, a writer with a special interest in design, and David Stuart, a founder member of The Partners. A Smile in the Mind focuses on the graphics which give the most pleasure - the ideas that prompt a smile. These are the jobs that people remember, the projects that make designers famous. The book selects the cream of witty work from designers across the world. It comprises the most comprehensive collection of graphic wit ever published. Humour is fragile under analysis, and this is not a heavy read that wipes the smile off your face. It has a light touch, even when explaining in business terms why wit works. The authors break new ground in analyzing the kinds of thinking behind the images, in showing the 21 different ways of being witty and making the case for witty solutions. The book includes hundreds of examples for all kinds of graphics, covering the main business sectors including work from over 300 designers in the USA, Britain, Europe and Japan. Its most intriguing feature is the collection of interviews with the world's top designers which reveal the secret of secrets, how to get ideas. --This text refers to an out of print or unavailable edition of this title.

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A Smile in the Mind: Witty Thinking in Graphic Design
67% buy the item featured on this page:
A Smile in the Mind: Witty Thinking in Graphic Design 4.3 out of 5 stars (13)
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Customer Reviews

13 Reviews
5 star:
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4 star:
 (3)
3 star:
 (1)
2 star:    (0)
1 star:
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Average Customer Review
4.3 out of 5 stars (13 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
23 of 23 people found the following review helpful:
5.0 out of 5 stars a smile in my mind, 3 Oct 2003
This book helped me out a great deal when completeing my Graphic Design degree. It displays a variety of different types of wit, and so many things that are so simple and obviously so effective. It opened my mind to a new world of ideas in design and is a great source of inspiration. It is great to have a flick through when you feel as though you have hit a brick wall! Definitely a must for any design student.
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20 of 20 people found the following review helpful:
5.0 out of 5 stars Good book, generously illustrated, 5 Aug 2000
Packed with witty graphic designs from the past three decades. Spares the reader from lengthy analyses; the illustrations speak for themselves. Good source book and a trigger for ideas.
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22 of 23 people found the following review helpful:
5.0 out of 5 stars creatively deep..., 4 Nov 1998
By A Customer
This review is from: A Smile in the Mind: Witty Thinking in Graphic Design (Hardcover)
In an era when "graphic design" is reduced to savvy computer skills, it's nice to see a celebration of our most powerful creative tool - the MIND. A must for any designer who wants to think outside the box and inspire others to do the same.
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Most Recent Customer Reviews

5.0 out of 5 stars Recommended
This book was bought as a gift for my great-niece who is now in her final year studying graphic design at Duncan of Jordanstone College of Art, Dundee, Scotland. Read more
Published 28 days ago by THOMAS-PETER WALKER

5.0 out of 5 stars Smiles all round
ASITM was the book that really introduced me to the possibilities for wit and brilliance in graphic design. Read more
Published 3 months ago by S. Price

4.0 out of 5 stars Brilliant.
This book is an absolute belter. It just had to be written someday and congratulations to Beryl McAlhone and David Stuart for having the balls to take on this daunting task... Read more
Published 5 months ago by G. Thompson

4.0 out of 5 stars Brings a smile to the Face
My brother asked me to order this book as it was recommended by his course Lecturer. (He's doing a graphics course)
It arrived really quickly and well packaged as always... Read more
Published 9 months ago by Abbieson

5.0 out of 5 stars One of the Best Books on Graphic Design
There are hundreds of books at the moment claiming to be the experts on Graphic Design.
Too many either take themselves much too seriously or fall back on the picture book... Read more
Published on 21 Oct 2007 by A customer

1.0 out of 5 stars Rubbish
Quite one of the worst books I have ever bought. (I have a lot of books.)
The quality of the paper is very poor, matching the quality of the content. Read more
Published on 27 Aug 2007 by Ed Fitzpatrick

5.0 out of 5 stars Must have!
This is a must have for any graphic design student about to start university, buy it before you go as it will be added to your reading list when you start. Read more
Published on 7 April 2006

3.0 out of 5 stars my mind's not smiling, add more humor
The previous reviews of this book were missing one important thing: nobody mentioned that the book is not meant to be funny. Read more
Published on 6 Jan 2004

4.0 out of 5 stars Good for a read and as inspiration...
Although I was a little disappointed by the feeling that about 1/3 of the designs shown in the book were all in the article that convinced me to buy it (Critique Magazine), I am... Read more
Published on 24 July 1998

5.0 out of 5 stars Terrific! Fun to read, easy to savor
This book goes beyond just a collection of pretty graphics. It brings you into the process of creativity. That is unusual and commenable.
Published on 2 Jan 1998

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