by Alan Fletcher
|
by Paul Arden
|
by Adrian Shaughnessy
|
by Paul Arden
|
by Phil Baines
|
See buying choices for this item to see if it's one of the millions that are eligible for Amazon Prime.
|
Customers Who Bought This Item Also Bought
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Product Description
Product Description
This work shows how designers take the familiar and turn it into the suprising. Witty thinking is revealed as playfulness with ideas, and the book examines examples of work, to understand the ideas behind the images. It includes interviews with designers in the USA, Britain, Europe and Japan.
From the Author
Best examples of graphic wit over the past 30 years.
A Smile in the Mind: Witty thinking in graphic design by Beryl McAlhone, a writer with a special interest in design, and David Stuart, a founder member of The Partners. A Smile in the Mind focuses on the graphics which give the most pleasure - the ideas that prompt a smile. These are the jobs that people remember, the projects that make designers famous. The book selects the cream of witty work from designers across the world. It comprises the most comprehensive collection of graphic wit ever published. Humour is fragile under analysis, and this is not a heavy read that wipes the smile off your face. It has a light touch, even when explaining in business terms why wit works. The authors break new ground in analyzing the kinds of thinking behind the images, in showing the 21 different ways of being witty and making the case for witty solutions. The book includes hundreds of examples for all kinds of graphics, covering the main business sectors including work from over 300 designers in the USA, Britain, Europe and Japan. Its most intriguing feature is the collection of interviews with the world's top designers which reveal the secret of secrets, how to get ideas.
This work shows how designers take the familiar and turn it into the suprising. Witty thinking is revealed as playfulness with ideas, and the book examines examples of work, to understand the ideas behind the images. It includes interviews with designers in the USA, Britain, Europe and Japan.
From the Author
Best examples of graphic wit over the past 30 years.
A Smile in the Mind: Witty thinking in graphic design by Beryl McAlhone, a writer with a special interest in design, and David Stuart, a founder member of The Partners. A Smile in the Mind focuses on the graphics which give the most pleasure - the ideas that prompt a smile. These are the jobs that people remember, the projects that make designers famous. The book selects the cream of witty work from designers across the world. It comprises the most comprehensive collection of graphic wit ever published. Humour is fragile under analysis, and this is not a heavy read that wipes the smile off your face. It has a light touch, even when explaining in business terms why wit works. The authors break new ground in analyzing the kinds of thinking behind the images, in showing the 21 different ways of being witty and making the case for witty solutions. The book includes hundreds of examples for all kinds of graphics, covering the main business sectors including work from over 300 designers in the USA, Britain, Europe and Japan. Its most intriguing feature is the collection of interviews with the world's top designers which reveal the secret of secrets, how to get ideas.
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Do Customers Ultimately Buy After Viewing This Item?
 |
53% buy the item featured on this page: A Smile in the Mind: Witty Thinking in Graphic Design |
 |
24% buy The Art of Looking Sideways £17.47 |
 |
9% buy It's Not How Good You Are, It's How Good You Want To Be £4.46 |
 |
8% buy How to be a Graphic Designer, Without Losing Your Soul £11.79 |
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
|
Listmania!
Look for similar items by category
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Health & Beauty at Amazon.co.uk |
Let Olay Amaze You |
A Close Shave |
Treat Someone
With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is). |
|||||||
| |||||
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue Shopping: Top Sellers
| ||||
Amazon Home | |
| International Sites: United States | Germany | France | Japan | Canada | China | |
| Business Programs: Sell on Amazon | Fulfilment by Amazon | Join Associates | Join Advantage | |
| Customer Service | Help | View Basket | Your Account | |
| About Amazon.co.uk | Careers at Amazon | |
| Conditions of Use & Sale | Privacy Notice © 1996-2009, Amazon.com, Inc. and its affiliates |